Are you facing a hard time writing a blog?
Well, I don’t blame you.
It happens to every blogger whether they are new to this field or not.
Writing a blog is difficult but if you conduct proper research it will not be a hard nut to crack.
Our mind is full of great ideas. We just have to sort out ideas that can be used as great blog topics. Writing about great blog topics will help you get more traffic.
Now the question arises, “how to get creative blog post ideas?”
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HOW TO GET CREATIVE BLOG POST IDEAS
As we know that the human mind is full of creativity but constructing a blog post idea from out of this creative mind to increase traffic is a very difficult task.
Don’t you worry about it? I will tell you how you can come up with great blog topic ideas that will rank organically and will increase your viewers.
You can use various softwares and techniques to generate a good topic to attract viewers.
Here I am going to enlist some ways to research blog topics:
- Keyword Research
- Related Searches
- Google Autocomplete
- Headline Generator
- Answer the public
- Analyzing competitors’ Research
Now let’s discuss these in detail or you can hire Incrementors digital marketing agency
1. Keyword Research
Keyword Research is a research method used by content writers and SEO specialists.
It helps you come up with search terms that users enter into search engines when looking for information about various topics.
The primary objective of conducting keyword research is to get a large number of variations that are relevant to your input keyword.
You can use these keywords in your blog posts to increase your search traffic.
We can use various Keyword Research Tools to enhance blog topics and their keyword variations.
The Tools are:
- Google Ads
Let’s discuss these tools here
Ahrefs is a popular and free SEO software that facilitates its users with an adaptive user interface.
There are many services provided by Ahrefs such as competitive analysis,
Backlink analysis, URL ranking, keyword research, site audits, etc.
So basically Ahrefs is a tool that is used by users to get higher google rankings.
People use Ahrefs for many reasons
- They use Ahrefs to search topics that are performing well.
- People use it to analyze a site’s backlink.
- People do SEO for their websites.
- They use Ahrefs to do keyword research.
There are various terms and metrics used by Ahrefs that you will come across if you use Ahrefs for more than half a minute. For example URL rating (UR), Domain Rating (DR), Referring Domains, Traffic Potential, Keyword Difficulty, etc
Ubersuggest is the second tool in our list which is used for keyword research. It is also a free SEO tool. It is a tool that pushes Google Suggest terms.
It consists of various features like:
- It provides you with many variations of the input keyword.
- It will find you long-tail versions of your short input keyword.
- It provides key data in each keyword which includes average CPC, PPC competition, SEO competition, etc
- It gives you high-level overview statistics.
- It can be used to generate different types of keywords, such as related keywords, questions that people ask, comparisons, etc
Ubersuggest helps you by providing you with an SEO Difficulty score. But it is 100% based on backlinks.
So we can consider it as a rough estimation.
Keyword research is not an overwhelming task. One of the best tools which can be used to perform keyword research is Google Ads.
It is helpful in many ways:
- It helps you find keywords that you need to target in your blog.
- It can be a starting point for keywords related to business.
- It will find you new keywords.
- It will help you find volume and forecasts.
Google Keyword Planner can be used for various purposes like SEO services, PPC, etc.
This tool can be used as a starting point for your keyword research.
But don’t fully depend on it as it is not that accurate.
SEMrush is a tool that is used for keyword research, competitive analysis, and Google Ad campaign optimization.
It has many features like:
- It helps you with organic research.
- It helps you to analyze traffic.
- SEMrush is used for SEO campaigns.
- It is a good tool for PPC.
So start using SEMrush to do your keyword research.
Google Search Console is another name for Webmaster.
It is a tool that is used to monitor how their site is interacting with Google.
It provides you with details like mobile optimization problems, crawl errors, security concerns and tells us about the health of our website.
It has various features like:
- It performs URL inspection.
- It watches over the health of your website.
- It keeps track of your links.
- It watches over our errors
Once you understand how to use it, you can use it for optimizing your website and you can ultimately boost your traffic.
So these are some of the important tools used for doing keyword research. With the help of these tools, you can easily search for valuable blog post ideas or creative blog topics.
2. Related Searches
Related searches appear automatically according to the Google algorithm to regulate terms related to your searches.
When you run a search on Google, you will see a ‘related search’ column at the bottom of the page.
This intends to help the searchers to see further in the topic that they are searching for.
It is very helpful in constructing blog post ideas that are relevant and valuable to the customers.
Related research also helps when you are comparing different search results such as restaurants, locations, timings, etc.
You can use this feature for finding popular blog topics or the alternative blog things that the customer is searching for.
Here is an example for you to easily understand my point:
3. Google Autocomplete
Google Autocomplete is a popular thing that we all use while searching for something on the internet.
People may ask Why Google introduced autocomplete?
Let me answer this question.
Autocomplete is a feature that helps a person to complete the search sentence faster by suggesting different variations of sentences that others mostly search for.
According to Google, it lowers typing by 25%
Autocomplete is helping a user to save time by predicting the search query that is there in their mind.
Google Autocomplete for Creative Blog Ideas
People usually conduct a google search either for finding some information about something or for getting answers to their questions.
Writing a blog that comes up in the search engine and answers their questions will increase traffic on your blog.
And for the blog to show up in the search engine, you must write catchy blog topics.
Now the question is how to write a headline that will help you rank on the search engine?
The most important thing you should keep in mind is that you should insert important keywords in your headings because that helps Google to understand what your content is all about, and then sort its ranking accordingly in their algorithm.
You can use Google Autocomplete to look for keyword phrases which are questions that are mostly asked by the public. These are also called long-tailed keywords.
These are useful as long-tailed keywords have less competition compared to short phrases.
You can also use short phrases to see what trending topics are going on to know your competition.
For example, if I type ‘unique blog t’ into the search bar, it is showing something like this:
As you can see in the image, Google is predicting what I will write next.
It is also helping me see what customers are mostly searching for. From this, I can also get some blog topic ideas.
If you continue typing, its predictions will be adjusted according to the sentence you are typing. Something like this will come:
4. Headline Generator
Are you facing problems in writing a catchy headline for your blog?
Don’t worry I’ll help readers to fix this problem.
We all know that poorly optimized headlines are the reason why your blog is not ranking or gaining traffic.
Blog headlines play an important role in increasing clicks on your website from SERPs and social media platforms.
“How will we come up with a nice headline?” some may wonder.
A solution to this problem is that you can use one of the headline generator tools to easily get a good title.
- Content row
- The HOTH
Let us discuss these tools in brief.
Hubspot is one of the best headline generator tools. It helps in coming up with innovative headlines and creative blog post ideas.
You just have to insert a noun as the basic focus for your content and Hubspot will come up with five headline ideas for free.
This headline generator tool allows you access to generate catchy headlines, endless article suggestions, and attention-grabbing blog topics.
You just have to insert your targeted keyword, it will automatically generate a headline that matches your keyword.
- Content row
It is a simple headline generator tool that comes up with headline ideas for blogs, videos, etc.
You just have to enter the main topic which is there in your mind and the Content row will start its work. Here you can also analyze existing headlines.
- The HOTH
The HOTH is a free headline generator tool that allows a person to create headlines by just pressing a button to help you drive more clicks to your blog.
You can even customize your headline that best fits your niche and your blog content.
So these are some of the important headline generator tools used for getting a good headline. With the help of these tools, you can easily search for valuable blog post ideas or creative blog topics.
5. Answer The Public
‘Answer The Public’ is really an amazing tool, which can be used by anyone as it has a free version.
All you have to do is to enter the targeted keyword into the search engine bar and then this tool will generate a huge number of topics you can write about.
Now let us see how Answer the Public can help us find good blog topic ideas.
For example, if we search for ‘blog post ideas’ in this tool, something like this will show up:
As you can see, Answer The Public is a tool that considers all questions related to my inserted keyword.
It includes questions containing the four Ws: What, When, Where, and Why. It also includes how, can, are, which, and will.
‘Answer the public’ is not the only tool that can be used to find good blog topics, but it is a great starting point to get all the questions and answers asked by users related to the inserted keywords.
So by using this feature, you can get featured in Google’s Position Zero, and it also helps you in creating attention-grabbing headlines.
6. Analyzing Competitors’ Research
You need to analyze their works properly as it helps you make a more authentic marketing strategy.
Conduct proper research and read their posts to get a better knowledge of how they are working.
You should keep one thing clear in your mind you should never copy anyone’s post as google is against this and your posts will be deleted immediately.
Analyzing competitors’ posts is just for getting inspiration.
So, if you find something interesting that you can also add to your site, make sure you write it in your own words instead of copying it from others’ websites.
There are various tools that can help you in this analysis like Quick Search, Wappalyser, BuiltWith, etc.
Now, let’s discuss how competitors’ analysis helps in getting good blog topics or creative blog post ideas.
Competitors’ Analysis For Writing Blogs
Like in business, conducting a competitors’ analysis is also important while writing a blog. It is to get a deeper knowledge of who your competitors are and how they are getting more traffic.
You should keep many things in mind while you are conducting a competitors’ analysis. For example:
- What type of content they are posting
- What strategies they are using to rank their blogs
- Find what points they are lacking in their posts
- Conduct a quality check by comparing them with other competitors
So if you take those things into account, you can find a great blog topic and also valuable content.
I hope you have now understood why competitors’ analysis is important and how it helps in finding good blog topics and innovative content. You can also contact Incrementors to understand more about competitors’ analysis.
I have provided you with various methods which can be used to find innovative blog topic ideas. It can also help you write ingenious content for your blog.
All of these methods are free and applicable in conducting proper research.
I hope it will help achieve your goals and uplift your website.
Shiv Gupta is the Founder and Head of Growth at Incrementors. Incrementors is an Award-Winning Digital Marketing Agency that helps clients to grow their business online by generating more traffic, leads, and sales. Incrementors specializes in providing customized, tailored online marketing solutions highly specific to the needs of the clients.