When it comes to building and running an e-commerce store, Shopify is one of the leading platforms you might need. Shopify does all the heavy lifting for you, and all you have to do is calculate the profits.
Well, it’s a little more complicated than that!
Shopify handles many things for you, but you need to know some important details before you pay for the plan. This will ensure that your store runs at full capacity from day one. In this article, we will walk through the nine vital shopping tips to get you started with the right foot.
9 Shopify tips every business owner need to know:
1. Remove the logo
With the help of Shopify, you can take your product pictures and remove the logo using the drawing tool. You can also place the logo on the photo as every picture might not have the plain background. Tool called ‘colour picker’ allows you to add any code to match with background and draw with the same colour.
The easiest way to get the appropriate colour code is to use a chrome extension like Colorzilla, which allows you to determine the exact colour code by moving it over the image. This colour code can be placed in the “Color Picker” box, where you will see the letter “#ffffff, that will help you to remove the logo on the images with colourful backgrounds.
2. Change the price
Big retailers like Amazon can be seen ending their prices with .95 or .96, while the average online retailer usually tags their products with .99. For those trying to showcase their brand bargaining, adding a few bucks will make your brand look more affordable.
But, not all drop shipping brands require a budget game. You can automatically remove the prices of the products listed in your Shopify store following these mentioned steps:
- General
- Store
- Currency
- Change Formatting
3. Adding policies
Adding Policies is one of the biggest things new store owners forget to do. Many online shoppers want to keep an eye on important policies (for e.g. return policies) to see if they can refund the products if they are not up to mark. The precise policies add an element of legitimacy and trust to your website.
You can edit the policy described in the Shopify admin menu. You need to stick to your policy and bring up new changes every time. If you are failing in doing so, you might land up facing downfall in your online business.
4. Product list updated
Always update your website if you want to prompt Google Search Engine. Posting all your products on the first day and not posting for a long time will certainly not help much. Google sees how traffic comes to you but does not crawl your website. The more you update your website, the more active your e-commerce store will be, and the more organic traffic will be redirected to your website.
It is important as an online retailer to create a schedule to add new products with equal pace. If you can add a new product every day – that’s great, and if you add 25 products per month – even better. Always maintain a schedule so that you can benefit the most from organic search traffic.
5. Continuous promotion
Spend less money with better results by focussing your efforts on getting free traffic to your website. You can choose Pinterest or Instagram, or Twitter to post products on your account. Be sure to pin other images, and at the same time, you will not trigger your account as spam. Plan intensive promotions while still following the terms of service.
By focusing on getting ads and driving free traffic, you will reduce your advertising costs in the early months as you learn how to promote your online store. Keep in mind that this is a slow long-term game, however, by doing so, you will build a truly profitable online store.
6. Optimize sites for mobile
Before running your advertising campaign, make sure your website is on mobile devices. Ads you create do not appear the same as planned on a desktop/laptop. If your viewers are running through the website on different devices, the images may not align properly. Here you may want to crop the image so that it looks like the desktop version.
Mobile testing is important for managing traffic resources, whether from traffic advertising, affected marketing, or an app like Instagram or Pinterest. You need to visit every page of your website on your phone or tablet for testing on mobile. Look for cut-off images, hidden calls to action buttons, and monitor how much you scroll through each page.
7. Customize the theme
Shopify allows full customization of the theme in any way. If you are a new entrepreneur, it is recommended that you install a professionally designed theme in your eCommerce store instead of optimizing yourself. If it works well enough to be installed, it will work well for the changing customers.
Any eCommerce store that changes for the better retains its theme design, which is similar to some changes in the homepage layout with images and Google fonts, colour palettes, and minor changes to the store’s general look. Businesses may want to hire a professional eCommerce web development company to modify the look of their website.
8. Create a text logo
Every article, including this, recommends making logos. And by all means, you need a logo. However, when you look at a new store’s logo, it is always clear that the store owner hasn’t put much thought in designing. You can use the logo maker to create a unique logo that reflects the brand image of your business.
However, the common mistake people make when they have a colourful store background is to download the logo in .jpg file. This ends up with an ugly white box around your logo that turns your business logo into a whole new design.
9. Install finished products in your store
If you have signed up for Shopify or thinking to do so, you might be confused on which products to sell. Some of the Shopify store owners sell unique products whereas others sell inventory at wholesale prices.
You can also create prints on-demand products allowing customization of your products. Instead of trying to create your own product list, analyze the trending products and give a head start. This tactic will help to build online platforms that will ultimately build your brand and boost your sales.
Key takeaways
We hope this Shopify tips would help you simplify the process of running your online store. By trying some of the above tips, you will be able to build the right foundation for your online store success.
Use the latest tools and features in Shopify to stand out your brand. Your online success will considerably depend on the variety of products you offer and the way you offer it. Make sure to stay ahead in the online market race with the smart store and smart strategies.
Rajan Rawal, CEO and Founder of ThinkTanker, a leading Web & eCommerce Company with expertise in building website application, eCommerce store & native mobile app development. He is a tech evangelist with a reputation to provide optimum solutions for business automation and solving real life problems with the power of IT.