Facebook has been the social media giant for several years now. Even though it started as a medium to connect people from all over the world, at present it is one of the leading mode of brand promotion and business marketing.
Facebook has a great marketing potential as it made easy for the business marketers to connect with potential customers. It has become an integral part of every business marketing strategy looking for lead generation and conversion of people into loyal customers.
While Facebook is looking for ways to increase its paid marketing revenues, let’s know the benefits that make it the king of all the social media marketing platforms in the world.
Top Benefits of Facebook Marketing for e-Commerce and B2C Business
- Global Reach
In the first quarter of 2024, Facebook had 1.45 billion daily active users which are 66% of the 2 billion monthly users, making it the big daddy of Social Media.
Imagine the huge number of audience your business can reach if you market your business on Facebook in the form of pages, groups and ads.
- Low Cost of Marketing
It involves a huge cost to develop a website, host and maintain a website for your business.
Instead of that, small business can create their business page on Facebook which is completely free of cost allowing them the complete access to make updates and upgrades on the page at any given time.
A Facebook page is easy to set up where the businesses can provide complete information about their products and service at practically zero cost.
Another way is Facebook Ads which let you target a larger audience based on the demographic attributes of the users that Facebook collects.
There are different bases on which Facebook charges you for the Ads, but it is still a lot cheaper than other platforms like Google AdWords.
- Targeting the Potential Customers
Facebook Ads facilitates targeting your audience based on their demographics and interests.
For example, if you want to promote any product or service to young business owners, you have the option to choose demographics as age below 35, middle-class lifestyle, interest in “business” and “start-up”.
Facebook also helps you in narrowing down the target audience by retargeting the visitors who have visited your site earlier.
Facebook also encourages interaction between page owner and the audiences by letting you create online marketing campaigns for contests, polls, or Q&As. This will increase the level of engagement as fans and followers take keen interest in participating in such campaigns.
- Creating Brand Loyalty
Facebook makes it easy to respond to the customers, in turn promoting brand loyalty.
Timely responses to the comments or suggestions of the followers and potential customers means you provide effective customer support, which makes you reliable and trustworthy.
Facebook promotes engagement in the form of likes, comments and interaction on your post. These features allow you to build a strong connection with the prospects, eventually converting them into a loyal customer base.
Apart from all of the above, interactions among users regarding your business generates word of mouth and referrals, which also help in expanding the brand reach.
- More Traffic from the Web
Users are likely to visit more of your website if you provide suitable and relevant links on your Facebook page and posts.
Your website is supposed to provide more information about the product/service that you offer. With Facebook, you can let users know about your website by adopting a direct marketing approach.
Whenever you share a link of your website on your page or post, Facebook generates a thumbnail of the landing page, which instantly grabs user attention and provokes them to click and see more.
Also, any activity on your page will be shown in your follower’s news feed or notification, and if they choose to like or comment or share the post, the same will be shown to the user’s friends as well, making Facebook a platform for bigger reach.
Top Benefits of Facebook Marketing for B2B Business
When it comes to Facebook marketing, B2B companies has a unique advantage over B2C companies.
Facebook’s marketing platform is designed in such a way that it supports all the requirements by B2B companies for client attraction and sales conversion.
Here are the factors that make Facebook marketing a perfect option for B2B companies:
- Smaller Potential Customer Base
Facebook is a platform that cherishes one to one interactions.
B2B companies can use this to focus on sustaining the relationships they already have as they do not require a huge number of followers.
- Buying Decisions
Businesses which are into making huge buying decisions would like to know what their peers and competitors are doing and what they think of a product or service.
Facebook is an open network which let people see what their peers are doing and who they are interacting with, at any given point of time. This makes it easy to find out other’s opinion about a product or service, which is a great help in decision making for B2B companies.
- Higher Average Price Point
When purchasing a product or service involves huge cost, the purchaser would like to support his buying decision with relevant information and content on that product or service.
By providing high-value content on Facebook, a B2B company can attract more client base.
In present time, having a social media presence (especially on Facebook) is essential for every business type.
For e-Commerce and B2C companies, Facebook offer a worldwide reach without any extra cost. They can build strong customer relationships by interacting with their customized target audience.
For B2B companies, Facebook help them in building connections, share knowledge and managing reputation which are the key factors for their success.
Facebook marketing is a perfect fit, irrespective of the size and type of business. Not just it pushes web traffic, but also enhances brand loyalty among users.
Ashish Sharma is the Chief Marketing Officer at WeDigTech, a Mobile App Development Company in LA California US. He is responsible for marketing activities that have to do with creating, communicating and delivering offerings that have value for clients or business partners.