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Creating a website is just a part of the process. Maintaining it to ensure continuous benefits for your business enterprise is where it gets challenging. You need to regularly check how the website is performing, whether or not there is a steady flow of traffic and sales, and whether or not the customers find the website engaging? That means monitoring every single aspect of the website, no matter how big or small.
Luckily, there are some tools available on the internet that can help you monitor the website and identify the gaps in your operations and implementation strategies. So you can rectify these issues and improve the UI/UX of the website, and one of the best tools you can go for is Google Optimize.
In this blog, we’ll see what Google Optimize is, how it helps improve a website, and why you need to use its alternatives. We’ve also listed the alternatives to this tool you can opt for.
What Is Google Optimize & how does it help?
Google Optimize website monitoring tool developed and provided by the tech giant Google. It helps analyze a website and identify the steps you can take to improve the design and content to ensure more traffic and customer engagement. When integrated with Google Analytics, this platform can help further enhance every part of a website to improve the sales and revenue of a website.
Google Optimize, as the name of the tool suggests, can help optimize your website through tasks and functions like A/B Testing, Multivariate testing, personalization, reporting, and analytics.
Let’s see how these functions and tasks of Google Optimize help comprehensively improve the website:
- Enhances the user experience: It helps the owners test different versions of a web page to see which one offers the best user experience. That leads to improved customer engagement, higher conversion rates, and increased sales and revenue.
- Cost-effective strategies: One of the most significant advantages of Google Optimize is that it’s a free tool to help test different aspects of a website. So when you use CMSs like WordPress for your business websites, this tool helps develop cost-effective strategies to prevent expensive redesigns and performance enhancements.
- Data-driven decisions: Another excellent benefit of using Google Optimize is that it helps you make more informed decisions about your website’s design and content through insights into ideal user behavior. So rather than doing guesswork or listening to too many opinions, you can make insightful and informed decisions that might actually help your website.
- Audience targeting: With Google Optimize, you can create and offer a personalized experience to the users based on their location, age, demographics, devices, etc., which will help improve customer engagement on the website, increasing the sales and revenue of your business enterprise.
Moreover, as mentioned earlier, this tool integrates with Google Analytics, allowing owners to track traffic metrics and performance data. So you can curate every element of the website individually and make improvements accordingly.
Why Use An Alternative?
There are several reasons why someone may look for the most viable alternative to Google Optimize, i.e., cost, complexity, limited features, data privacy worries, etc. But arguably, the most prominent reason for why someone may look for an alternative is that Google just announced the sunset date of this tool. Google Optimize will shut down for good on September 30, 2023.
Moreover, whatever personalizations you have made through this tool will expire as well. So switching your website to a viable alternative would ensure you are able to effectively track the metrics and improve the traffic and performance comprehensively.
Best Alternatives For Google Optimize And Their Features
Since Google Optimize will soon expire, you need to go for the most suitable alternative for your website. So we have listed a few of the best alternatives for Google Optimize that will help you monitor the website and suggest the best ways to improve the performance and traffic of a website.
VWO is a website testing tool with more and better features than Google Optimize. With this tool, you can optimize the website across devices to ensure the users have a fantastic experience on every platform. It lets you conduct the tests, analyze the results, and plan a roadmap to a successful strategy for improving the traffic and performance of a website.
Thanks to an incredible customer satisfaction rate and 24×7 support, numerous MNCs like WMG, Vodafone, eBay, Samsung, Ubisoft, Toyota, eBay, Qualicorp, etc., go for this platform to monitor web metrics and improve the traffic and performance comprehensively.
● AB Tasty
AB Tasty is one of the best alternatives for Google Optimize. It helps the website with feature management, experimentation (to identify the most suitable version of the web page, which improves traffic and customer engagement), and personalization of the website.
AB Tasty helps you get a better understanding of your website with the help of A/B, multi-page, split, and multivariate testing solutions. You can even monitor the ROI and devise the best possible strategies to improve the performance and traffic of your website. But one of the downsides is that AB Tasty is not as easy to use as Google Optimize.
Although not in other areas, Instapage is a viable alternative to Google Optimize when it comes to A/B Testing. Not only is Instapage a good page builder for personalized ad pages, but it is also a great platform for ad mapping, scalable page creation, experimentation, and analytics aspects of website development and optimization. This tool will especially help improve the promotional and marketing aspect of a website.
LaunchDarkly provides several features that can help developers and product teams to monitor and optimize the performance of their feature releases and updates, which can ultimately impact website performance. A key feature of this tool is its ability to offer real-time metrics and analytics. With LaunchDarkly, you can even access real-time performance elements and metrics like impressions, clicks, conversions, errors, etc. That helps you monitor the performance of the new and existing features in real time and make data-driven, informed decisions to optimize the organic traffic and performance of your website.
Optimizely is another A/B testing and personalization tool that helps analyze the performance and traffic on a website through its superior reporting and analytics features. This tool lets you monitor the website KPIs (key performance indicators) like engagement, conversion rates, sales, and revenue. This Google Optimize alternative offers a variety of features to analyze website traffic and performance (including integration with web analytics tools, real-time metrics, and features like click tracking, session recordings, and heatmaps. That can help you better understand how visitors interact with your site and identify areas where there is room for improvement.
Adobe Target is an optimization, personalization, and A/B Testing tool that helps analyze the performance and traffic of a website through features like real-time reporting, advanced segmentation, analytics integration, automated insights, visual experience composition, etc. This tool is perfect for gaining a better insight into what the current and potential users like on your website and what might be the thing hindering your conversion rate from increasing. Adobe Target also helps you identify and enhance the elements that could help improve the performance of the website.
Although Unbounce is primarily a page builder, it has some excellent features that can help improve the performance and organic traffic of a website. This tool includes features like conversion tracking, A/B Testing, and heatmaps, which analyze what kind of conversion rate your website has and how visitors are interacting with the pages on your website. It also integrates with Google Analytics, which means you can analyze user behavior, website traffic, etc. With these features, you can improve the organic traffic on the website. Also it helps to improvise website speed and its performance.
Though this tool doesn’t offer advanced analytics features like others in this list, it can help identify and monitor the website traffic and performance through features like split testing, affiliate tracking, funnel tracking, and sales tracking. With these features, you can better understand how the users are interacting with your website and what kind of well-informed decisions you can take to improve engagement.
A lead generation tool, OptinMonster offers certain features that can help analyze website traffic and performance, which includes conversion tracking, geolocation targeting, A/B testing, exit-intent technology, and Google Analytics integration. With these features, you can understand how people interact with your website and identify the areas where there’s room for improvement to increase conversions and improve website performance.
Like other web traffic and performance analytics tools, Crazy Egg has features like A/B Testing and Heat Mapping, which can help you analyze the different versions of your website and identify which one works the best.
You can use any of these tools as an alternative to Google Optimize to analyze your website’s traffic and performance. But if you are confused about which one would be the best option for your website, get in touch with a professional web developer.
Google Optimize is an excellent web traffic and performance analytics tool that can help you see how your website is performing and what steps you can perform to make the user experience better. Unfortunately, this tool is headed for sunset on September 30, 2023. So you won’t be able to use this tool after that, and any personalizations you might have made through this tool will expire as well.
That’s why you need to look at the alternatives. Although the 10 options listed above are all capable of monitoring the traffic and performance and helping you optimize your website, some offer more features than others. So ultimately, the choice comes down to your requirements and expectations from the tool. If you have any doubts regarding which one would be best for your website, get in touch with a WordPress development company. Their professionals have the skills and expertise to choose the best one and use it to improve your website’s traffic and performance.
Archit Prajapati is a Content Writer & Digital Marketing Expert at WPWeb. He has deep knowledge and interest in working with new marketing strategies. In his free time, he loves to watch Cricket, read spiritual and marketing books, and play music.