The birth of social media has completely changed the marketing game.
Social media allows brands to develop interactive relationships with every audience member.
Brands can use paid advertising to offer relevant products and services to the most targeted audience.
Finally, brands have more opportunities to express individuality and humanity.
Your brand is the face of your business. If you want to break through the noise and take control of your business, having a good attitude is a good start.
Here are ten important steps to successful social media marketing:
Table of Contents
1. Define Clear Goals
This is the foundation of your social media management or promotion plan. Defining goals (and expectations) gives you direction and purpose and helps you narrow down the main topics that will revolve around your content.
Some popular social media goals for professional services companies include:
- Brand Awareness
Increasing awareness of you and the services you provide.
- Increased Engagement
By encouraging subscribers, you should interact with them and share your content.
- Increased website traffic
Encourage your customers to visit your online store to learn more about your products and services.
- Driving sign-ups
Encourage people to sign up for a free or premium product in exchange for their email address or other valuable information.
Remember to make every goal measurable; otherwise, judging whether you’ve achieved the goal will take effort. For instance, enhancing brand awareness could be measured by looking at the reach of your social media posts.
2. Know Your Audience
In your branding work, you have defined your audience and created people, but now that you know your audience, you need to define them in the context of the online world.
- Ask yourselves, where they spend most of their time online, and which platform do they prefer most?
- How do they use different platforms?
- What do they like?
This information will come in handy and allow you to make the best use of the social media opportunities available.
In social media marketing, you can target by:
Location: where they live or lived before
Interests: what interests them, or what social pages do they like
Behaviors: Do they react to events, do they spend a lot on the Internet, do they travel, do the discoverers?
Demographics: age, parenthood, education, relationship status
Such events include a recent wedding, a recent move, or returning from a trip a week ago.
3. Analyze your competition
If you don’t see your competitors, there’s a good chance you’ll miss a trick or a great plan.
The easiest way to identify your competitors is to beat them at their own game, do your homework and see what they post, how they post it, and who they share with.
You can also look at the engagement of competitors of the same size as you to get tips when setting social media goals.
4. Craft Your Strategy
Before doing anything else, have a clear plan for your ads. Planning can be tricky but start by breaking it down into the essentials.
First, choose a promotional goal. For example, do you want to build an online community, drive more leads to your website, or help promote your blog?
Then choose which metrics you’ll track. Let’s say you want to drive potential customers to your website; you can then track the number of users who contact you directly or click on links that promote lead magnets.
Then tailor your messaging and content to the target audience in a way that is more appealing to your target audience.
5. Create a Content Calendar
Once you know the campaign’s purpose and how you will promote content on the streets, it’s time to create a social media calendar. Content plays an important role in your social networks.
This is the first line of communication and is what your fans, followers, and other people will see before deciding whether to interact.
The types of content you create for your ad will vary depending on your goals and objectives.
Here are some types of content you can include in your editorial calendar:
Blogs are great for niche content that focuses on your audience’s issues. But it can also be helpful to have the middle and bottom of the ad tell more about your products or services.
- Text Posts
In addition to sharing content, you can also use social media text messages that include a CTA or task to start a conversation.
You can use all types of images in your social media campaign, from informative content to simpler product images.
Videos are great for capturing the attention of your products, so add YouTube video to WooCommerce product to gain more eyeballs. But it’s a great way to break down difficult topics or show customers how to use a product.
- Landing Pages
Suppose you are driving customers to your site to take a specific action. You should create landing pages that hopefully get the customer to take the desired action.
Once you know the type of content you want to create, you can start choosing the right topics.
An organized calendar makes it easy to see what’s happening and keeps everyone on your team on the same page about tasks and deadlines.
6. Engage with your audience
It’s not enough to upload content and wait for people to notice you.
You must go out and participate in online conversations that are relevant to your audience:
- You should respond to comments and direct messages about your content to build a close relationship with your audience and provide service.
- Share your followers’ content if the rest of your audience will like their posts. Here’s everything you need to know about how to repost human-generated content on Instagram.
- Be sure to interact with your customers by responding to all inquiries or requests and always providing top-notch customer service. Don’t be afraid of negative comments; see them as an opportunity to turn a customer into a loyal customer.
- Encourage engagement with a clear call to action (CTA), questions, and surveys that show you care about what your customers think.
- Remember, paid social media. A well-placed and attractive advertisement can be very important in sales and traffic.
7. Be Consistent
While publishing is platform-dependent, posting content regularly is always a good rule of thumb.
In addition, connecting to a social media guide and creating a content calendar for each platform is another way to keep track of what is happening.
This calendar will determine the type of content to post over a long period.
Regardless of the size of your business and the platform you use, keep these points in mind:
- Brand image
- Brand message
- Posting frequency
And if your business is just getting started on social media, sometimes it’s better than most. Don’t stretch your thin body.
Try to post good content on 1-2 platforms instead of being inconsistent on five platforms.
8. Go Live
Live streaming is a huge social media trend; if you’re not using it, you’re missing out on a great opportunity.
Live streams on Facebook or Instagram on topics related to your social networks. To increase engagement, host Q&A sessions and answer customer questions that have been asked in advance or live comments.
The best part? After your broadcast, you can save it and share it as a regular video on your social media, giving you your video.
9. Measure your Success
To stay on track, it’s important to constantly measure, reflect, and refine your approach, especially if you’re starting.
This will allow you to understand what works for you and what to focus on. Every social media platform has a free analytics view that you can use to track your progress and understand what works best for you.
Here is a list of the key points you should pay attention to.
The variety of people who comes to your posts.
The number of times your social media post has been viewed.
Likes, comments, shares, and saves.
- Profile/ Page views
The number of people viewing your profile and page.
The number of people who clicked in to see more about your content.
10. Adjust Tactics as Necessary
You can adjust your tactics before the social media campaign is over.
For example, if you find a piece of content that resonates with your audience.
Find more ways to promote that content and get more traction as part of your current social media presence.
Also, if the tricks don’t work, you don’t have to wait until the end to set up other methods.
Find out what works by analyzing different things online.
Just be sure to track your results every step of the way and compare that data to your original campaign goals to see if you’re on track for success.
The final takeaway is that social media is not something you can set and forget.
If you want your social media to be effective, you need to connect with your fans, followers, and leads.
Monitor various campaign elements throughout the campaign to ensure everything runs smoothly.
Once you do your final analysis, you will have more information to help you succeed in your next campaign.
Chris Mcdonald has been the lead news writer at complete connection. His passion for helping people in all aspects of online marketing flows through in the expert industry coverage he provides. Chris is also an author of tech blog Area19delegate. He likes spending his time with family, studying martial arts and plucking fat bass guitar strings.