Online business is definitely on the rise. With more than 1.8 billion global buyers, the spectrum of eCommerce industry is higher than anticipated. In addition to the opportunity of success, there does lie significant competition among the entrepreneurs. In order to make the most out of the industry, it becomes important for the entrepreneurs to take significant steps that help them outstand in the competition and emerge victoriously.
Whether you are a newbie or have been in the industry for long, you would always feel the need to keep an eye on your sales and monitor them regularly. Failing the above, your eCommerce sales might dramatically fall without you having knowledge of the same and account for a total shut down. Of course, you would never want this to happen. You have spent months ideating on the strategies, building up models to finally see the store live.
But, just having a store doesn’t help. Until and unless the eCommerce store drives significant traffic and further, is capable of converting these traffic into potential sales, the online business remains in the nascent stage with zero or fewer profits.
In case, the last few months haven’t been good for you with a slow decline in sales, this article will help you adopt marketing campaigns to fuel sales. Wondering how?
Let’s have it then!
Top Six Automated Marketing Campaigns
- Welcoming Offers
The first time a user engages with your brand is the most crucial one. The fact that they might not be aware of the offerings, you can use this opportunity to pitch a customized email that welcomes them to the store. As a newbie, you can offer them first-time discounts and offers, and a significant benefit for the next n purchases. Evidently, it is seen that drafting a personalized engagement with the customer at the first stance helps grab the attention of the users which further boosts the engagement leading to higher sales.
- After First Purchase
Considering that you been successful in driving traffic and closing a sale, you might wonder that your job is over. However, this isn’t reality. Even though the customers have made their first purchase, it’s time to get back to them and connect effortlessly. Automated campaigns to seek feedback on the purchased product, the service rendered, the quality and the overall experience are a must. Not to mention the benefits from exceptional customer experience, engaging with the customers after the purchase is no less than a necessity.
In addition to the above, such campaigns must be a trigger to bring the customers back to the store. Offering similar products or something like, people also purchased might help retain your customers. You can also offer significant discounts on the next purchase to lure time to visit your store again.
- Campaigns To Retain Customers
It might so happen that a certain set of customers haven’t visited your site for long. Its time to remind them about the exciting and luring offers they would not want to miss. Now, you might not have much time to visit the customer portal time and again to check on them, an automated campaign drafted to send emails to the users would do the job. All you need to do is make sure that the campaign is intimidating enough to grab the attention of the customer. You can send them products similar to their last purchase notifying about the crash in price and other deals specially designed for them.
- Cart Abandonment
This is one of the most important and influential automated campaigns you must have within your eCommerce store. Often, customers leave the website without making the purchase but just before the payment initiation. Now, this might be fatal as you missed by an inch. Crafting emails that target customers who have left their cart without initiating a purchase would help you get back to your customers. According to a survey, the click open rate of emails pitched over an abandoned cart is 45%. Meaning that if you design the campaign in a way that convinces customers to revisit the store, the chances of closing the deal are the highest.
- Push Notifications
Mobile has changed the way people walk and talk. Gone are the days when customers had to visit the website to check on an order or the last purchase. Today, entrepreneurs embed the concept of push notifications in real-time that educate users on their purchase, the exciting deals and offers and keep them informed of every activity happening within the store. Whether there is a two-hour sale or the price of the product has just dropped, push notifications to take overall.
- Simple Marketing Campaign
Now, this might not appeal to you at first but this is also important. No matter whether the customer is engaging with your brand or has left the cart unattended or hasn’t visited the store for months, you need to have monthly subscription emails sent to them automatically to keep your interaction on the go. It is important to update the customers on new product addition with your store or simply interact with them, telling your store. Apparently, this kind of campaign is a must and is for all of your customers, not one for two. This isn’t the one that you pitch to the segmented list, instead of to all of your customers, old and new, as have subscribed to the mailing list.
The Final Word
No matter how good your store is or how exceptional the product is, you would always feel the need to engage with your customers and on a personalized level. While interacting with each one of your customer lists manually isn’t admissible, the idea of automated marketing campaigns would serve the purpose best. Not only do these save time but also improve the efficiency of the campaigns driving higher traffic. Needless to state, the higher the brand visibility, the more is the engagement which further accelerates the overall sales. In case you haven’t yet started, it’s time to rethink your strategy and embed marketing campaigns to fuel growth.
Jane Hart is a digital marketer & technical writer at Selected Firms, an online platform for finding top e-commerce, mobile, web, and marketing companies on the web. She has extensive experience working in the technology industries and is responsible for introducing emerging eCommerce trends to the team. Besides her passion for content writing, she is an avid fan of football and love to dance.
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