For the past years, content marketing is one of the most prominent digital marketing strategies. Almost every entrepreneur is doing it, and everyone who has done a solid marketing strategy has the results to prove that it works.
According to the Content Marketing Institute, as much as 62 percent of B2B marketers have more success this year than last year. This isn’t surprising at all especially if the business has a proper content marketing strategy.
To help you, we have compiled the top tips when it comes to content marketing.
Let’s dive in.
Don’t forget your offline marketing
Sometimes, you’ll think that content marketing is mainly online, but that’s not true. You still have to make some offline efforts to raise awareness regarding your brand. It is an essential part of your localized content marketing strategy.
Integrate your online marketing with your offline activities via newspapers or radios. Hand in hand, this will create a significant impact on your strategy.
Aside from these, social media is a powerful tool that you can use to share your products. You can tap both big and small influencers to share your product. A simple unboxing video can go a long way.
When trusted third parties use your product or content, you reach audiences who might have never heard of your brand before.
For best results, try to spread your content and tap a lot of channels through a blogger outreach quality process.
Do media outreach
One of the most overlooked factor when it comes to a successful content marketing approach is media outreach. You can get earned media via guest blogs or simple appearances on media outlets.
Guest posts are one of the best ways to have earned media. However, it’s not as easy at it looks.
Understand demographics and your audience
One thing that your business will thank you for in the future is Google Analytics. This will help provide you with data analytics that is pretty much important when it comes to quantifying and measuring success.
It will also provide you with data about your audience and help you learn more about your target audience. If you are running ads, these will be useful.
You can’t run a whole business by yourself. Well, technically, you can, but you’ll have a hard time with such a limited amount of time in a day. What you can do is hire professional photographers, videographers, editors, copywriters or designers to help you build the company you dream of.
A lot of these professionals are freelancers. By outsourcing work, you give yourself time to focus on what’s important. You can’t do everything on your own as an entrepreneur. Delegating tasks to others is an essential part of the success of your business.
If you don’t have enough time to make your content, contact freelancers from sites like Upwork.
If you need help in getting your teams to collaborate, Trello is a great choice.
Submit to medium
Guest blogging may sound easy, but the truth is, it isn’t. It’s way harder than it looks and sounds. And sometimes, you might need to hire some agency to navigate it.
If you want to do it yourself, Medium is one of the best places to start. It’s easy to sign up, and in just a few minutes, you can share and post. If you have great content, you will be easily featured on the website – which in turn will provide you with more traffic.
For a newly created blog, Medium is a great place to start. It’s just a simple copy paste.
Study your niche and industry
If you want to be the best or seen as an expert in your niche, it pays to learn and understand the industry that you are in. One of the main reasons to do this is to help you stay updated and ahead of the trends in the industry as well as remain relevant. You have to provide fresh content to help boost your rankings.
In doing this, you will have content that has great potential in going viral. Keep up with your industry, and you can easily create compelling content that will resonate with your target audience. This is one of the main elements of having a successful business.
Event marketing is one of the best ways to promote your brand offline. It provides you with a scheduled opportunity to connect with your customers. A B2C event marketing is a great content marketing strategy.
After a branded event, around 74% of consumers have a more likely possibility of purchasing from a brand according to EM/Mosaic EventTrack 2016.
So what are you waiting for? Start hosting a branded event today! Having a live event will be a huge win when it comes to boosting your sales and doing great content marketing.
Create quality content
No matter what, high-quality content drives traffic and great ROIs. A simple e-commerce site is not very easy to make. You have to know to create a copy that will convert visitors into possible customers.
To drive traffic to your website, you have to create more content. It is shown that 93% of content marketers focus on social media while 81% use blogs according to the Content Marketing Institute.
Collaborate or partner with other brands
Sometimes, the best thing that you can do for your business is to reach out to other brands for partnerships. This will surely increase the reach of your brand. Find brands that you can do cross promotions with. Make sure you can create content that will appeal to both of your audiences. This way, it will be a win-win situation.
And that’s about it when it comes to content marketing. You will have a rough start, but you can be sure that your efforts will be repaid. And with all the contents you see online, these are all products of creative individuals who team up to put out the best.
What are your content marketing projects? Let us know in the comments below.