How to Choose the Right Social Media Platforms for Your Business?

Social Media Platforms

Hey there! Did you hear the one about the social media marketer who used every platform under the sun and ended up with a Twitter account that hadn’t seen a new follower since 2014? Neither have we, because it’s not a joke – it’s a cautionary tale! The bitter truth that businesses must accept is – “Not every social media platform has your targeted audience and thus working on maintaining social media presence on all these presences is FOOLISHNESS”.

But how do you figure out which social media platforms are worth your time, attention and effort?

According to a survey conducted by the Pew Research Center, 69% of U.S. adults use at least one social media site, and the majority of users are between the ages of 18 and 49. This clearly indicates that – ‘If you’re not focusing on SMO as you’re doing for SEO, you can miss out on approximately 60% of your targeted audience. Because social media is the first online platform through which people come to know about your products and services. If and only if, your social media has the power to tempt your targeted audience, only then, they’ll make an effort to gain more information about your brand from search engine results.

Consider Your Business Goals

First and foremost, it’s indispensable to take business goals into account.

  • You need to have clear answers for these questions:
  • Are you trying to work on brand recognition goals?
  • Do you want to drive organic traffic to your website?
  • Do you want to sell products directly through social media?

Different platforms have different strengths when it comes to achieving these goals, so it’s important to choose wisely.

The Top Social Media Platforms for Businesses



Facebook is a great platform for building a community around your brand and engaging with customers through comments and private messaging. However, if you’re trying to reach a younger demographic, you might want to consider Instagram or Snapchat instead.



If your business is particularly news-heavy or you want to gain recognition  as a thought leader in your niche-industry, Twitter can be a valuable tool.



If you’re trying to reach decision-makers, LinkedIn is a must-have.



If you have the resources to create high-quality video content, YouTube can be a great way to showcase your products or services and build a loyal following.

TikTok: To Use or Not to Use?


But what about TikTok, you might ask? While it might seem like the hottest new thing in social media, it’s important to consider whether it’s a good fit for your business. TikTok is heavily focused on entertainment, so if your business doesn’t lend itself to fun, engaging videos, it might not be worth the effort.

Real-Life Example: Kinex Media

Now, let’s talk about a real-life example of a company that successfully navigated the world of social media: Kinex Media. Kinex Media is a full-service digital agency that specializes in web design, e-commerce development, and digital marketing. They recognized early on that social media would be a key component of their marketing strategy, and they’ve been using it effectively ever since.

One platform that has been particularly successful for Kinex Media is LinkedIn. By sharing thought leadership articles and engaging with their audience in the comments, they’ve been able to establish themselves as experts in their field and attract high-quality leads. They’ve also used Instagram to showcase their work and build a visual portfolio that appeals to potential clients.

Consider Your Target Audience

But here’s a riddle for you: What do you call a social media strategy that doesn’t take into account the needs of its target audience? A waste of time! It’s crucial to consider who your target audience is when choosing social media platforms. If your audience is primarily teenagers and young adults, you might want to focus on platforms like Instagram and TikTok. On the other hand, if your audience is primarily professionals, LinkedIn might be the way to go.

Another factor to consider is the type of content that your audience is looking for. Are they interested in educational content? Entertainment? Humorous content? Depending on their preferences, you might want to focus on platforms that cater to those types of content.


It’s important to remember that social media is not a one-size-fits-all solution. What works for one business might not work for another. It’s important to experiment with different platforms and strategies to find what works best for your business.

Joke Time:

Why did the social media marketer get off Facebook?
Because they couldn’t handle the pressure of all the likes!

Real-Life Example: Blendtec

One company that used social media to great effect is Blendtec. Blendtec is a company that sells high-end blenders, and they used YouTube to showcase the power of their blenders by creating a series of “Will It Blend?” videos. These videos showed the blenders blending everything from iPhones to golf balls, and they quickly went viral. The videos not only helped to increase brand awareness, but they also drove sales of the blenders.

How to Create a Winning Social Media Strategy for Different Industries?

Are you looking to up your social media game for your business in different industries? Well, you’ve come to the right place! Let’s dive into how you can create a stellar social media strategy for Hotels, Restaurants, Healthcare, Law, Education, and Technology industries that will help you stand out in the digital world and improve your SEO Toronto.

Hotels: Using social media to increase bookings and revenue

As they say, the early bird gets the worm, but in this case, the early bird gets the hotel room! When it comes to Hotels, social media can play a huge role in increasing bookings and revenue. One example of a successful social media strategy for hotels is the Fairmont Royal York Hotel in Toronto. They use Instagram to showcase their elegant interior design, delicious cuisine, and exceptional service. They also offer exclusive promotions and giveaways to their followers to increase engagement and loyalty.

Restaurants: The power of visuals in social media marketing

When it comes to Restaurants, it’s all about the visuals! The more appetizing your food looks on social media, the more likely people are to come in and try it out. An example of a restaurant with a successful social media strategy is Gusto 101 in Toronto. They use Instagram to showcase their mouth-watering Italian cuisine and unique ambiance. They also feature their staff and behind-the-scenes moments, giving followers an inside look into the restaurant.

Healthcare: Building trust and credibility with patients

Healthcare can be a sensitive industry, but social media can help build trust and credibility with patients. One example of a successful social media strategy in the healthcare industry is the Toronto Western Hospital. They use Twitter to share health tips, patient stories, and updates on medical research. This not only helps build trust with patients, but it also positions the hospital as a thought leader in the healthcare industry.

Law: Establishing expertise and connecting with potential clients

Law is another industry where trust is key. Social media can help law firms establish themselves as experts in their field and connect with potential clients. An example of a successful social media strategy for a law firm is McLeish Orlando in Toronto. They use Twitter and LinkedIn to share legal news and insights, highlight their successes, and showcase their community involvement.

Education: Standing out in a competitive industry

Education is a competitive industry, and social media can help schools stand out to potential students and parents. An example of a successful social media strategy for education is the University of Toronto. They use Instagram to showcase student life, academic programs, and campus events. They also use Twitter to share important updates and engage with current and prospective students.

Technology: Building brand awareness and staying up to date

Finally, in the world of Technology, social media is crucial for building brand awareness and staying up to date with industry trends. An example of a successful social media strategy in the technology industry is Shopify in Toronto. They use Twitter to share updates on their platform, feature success stories from their users, and engage with their community of entrepreneurs.

Remember, your social media strategy should be tailored to your specific industry and goals. By creating engaging content, building trust with your audience, and staying up to date with the latest trends and best practices, you’ll be on your way to social media success and improving your SEO Toronto in no time!

And always remember, why did the social media marketer break up with their girlfriend? They didn’t get enough likes!

Cracking the Code: Secret Tips and Tricks to Drive Massive Traffic and Conversions on Social Media (No Joke!)

Social media is a serious business, but that doesn’t mean we can’t have a little fun while discussing it. So, what’s the secret to success on social media? Well, there’s no one-size-fits-all answer, but there are some tips and tricks that can help boost your social media campaigns and drive massive traffic and conversions.

And don’t worry, we won’t leave you hanging with a riddle like, “What do you call a social media marketer who doesn’t tweet?”

Answer: Unemployed!

Get Creative with Stickers and Filters!

Learn how to use Instagram story stickers and filters to make your content stand out and attract more views. For example, use the “Question” sticker to encourage followers to ask you questions and increase engagement.

Organize a Quiz to Maximize Participation!

Create a fun and interactive way to engage your audience by organizing a quiz or trivia game. For example, a fashion brand can host a quiz about fashion history or fashion icons to increase engagement and brand awareness.

Giveaways that Give Back!

Everyone loves a good giveaway, but how do you make it effective in driving conversions and attracting new followers? One way is to align the giveaway with a cause or charity that resonates with your audience. For example, a sustainable beauty brand can donate a portion of their proceeds to an environmental organization and host a giveaway for followers who donate to the same organization.

The Power of Video Content

Video content is a powerful tool for social media, and it can be used in a variety of ways to increase engagement and conversions. For example, a fitness influencer can create short workout videos to showcase their routines and encourage followers to sign up for their online coaching services.

Influencer Marketing Done Right

Collaborating with influencers can be a great way to increase brand awareness and attract new followers. However, it’s important to choose the right influencers who align with your brand values and message. For example, a healthy food brand can collaborate with a fitness influencer to promote their products in a way that resonates with their target audience.

Utilize User-Generated Content (UGC)

UGC is an effective way to promote your brand, as people trust recommendations from their peers. Example: Encourage your followers to share photos of them using your products and repost them to your social media channels.

Leverage hashtags

Using relevant hashtags can help increase visibility and engagement on your social media posts. Example: If you’re a restaurant, use hashtags like #foodie, #yum, or #foodporn to reach food enthusiasts.

Host live events

Live events on social media can increase engagement and create a sense of community. Example: Host a live Q&A or panel discussion with industry experts in your niche.

Optimize posting times

Posting at optimal times can increase engagement and reach. Example: Use social media analytics to determine when your followers are most active and schedule your posts accordingly.

These social media superpowers are just a few examples of how you can create content that is both engaging and effective in driving traffic and conversions. By experimenting with different strategies and staying up to date with the latest trends, you’ll be able to unleash your own social media superpowers and achieve social media success!


Choosing the right social media platforms for your business requires careful consideration of your business goals, target audience, and the strengths of each platform. It’s important to experiment with different platforms and strategies to find what works best for your business. Remember, social media is an ever-evolving landscape, so it’s important to stay up-to-date with the latest trends and best practices to ensure your success.

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