In this modern day we live in, buying an item is made easy due to a lot of online stores. If you are one of these store owners, there are a lot of things to consider in making your online shop as successful as you can. For example, conversion rates are very important in the ecommerce business.
If you do not know what conversion rate is, according to the Nielsen Norman Group, it is basically the number of users that buy something from your site when it comes to ecommerce. To increase the conversion rate of your ecommerce shop, you need to focus on the look of your page along with the overall experience of every user that will use your site. This process is more commonly known as ‘ecommerce conversion rate optimization’.
Before deciding to invest your money in things like advertising, campaigns or social media ads, the more important thing is that you get your ready for anything. Be sure that your page would be able to turn those just browsing into buyers within seconds. Here are 10 ecommerce conversion rate optimization tips for 2018 to help you to do just that.
1) Focus on your homepage
Your homepage is the front of your store. This means that if you really want to optimize your ecommerce conversion rate, then you should focus on it. You can do this by testing it yourself. Pretend to be the customer for a moment and try to take a good look at your homepage. If you can tell what your site sells in a few seconds and you would trust the site with your money, then you pass the customer test. Otherwise, you should try to re-do the page. Work on homepage that has a better web design trends to focus on the products you are trying to sell because according to eMarketing Solutions, your homepage is more than just the front of your store. This way, your site would look more professional and more trustworthy.
2) Open communication lines for customers
As there are shoppers who would love to know more about your products or the brands you are selling, it is very important to have your communication lines open for your customers. You can also get some feedback this way so that you would know what parts of your site needs improving. What you can do is to have a live chat ready so that anyone with issues on your site can easily solve their problems through it. You can also opt to go for the social media channels in which you can easily tap on your followers. The point is that you have to make sure that your visitors and customers would be able to reach you.
3) Make your products seem more lucrative
Another thing that can help you to optimize your page would be to make your product pages more lucrative. High quality photos would help greatly when it comes down to it along with detailed product descriptions that would totally sell your products and make your customers want to click the add to cart button on your product pages. Having different colors may also help as long as you make sure that they can easily see how the item would look like in those colors. You can even put some live video of the item, so they can get a better glimpse of your product. Making sure that your inventory is sync with your page would also be good.
4) Stress the important points
You will notice that successful sites have the important points all stressed out. This includes great features such as free shipping or having easy returns. As a customer, this would help address problems regarding objections even before any purchase is made. Try to make sure to be clear about the pricing of the items and the shipping costs. Showing them beforehand how much shipping to their place would be is a great way to keep their trust on you. If you try to put on the shoes of your client, knowing how much you will be charged would be great and would increase your chances of coming back to that specific store, right? Always think of your customers so that they would keep on buying from you.
5) Put in trust marks
Making your site look trustworthy and credible is also very important. One of the best ways to improve your trust rating would be to borrow trust marks from trusted companiesthat are sure to boost it up. Associate yourself with groups and brands so that your sales may increase You can try selling their products on your site along with the brands that you carry just so you can add some credibility to your site. It would not hurt anyone, and you still get a revenue in the case that a customer buys an item that is from that big brand.
6) Focus on your About Us page
What can set you apart from all the other sites, and there are actually millions, if not billions of sites are out there, is your About Us page. This is the part where you tell the world your story, why you started selling the products that you are selling and what your missions and visions are. You can tell them how you started up, what inspired you to sell products on this industry and a whole lot more. Making this page work would be a great step for you and it will be worth all the effort you will put into it. After all, clients love sites that have a goal and people just love a great story.
7) Promos Upfront
To attract new customers and optimize your ecommerce store, what you need is to put all those special promos you have upfront. Make them feel that they are going to save a lot of money if they decide to put their trust on you. People eats up sales in a minute, so make sure to put in a deadline on your sale so they would try to buy the items on sale as soon as they can. Making seasonal promos is a good idea to try out when it comes to this. The homepage can be a good choice to put these type of promos, but you can put it all over your site as well, as long as it can be easily seen. Examples of these promos would be your discounts and sales among other things.
8) Reconvert your customers
When you have got some conversions, you may think that finding new sales would be great but that is not really the case. What you need to do would be to try and reconvert your customers from before. Reconverting your old customers would have a higher rate of revenue as opposed on trying to go for new sales from new customers. Try focusing on the buyers that spend a lot of cash on their first buy from your site, they might be easier to convert.
9) Do not upsell
Increasing your ecommerce conversion rate is not an easy task but if you want to do that, try not to upsell. See, upselling is basically trying to offer some complimentary product to the items that your customer has in their cart. The problem is that they may get distracted among other things as one product leads to the other and in the end, they may not be able to buy anything as they get lost in the whole mountain of products you try to upsell to them. When you are just starting out, just focus on getting sales and return customers instead of upselling.
10) Get their email
Make it a requirement to get the email address of the people who are going to buy to you. Or else make them create their account on your site so that you can get their email. As it so happens, one customer can be in the middle of buying something from your site when suddenly her phone rings. Now, right after that, she suddenly remembered tons of things she has yet to do until she finally forgets all about your shop. Now, with her email address, you can send her a mail that reminds her about the items that she has left in her cart, so you can entice her back on buying products on your site.
Increasing your conversion rate is not an easy task nor is it something that you can improve by just one day or one night. It takes a lot of time invested in planning, analyzing, testing out the plans, implementing the plans and getting feedbacks that would make it work. But you can be assured that it is one of the best things that you can do in order to improve your own brand.
Remember that one of these tips may or may not work for you. After all, what works for Home Depot may not work for Target. You just have to try out other optimization tips until you find the right one for you, the one that will work best for your site. Aim for a conversion rate of two percent. Once you reach that threshold, you can aim for a higher percentage until you reach your real goal. Good luck on your ecommerce site and do not forget to enjoy your journey!
Chris Mcdonald has been the lead news writer at complete connection. His passion for helping people in all aspects of online marketing flows through in the expert industry coverage he provides. Chris is also an author of tech blog Area19delegate. He likes spending his time with family, studying martial arts and plucking fat bass guitar strings.