If you have an e-commerce business and are looking for ways to boost your sales, then you have come to the right place. Have a look at the following 6 tips that can help you do just that.
How to Increase Sales ecommerce Website?
People love free stuff! The more you give away your products and services for free, the more customers will perceive you and your brand as favorably prospective, which will result in more online sales. You can collaborate with other brands that are more popular and come up with free goodies. Look at your current offerings and see if you can give anything away for free.
If you are in the software business, it is easy to offer a free, no-obligation trial of your software. If you are in some other business, you can easily give away samples, two-for-one offers, trial memberships, and other reward-based incentives. Giving away stuff for free is not only a great way to improve people’s perception of your brand, but it is also a great way to introduce them to your products and tempt them into buying more.
2. Mobile Optimization
The number of online businesses that have poorly designed, poorly optimized mobile sites is enormous. Mobile search has eclipsed desktop search in volume, and if you do not want to leave sales on the table, it is vital that your site is optimized for all the mobile devices. Make it effortless for your mobile visitors to buy whatever you are selling.
This can involve an extensive overhaul of the checkout process or the design of an entirely separate mobile site. Amazon’s mobile website provides an excellent example of how mobile e-commerce should be done. Navigation and user experience come at the top of the list of the most crucial elements of a highly optimized, well-designed mobile experience.
A customer is more likely to abandon your site and go elsewhere if he or she finds it hard to navigate and buy products. Pages should load instantly, and navigation should be logical. Click here to learn more about different ways through which you can improve your customer experience. Pages should not ask for too much information, just the necessary data they need to make the sales.
You need to allow your visitors to come back to their carts later, even if they are on another device. Do not expect your mobile visitors to convert in a single session, because they won’t, but they will convert later if you make it easier for them to do so. Think about the ease of your mobile visitors and do everything you can to make it effortless for them to search and buy from you while they are on the go.
3. Sense Of Urgency
Be honest about what you do and what your brand is about, but there is no rule against creating a sense of urgency in order to persuade the potential customer to buy from you right now. Many consumers have a positive response to incentives that create a sense of urgency such as time-sensitive special offers or limited-edition products.
Although you can accomplish this through a number of diverse ways, some strategies are more effective than the others. For example, if you cannot make a limited-edition product to entice the prospects, you can offer a financial incentive to your customers who commit to a purchase at once, such as discounts or free shipping.
E-commerce shoppers usually do considerable research before they make a decision. Your job is to give your customers enough information and a reason to buy from you right now. For example, you can offer exclusive limited-time bundles, show the remaining stock left, include a gift with purchase during a limited time frame, or appeal to shipping deadlines.
When you give your customers a good reason to complete the transaction while they are on your website, your sales will automatically increase, and that is the primary purpose of conversion rate optimization.
4. Free Delivery
Shoppers love to place an order from home and get their merchandise delivered to the doorstep. Do you know what they love more? When their product is delivered to them free of cost! E-commerce allows people to find and purchase what they are looking for without needing to go outside, fight traffic, and then be disappointed when they cannot find what they were looking for. As much as consumers love to shop online, they do not expect to pay for shipping.
5. Fewer Choices
Offering more products is a terrific way to increase sales, but it may not be the case. A greater variety of choice can, in fact, lead to indecision on the part of the customer, which in turn may result in lost sales. If your website has a wide range of products, consider structuring your product pages in a way that offers your visitors very few choices. This will reduce the possibility of the visitor being overwhelmed by different products. Either way that the more choices you will provide, the more likely the customer is to bounce and go to some other site.
6. Social Proof
Online shoppers are always interested in finding out more about the brand and its authenticity. Convince your customers that ordering from you is a smart thing to do. An amazing way to achieve this is by letting your happy customers shout your praises. Customers will more likely believe it when some other customer tells about their wonderful experience instead of you bragging about your services. All the sales pages on your e-commerce website should include social proof. Just because you are scared of bad reviews does not mean that you should not allow customers to comment. Not having customer’s comments at all is a lot more suspicious than risking a few complaints.
Smart companies turn their problems into solutions. When someone complains about something, they take care of the problem in plain sight of other shoppers. Never try to hide your mistakes and focus on fixing them.
Give your business your best and try to implement all these measures to enhance your sales, and you will definitely see the positive results.
Melissa Stanley is a veteran tech writer and editor who has worked in several eCommerce companies so far. She has been covering technology online for over five years. She regularly posts at PCGT – PunchOut Catalogs.