Advertising Trends coming in 2019
The summer has barely just begun, but that doesn’t seem to stop marketers from making predictions about the advertising trends in 2019. In order to understand why, it’s important to realize that the world of advertising as we know it is changing at such rapid pace that it’s becoming increasingly difficult for brands to differentiate themselves and scale up their business. The farther marketers can look ahead, the better they will be equipped to deal with the ever-changing world of advertising and keep their businesses afloat. Here are some of the most important marketing trends you should pay attention in the following year.
1. The rise of AR and VR
The use of artificial and virtual reality is set to revolutionize advertising as we know it, with their combined global revenue expected to reach more than $140 billion by the end of 2020. Brands can use AR and VR to engage their users with high-quality, immersive storytelling, connect potential customers with their products and services and provide them with an interesting and unique shopping experience.
A market analysis performed by Nielsen has found that 84% of consumers were able to recall a brand they watched using 360 videos, whereas brand recall for traditional video advertising is only around 53%.
Ikea is on the forefront of AR/VR adoption, having both an AR app called Ikea Place and a virtual reality store. The app allows users to pick between 2,000 different pieces of furniture available, place them anywhere in their home and finalize the purchase via the official website, all inside the app. Besides a VR store, Ikea has also announced a Virtual Reality Kitchen, a VR experience designed to help customers try out different kitchen options before purchasing.
2. AI-powered everything
Brands will continue to experiment and widen the range of applications for machine learning and artificial intelligence. Whether it’s chatbots and process automation or scheduling hairdresser appointments, AIs will permeate our society in ways we can’t even begin to imagine.
In advertising, AIs can be used to improve efficiency, increase productivity and guarantee customer satisfaction, with AI-enabled solutions taking customer-centric advertising to a whole new level. Marketers will rely on AI and machine learning to enhance trend analysis, improve customer profiling and develop highly sophisticated personalization strategies.
3. Micro-influencer marketing
As popular as influencer marketing has become over the last couple of years, it’s the micro-influencers that are making all the rounds, so to speak. This is hardly surprising, once you consider that more than 80% of consumers are considered as “highly likely” to act on recommendations made by micro-influencers, as opposed to around 70% of users likely to follow recommendations made by an average consumer.
Furthermore, micro-influencer marketing can increase buying conversions by up to 22.2 times, making it one of the most effective tools is modern advertising. With a ROI of $6.50 for every $1 spent on influencer marketing, it’s safe to say that we’ll see more talk about the benefits of micro-influencers in 2019 as well.
4. Even more video content
As effective as 360-video is, the traditional video isn’t going anywhere soon. In fact, video is expected to account for 85% of all internet traffic by 2019, with 54% of online users already regularly watching videos on different social media platforms.
When executed properly, video advertising can offer amazing results and you need to provide your customers with the best possible videography design if you wish to increase conversions and improve your bottom line.
A study performed by HubSpot shows that incorporating a single video into an advertising e-mail increased the click-through rates anywhere between 200% and 300%. Even product videos on average help more than 90% of consumers make their purchasing decisions. Adding video to your social media marketing strategy is less of a choice, but rather a practical necessity in 2019.
5. Voice searches are taking over
Voice-enabled search is slowly picking up steam and studies have shown that more than 50% of all searches will be made by voice. Marketers need to realize what their audience’s communication preferences are and use that knowledge to produce content using a more conversational tone that will better align with consumer’s voice searches.
Searches made by voice tend to be longer when compared to their textual counterparts, which is why it’s so important to adapt your advertising strategies in order to provide users with an answer to their question regardless of the format used to make the actual query.
These are just some of the most impactful trends you should look out for in 2019. While it’s important for businesses to center their advertising strategies around their target audiences, incorporating one or more of these five trends will most certainly help you achieve your advertising goals, increase brand awareness and provide the customers with the best possible user-experience imaginable.