Innovative Product Packaging:
Product packaging is an essential element for product growth and development. It helps to attract more customers and enhance the sales of the specific product. Product packaging works as an excellent marketing tool which builds a good image of the brand. Innovative product packaging includes creative ways of packing the products. Innovative packaging makes the product stand out among the crowd of its competitors causing an increase in sales of the product. It also makes us use cost-effective and sustainable procedures to use packaging for the product. We can take packaging design inspiration from various sources like different websites, social media, and our surroundings. Use of creativity and innovation in packaging develop long-term brand-customer relationships which will bring a large number of profits for the company. Many leading brands are using innovation in their packaging techniques to increase their sales.
CHARACTERISTICS OF PRODUCT PACKAGING:
Packaging plays an important role in developing a brand image; a packaging must have the quality to attain customers’ attention in seconds. Therefore, the packaging should have the following qualities to gain more profits for the company:
1. Packaging should provide safety to the product and protect it from any expected harm from the outside environment.
2. Good packaging should have more shelf impact because it can attract more customers by getting much attention through its perfect outlook.
3. The eco-friendly packaging material should have used to reduce the wastage from the environment and it should deliver a message to the people to be responsible towards planet Earth. It will increase the reuse of materials and causing a reduction in costs.
4. The packaging should give a positive image of the product, i.e. customers will think that they are buying a quality product. It will help to build a good relationship between customers and the product.
5. It should work as an excellent marketing tool and helps in branding and advertising.
If a product packaging has all the above-mentioned characteristics then it will succeed in attracting more customers to the product. Furthermore, it will also develop customers’ loyalty.
5 innovative product packaging ideas:
A 20th century’ leading business thinker said that business has two functions i.e. marketing and innovation. The Packaging works as an effective marketing tool if used wisely. So, we should adopt innovation and creativity in our packaging to make our business stronger. Here are some important ideas for innovative product packaging:
Adopt a Sustainable Approach:
Using recyclable material for your packaging spread a positive message about your brand. For organic products, it is compulsory that the packaging is according to the nature of the product. The sustainable material should protect organic items from environmental harm. Furthermore, it should have the ability to attract more customers because of its increased shelf life. Except for organic products, every product packaging box in the market can have organic packaging i.e. can use sustainable or recyclable material. It will not only attract more customers but build a good brand image also.
Use Interesting Shapes for Packaging:
Instead of using plain boxes or bottles for product packaging, use interesting and surprising styles which have the potential to attract customers. Use of beautiful color combinations in packaging, use of high-quality graphics in printing, and use of creative packaging design box will prove very effective. For example, for maple syrup packaging use of maple leaf-shaped bottle will prove beneficial. In addition to that, the appropriately shaped packaging will make the product stand out in the crowd of other brands. It makes customers realize that your product is different and better than others.
Give a Peek of Your Product through Packaging:
Another innovative way for product packaging is to give a peek of your product creatively through the packaging. Like in most food-related products, companies use a transparent window at the bottom of the package so people can see what they are buying. By fiving a peek, people can decide better and it also builds trust on the brand that they have concern for consumers too. People tend to buy more from such brands who think about their customers’ ease.
Design Packaging According to Your Target Audience:
One of the most important part to consider while designing a package is to know about the target audience for the product. You have to get information about the interests of your consumers first and then design your packaging to appeal that target audience. For example, if your product is for kids then use bold colors, animated characters, and unusual shapes for your packaging. If your product is for adults then subtle colors with bold letters will prove better. Use of correct colors will also help in attracting customers towards a specific brand. This technique will help you to gain more consumers and earn more profit.
The Functionality of a Package:
Such packaging who has additional function is more popular among customers than ordinary packaging. All products are different in nature so is their requirement for packaging. Enhancing the functionality of a package cleverly will give you great benefits. For example, a potato chips package works as a serving bowl too. While thinking about the functionality of your product packaging, consider the offerings made by your competitors. Make sure your designs are better than your competitors and the functionality of your packages have the capability to attract more customers and make them loyal to your brand.
These are a few ideas related to innovation in the packaging of products. If we follow these simple rules, we can grow our business rapidly with more customer strength and more sales. People tend to trust such brands who have concern for their customers. So, through our packaging we should deliver a message that we care about our customers and the products we made are specially designed according to our customers’ needs. This will help us to gain customer loyalty and good long-term customer relationships which are necessary to grow a business.
Project Director at TCB