It is no wonder that every company is interested in selling to tech-savvy audiences today. However, reaching the target audience can be tricky due to the tactics used and the results obtained. Before I suggest how to reach out to your target audience, let’s find out two things:
Who are these Tech-Savvy Audiences?
Millennials are the target audience in this case. It is the generation whose heads are buried in cell phones and tablets and speak in urban acronyms. Millennials account for one-quarter of the country’s population. We’re talking about a total audience of more than 79 million people between the ages of 23 and 38. However, the millennial generation is a game-changer, and marketers will do everything in their power to attract more of them.
According to online statistics, the generation’s total spending potential will be very high by 2021. With so much buying power, it’s evident that marketing to and selling to millennials is a significant issue. So, in this article, we’ll look at millennials, why their purchasing power is so crucial, and what trends and strategies are out there to attract them.
Millennial customers are a segment of the population that has ushered in a new era of digital growth, which has altered marketing methods and techniques. With the development of the internet and e-commerce, marketing products or services to millennials has never been more vital. The thing is, they grew up amid rapid technological breakthroughs, and they will define and transform trade in the future decade.
What is so SPECIAL about Millenials in Marketing?
Millennials are reshaping the workplace through their professional objectives, attitudes, and understanding of new technologies. Attracting the most fantastic millennial employees will be a pivotal opportunity for future business success. It’s also vital to remember that millennials have grown up exposed to advertising everywhere they go, so they’re unlikely to be deceived by marketing messages. They recognise the value of their demographic to company sales and will not participate in advertising schemes or games unless they are genuine.
According to internet reports, more than 54 % of millennials shop online, with nearly half admitting that they do it to compare products and prices. In this context, companies must have a business website to appeal to this influential generation of buyers. Brand social media accounts drive consumers; thus, having a social media presence is also a must-have in today’s world.
Millennial marketing is the current buzzword in the industry. But before you start planning your marketing plans check out these fantastic strategies to reach the millennials.
6 Helpful Tips on How to Attract the Millennials
1. Be Genuine with Content
Millennials spend hours online or on apps, hungry for content-driven media. Millennials believe in what they perceive to be genuine. Content marketing is essential to help you establish trust with your millennial customers. Millennials are an intelligent generation, hypersensitive to anything that appears manipulative or false. Therefore, creating high-quality material is critical for reaching this audience.
Millennials have a limited tolerance for content that feels forced or contrived. When customers come across a company that they believe is transparent and authentic, they form an emotional bond with it, which leads to brand loyalty and genuine recommendations.
Companies that wish to reach the millennials successfully must speak their language. You’ve established a genuine brand-consumer relationship by creating content that your audience would be happy to share with others.
2. Be Relevant and Interesting
Millennials are focused on real-world issues that are now happening as they grew up in the internet age with unrestricted access to information. Brands that can position their products or services as relevant solutions to current issues have a better chance of attracting millennial support.
It’s also essential to keep constant engagement. When brands connect millennials online, such as through social media platforms, they build brand ambassadors who will continue to disseminate favourable feelings. This context is advantageous because most millennials value friends’ product recommendations above strangers’ internet reviews.
3. Be Mobile-Friendly
Mobile website design is another crucial aspect of marketing to millennials. Your website and content must be mobile-friendly if your primary audience includes millennials. The number of persons who use their mobile devices regularly is highest among this generation.
According to online surveys, 66% of people believe that information found on their mobile devices is as accurate and complete as information found on a computer. They come across information similar to what they have on their desktop. In this context, it means that if a millennial comes across a website optimised for their device, they will most likely leave.
According to an online search, 89 % suggest a brand to their friends and family. This context highlights how important it is for this generation of customers to have a helpful and engaging mobile shopping experience.
If you want to be sure you’re not missing out on any opportunities to engage millennial customers. You’ll want to make sure that your website’s design is mobile-friendly. This context includes having a mobile-friendly website design and layout that is simple to read and browse on any device.
4. Be Socially Present
Earlier, people used to consume advertising via traditional marketing channels like print and television. On the other hand, Millennials are the most technologically connected generation, consuming material across various platforms and devices. One technique to sell to millennials is to use social media to develop a multi-platform approach.
Millennials are highly engaged on the most popular social media platforms, such as Facebook, Instagram, Twitter, and Snapchat. You must go where millennial customers are and interact with them in their prefered manner if you want to connect with them.
You’ll need to do more than post fascinating material on your social media channels if you want your social media marketing to be effective with millennial consumers. By their very nature, social media platforms are social environments. This context means that if you want to keep customers interested, you must communicate with them in all matters. The more you interact with your millennial audience, the more likely they will purchase from you.
5. Be Ready to Collaborate
Millennials draw to natural material, and they value recommendations from individuals they know or who are experts in their field more than well-designed paid advertisements. With millennials, heavy selling does not work. Millennials have grown up in a sharing culture, and social media is one of the most effective platforms for promoting your business and spreading your advertisements. Brands can still succeed with focused marketing efforts if they engage with the appropriate partners, even when loyalty is not bought.
If you want to increase your chances of success with your promotions, work with people they listen to, such as influencers and other industry leaders. When selecting an influencer to represent your brand, make sure they have a huge following, a speciality that is similar to yours and that you can work with them for a long time. This strategy can help you expose your company to people in your field and highly likely turn followers or readers into prospective clients.
6. Be a Giver, not a Seller.
Finally, remember that your consumers, in most situations, are uninterested in the goods when it comes time to make your sales pitch. The experience is more important to millennials than the product itself. Millennials would rather spend their money on experiences than on tangible goods. That is why selling a way of life is so vital.
The most successful way to catch – and hold – millennial attention is to incorporate thrilling, unique experiences into the entire brand strategy. Branded parties and product previews convey that millennials have an advantage over their peers. Focus on the benefits instead of trying to sell the product, and you’ll notice considerably better results.
It’s significant to stay updated on the latest digital and social media trends. Discover how to connect with millennials, build a brand, and determine which devices and platforms your target demographic prefers. Because millennials have enormous purchasing power, authentic content that appeals to them and provides a meaningful message that drives brand loyalty is more likely to engage them.
Marketing strategy is fluid, and it must evolve with each generation. Engaging millennials necessitates a genuine, natural approach that speaks to their values. Please give them a reason to care, make an emotional connection with them, and meet them where they are. The reward is an active clientele passionate about your brand and will spread that passion to others. Millennials are more than just customers; they have the potential to be your brand’s most valuable marketing asset. Keep in mind that these are just a few of the resources available to assist you.
Rather than simply presenting information, tell a story that will engage your audience. Telling a confirmed account (customer experience, company founding, etc.) or leading your client through your product or service offering are also options. Remember that simply creating content for the sake of creating content is no longer enough; Millennial customers want to interact with brands through the material they provide. The desired connection facilitates the storytelling.
Because 2022 is only a few years away, you still have time to adapt your marketing approach to target the Millennial consumer better. These strategies will surely come in handy if you have problems reaching out to the 23-38-year-olds with your marketing message.
I am a master’s student at the University of New South Wales, Sydney and currently interning with Digitalplux, one of the best digital marketing agencies in Sydney . I like to follow current marketing trends and read books in my free time.