Managers in any business can reach out to new clients by using social media platforms. Since the pandemic, the business social media landscape has been fast developing. However, as the number of social networks grows, choosing the proper alternatives for your business can be tricky. The top social media applications have a variety of features that allow you to simply organize different profiles and share information across different social networks without having to publish stuff individually to each one from the web. As a result, in this blog, we’ll go through the most prominent social media marketing apps that people are using nowadays.
But before that, it’s important to discuss,
Why is social media marketing so crucial in 2024?
When users want to learn so much about a company and its products, they turn to social media because they’ll discover other customers engaged about it. If you don’t have a digital presence? You’ll be missing fantastic opportunities to model an impact. Brands wishing to gain more about their customers’ interests and preferences could use social media. Smart businesses, according to experts, will continue investing in social media to achieve long-term commercial growth. You may use a social media marketing plan to reap various benefits, such as expanding the reach of whatever you’re offering by engaging in two-way interactions with prospective clients.
Moving on, let’s move on to the important section of this blog. In the coming section, you will find the top 25 social media marketing apps that you can use to enhance your digital presence. So, let’s quickly dive in!
Table of Contents
Top social media marketing apps for your smartphone!
Well, there are numerous social media marketing apps in the market! Below, we’ve mentioned some of the best which you can use, so take a look!
Hootsuite is perhaps the most widely used social media marketing app on the market. It’s well-known for supporting various platforms while also providing a diverse collection of options and dynamic functionalities. You may use this to handle all of your social network accounts, including Twitter, Facebook, Pinterest, LinkedIn, Instagram, Google+, and others, from a single panel. Respond to comments and mentions, plan automated postings, monitor many channels at once, get full data, and track campaign success. HootSuite sets the standard high for competitors’ social media management solutions with its built-in bespoke monitoring application, the power to manage selected keywords, and the flexibility to effortlessly schedule posts anytime you want (all for free). There are also pro and enterprise plans available, as well as an app for iOS and Android.
#2. Facebook page manager
Facebook is the globe’s most popular social media platform, and several digital media marketing ideas are built around it. Facebook Page Manager is among the best tools available, allowing you to control practically all aspects of your page while on the move. It allows you to update the details of your page and organize posts, view page insights, respond to comments on posts, respond to personal messages, and administer your Facebook ad campaigns. With all of these capabilities, it’s undoubtedly one of the greatest social networking tools for digital marketing.
Buffer is coming next. Buffer, like Hootsuite, has always been in the social media marketing sector for a long time and is a reputable tool that allows the user to manage various social accounts easily. Buffer is a social media marketing service that is recognized by brands, corporations, organizations, and people to help them achieve meaningful interaction and outcomes on social media channels Buffer’s free version allows users to manage three social media accounts, plan up to 10 posts, use their plugins and phone applications (iOS and Android), create and plan content with their image-maker and GIF/video uploader, as well as compress and monitor links. As further, you may utilize its follow-up feature to assess previous postings, determining which were the most successful and why.
Later is an Instagram-specific social media planning tool. With Later, users could see how their Instagram grid will look to ensure that all of their photographs are in sync and that your online presence is comparable. Furthermore, users can keep all of their Instagram bot and content (past and future posts) in one app and label it to make it easier to find. This holds for user-generated content as well. Later also contains the necessary Instagram analytics that users can use to serve their intended audience with content better.
Perch is an absolutely free Android and iOS app that offers you a complete view of almost all of your brand’s business mentions and also mentions from your competitors. Perch is probably much better for small businesses because it focuses on local businesses. Perch is simple to set up and use, and it’s a useful tool for local businesses looking to keep an eye on their competition.
Missinglettr automates the process of making social content by extracting the text of your blog articles and creating a year’s worth of social media content for you: nine separate posts distributed across your social networks over a year. Missinglettr has some wonderful functionalities that will lessen your work, including templates for content development, planning, and optimising client approvals, as well as a custom URL shortener to export campaign assets so they may be used in subsequent marketing projects. You’ll even get a status update to keep track of your marketing efforts.
While there is a free plan with SocialOomph, the functionality is limited and primarily focused on Twitter administration. Plan tweets, track keywords, shorten URLs, and manage up to five Twitter accounts are all free capabilities, and some of the more advanced features require a subscription membership. If you want to handle multiple social media channels in addition to Twitter. A free version gets you a lot of fantastic capabilities that aren’t too limited, but a premium account offers you even more.
#8. Google AdWords
Google has created a free AdWords Android application that enables campaign marketers to check campaign analytics, alter bids and expenditures, and receive real-time alerts, among other things. The AdWords app makes things a little easier while you’re on the move if you’re running a Google pay-per-click (PPC) campaign. Unsurprisingly, Android was the first to receive the love, but an iOS version is expected to follow.
Everypost makes it simple to curate material from multiple sources in one space. This is accomplished by combining relevant content from YouTube, Instagram, Flickr, RSS feeds, and other sources. Then you may plan your posts and tailor them per each social platform’s community. You’ll be able to get the most out of each and every post this way.
Sendible is a social media marketing platform aimed at digital agencies searching for a complete solution, including a CRM. Sendible, like e-clincher, features a Smart Queue function that allows social media administrators to repurpose material. Monitor keywords, rivals, and mentions of your business with their Social Inbox and social listening tools.
Although some may believe email marketing to be outdated owing to a rise in scammers, it remains among the most effective ways to sell any product or service and is widely employed by many well-known Advertisers. Mail Chimp is perhaps the most widely used platform for such campaigns, but if you’re using it, having its mobile app on your phone could be beneficial. They just upgraded their apps and added the Desktop Version of the customer dashboard to the phone, allowing you to do practically everything you can on the site, including managing lists, seeing statistics, and sending messages.
Like BuzzSumo, Feedly is most recognized as a content discovery engine, although it operates differently. It’s a content generator, which means you can use it to gather content from various sources and combine into a single feed that you can view at your leisure. It won’t provide you with the same level of detail as BuzzSumo, but it will provide you with enough reading material.
#13. Zoho Social
Zoho Social can help you handle many profiles, study important hashtags, work collaboratively, and, of, schedule posts from a single dashboard, whether you’re a young company or an organization. Most of the same tools and capabilities are available in Zoho Social, but they also offer Facebook lead ads, comprehensive reporting, a SocialShare browser plugin, and CRM connectors. Because Zoho Social also caters to agencies, marketers could choose between company and enterprise plans.
Spredfast will build an easy-to-use graph rich with useful information using its keen ability to aggregate and experimental measurements from many social media sites such as Twitter, Facebook, Flickr, and YouTube. It also generates a handy schedule that will inform you and your team about the best times to post on social media and enable you to organize your efforts.
Twitter users will create personalized timelines, administer Twitter lists and searches, and integrate team accounts using TweetDeck. It’s also free to use if you’re a Twitter user! While TweetDeck might not have been the all-in-one platform you’re looking for, it’s ideal for social marketers that manage several Twitter accounts and rely on real-time discussions to succeed. Apart from that, Tweetdeck allows you to schedule tweets to be published at the most convenient times.
Followerwonk lets you sift through Twitter profiles and compare accounts to uncover the most influential people. You may compare relationships with competitors and examine your present followers – by region, description, profiles they follow, and more – with this tool. This will assist you in improving your social content by allowing you to correlate your activity with the number of followers you have gained or lost.
As a social networking platform, Reddit allows users to communicate with one another based on shared interests. Users can contribute material, links, and queries in topic groups called subreddits on this site. The nicest aspect is that there is a subreddit for almost every topic. You may use Reddit as a research tool to figure out what your target audience is speaking about so you can produce content for them.
HubSpot is a well-known inbound marketing reporting and innovation service in the field of digital marketing. HubSpot has a smartphone application for Android and iOS that offers you access to the business’s tools and analytics while you’re on the road. Although the app is free, HubSpot’s service costs $200 a month or more.
#19. Social Pilot
Digital marketing agency and medium-sized enterprises that handle several customers or accounts would benefit from SocialPilot, a fully integrated social marketing solution. SocialPilot is worth a look if your team is largely interested in establishing processes with permission settings, collaboration capabilities, and bespoke reporting for clients. In contrast to the essentials, SocialPilot’s product provides a full social inbox function that allows them to interact with their audience in addition to auto-publishing.
Tumblr is a microblogging service that doesn’t quite blend in with the other social networking sites on that whole list, but it’s still a useful tool for connecting with users. You must spend time getting acquainted with it before utilising it to promote because it has a distinct “culture” with running and jumping gags and hashtags.
Businesses can use Brandwatch’s media reporting and analytics solutions. Brandwatch gathers all publicly available internet mentions of your brand, which can assist you with a variety of facets of your social media presence. Not only can Brandwatch assist you with social media advertising and analytics, but it will also assist you with other elements of your organization.
#22. Facebook Messenger
Messenger, other Facebook social media tool, allows your company to engage with interested users one-on-one. You can answer to users’ messages manually or employ a chatbot to respond to enquiries swiftly with Messenger. Inquiries, fleet management, appointment booking, and other tasks can all be handled by chatbots.
Agorapulse, like the other fully integrated social media marketing mentioned previously, has all of the major planning, visual calendars, social inbox, statistics, and task management capabilities. Agorapulse, like eclincher, offers competitive analysis and allows you to promote Facebook posts to reach a larger audience. However, they lack an influencers feature, so you won’t be able to track down your favourite industry figures.
On Quora, individuals can ask and answer questions about a wide range of topics. These questions can help your company decide what topics to cover in its content; if you’ve the answers customers are looking for on social media, you can develop authority in several areas. Quora also features an advertising platform that can assist you in reaching out to certain audiences.
Canva should be on every advertiser’s list of fantastic free social networks. It allows you to generate great campaign visuals. Use it to spice up your content and increase the number of people who like and share your content. Being professional is not necessary to utilise Canva, either. It has a plethora of ready-to-use layouts and beautiful images.
These 25 social media marketing apps will help you improve your performance. Which one of the Top social media marketing applications for digital marketing applications did you find most effective? Write your thoughts in the comments below.
Sachin Shukla is an experienced digital marketer at Matellio with a love and passion for digital marketing. Being an avid learner, he takes a keen interest in exploring various aspects of the digital realm, and ideate some of the finest solutions with his team of innovators. Sachin believes in sharing his time-tested experience and deep-rooted knowledge with the readers across the world to enlighten the audience through concise and meaningful write-ups.