Digital Marketing

Getting a lot of traffic on your website feels great right??  But if that traffic is not converted into conversion, than you need to optimize your conversion rate. Incase you’re new to this “Conversion Rate”, Your site’s conversion rate is the number of times a user shops something from your

The world of social media keeps on evolving and therefore digital marketers need to keep an eye on the latest social media trends. What you used for social media marketing 1 year back will become 50% less useful in the current scenario and therefore, morphing your marketing strategies with the

Running any business can be tough especially when you’re working with hundreds if not thousands of customers. E-commerce businesses can be even more challenging due to the number of customers and customer service issues that could come up. One of the most important aspects of an e-commerce business is to

Nowadays, the internet is the biggest platform where anyone can start making money by creating an online business. Internet and a computer are the biggest equalizers right now. The best thing is it neither requires to have a relevant technical experience like building websites or programming knowledge nor does require

For the past years, content marketing is one of the most prominent digital marketing strategies. Almost every entrepreneur is doing it, and everyone who has done a solid marketing strategy has the results to prove that it works. According to the Content Marketing Institute, as much as 62 percent of

Most business owners do everything they can to ensure that potential customers are learning about their business. Some business will spend thousands of dollars on expensive advertising schemes or tactics that end up providing a low return on their investment. Even if the advertising campaign works, not every business has

There is an ocean of content out there. And much of it relates to marketing products and services. Every major enterprise has a huge digital presence – ads everywhere, social media platforms, amazing websites, not to mention their offline marketing. What small business, with a tiny marketing budget, can compete