Every start-up business has to go through a lot of obstacles in their journey of climbing the stairs of success. Exclusivity is what you need when you want to have a competitive edge over others.
Yes! The greatest challenge that such businesses have to face is nothing, but the differentiation and it even makes a lot of sense. I mean, when there exists such an industry which is teeming with various huge companies where the experts are having years and years of experience then what are the chances of a tiny start-up to thrive? Initially, it seems to be very less. Right?
Moreover, such kind of controversy on startup failures has been always there among the experts for a long long time. But, amid of such an adverse situation, Tim Berry’s statistics came up as a ray of hope for the startup businessmen. Isn’t it?
So, if you are leading a startup then rather than bearing a negative thought in your mind, you should try your best to intensify your edge in the best possible way. Now, digital marketing being one of the most buzzing trends of the era, could be the perfect weapon to do that.
However, you might wonder how to make use of digital marketing to let your startup stand out?
If it is so then just read ahead!!
1. Get along with the influencers
It won’t be any tough for you to build a network of experts and brand advocates if you just follow them on social media. When you do so then you could get benefited by a number of ways. It’s because usually, almost all such active users lead their own websites.
Now, how would that help you? Well, just a single tag of any product on Instagram or a mention in Twitter can change the whole game. Moreover, almost 76% of businessmen have a belief that when it comes to customer loyalty then influencer engagement can be one of the best approaches to achieve that.
Also, a yet another significant statistics which reveals that almost 70% of youngsters admitted that peer recommendations do really wonder for them when it comes to making a purchase further underpins the fact.
So, don’t forget to tap on the influencers!
2. Generate effective contents
If you think of gaining a huge number of followers through influencer marketing then you need to certainly generate some of the most impactful contents for your website. It’s because if they will support you then they need to have some good reasons for that. Your contents should definitely be worth talking about!
So, it is highly recommended that you should funnel people back to your social media profiles to a great extent while generating interesting and unique contents. This is how you can let your business to stand upright among the competitors.
3. SEO should be your best friend
Well, it might seem to be a common thing to speak about but at the same time, it can be stated as ‘The Most Important’ factor for any startup business to upgrade. The contents in your websites should be highly optimized for search engines to avoid limiting the rate of traffic towards your website.
If I put it simply, to have an effective SEO strategy seems to be something mandatory for any startup business. So, just go for it now if you’ve not done so yet!
4. Let your online voice be loud
To let your customers know who you are is one of the major steps that you can take to get established in the market. As this is no doubt an utmost level of the digital era going on now, you should obviously let your brand shout out in various online platforms. So, take every possible stride to come up clearly with the identity of your brand.
Well, you can do this quite easily! Just collect some right data about the audience that you want to target. For that, you need to ask some questions to yourself. They are:
- Who are your potential customers?
- How do they spend most of their online time?
- What are their pain-points?
- How would they like to get contacted? and many such more!
Once you could find the answers for these questions then take your steps accordingly and that’s it! On doing so, you would finally end up constructing an entirely excellent online image for your brand.
In the Nutshell
So, what are you waiting for? Just opt for these extraordinary digital marketing strategies to accentuate your startup business soon.
And, Oh yes! Don’t forget to let me know how was the result if you’ve used any of the aforementioned approaches in the comment section below.
Neil Helson is the marketing manager at Blurbpoint Media, SEO and digital marketing company. He is passionate in helping small businesses and startups grow online.