As bloggers and online marketers, we all know how important a good content strategy is. Many essential aspects go into creating great digital marketing strategies, and guest blogging is one of them. Creating and posting content on other websites allow you to boost your rankings and recognition in the market.
Being one of the most powerful and in-demand marketing strategies, Guest blogging can help you find new opportunities by developing professional connections. Perhaps the biggest reason digital agencies like Cydomedia opt for active guest blogging is that they help boost your brand value and give your website authoritative links – which is essential for every business to have an online presence.
It is safe to say that guest blogging is one of the best digital marketing strategies that one could invest in to win their targeted audience’s trust. While the sphere of online marketing is buzzing with prospects of guest blogging, this article will discuss how beneficial guest blogging is for your content marketing strategy. But first, let us briefly talk about what guest blogging is.
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What Is Guest Blogging
You can tell this with the name that guest blogging or guest posting refers to creating blogposts that are meant to be published on third-party websites. Typically, guest blogging is done for websites that belong in the same industry as yours.
We can think of it like this; a third-party website owner who doesn’t personally know you would allow you to publish guest blogs on his website because you’ll provide information and insights related to that industry as an expert.
Technically, this is the entire idea around guest blogging, building up your brand’s credibility and authority by presenting yourself as an industry expert.
Is guest-blogging worth it?
In a nutshell, yes. Usually, the websites that allow guest blogging have a huge audience. By offering timely and valuable information, you can tap into the readers who visit these websites and redirect them to your own company or brand’s website. This will raise brand awareness and organic traffic on your website, ultimately resulting in more customers and sales.
Benefits Of Guest Blogging
Guest blogging is an opportunity to introduce yourself and your brand to a newer audience and develop friendly relationships with other industry experts.
You can avail of some potential benefits by guest blogging to improve your content marketing strategy and SEO.
Would you trust someone you’ve never heard about? This is the same with your targeted audience. They’re more likely to trust your brand once they’ve seen your published content on websites they usually follow. For example, you’re trying to sell property online. More people will trust you if they see your content published on websites like the Realtor and Houzz.
Establishing authority for your brand through content is never an easy task, especially when you’re trying to do it online. Guest blogging will help your audience feel more confident about your expertise in the field. They’ll approach you without hesitation because they’ll know that you’re the authority in your field.
However, you must make sure that the content you’re offering to your audience is high-quality and supports your claims with facts and figures.
Guest Blogging Is Great For Getting Backlinks
Running a website is no easy job. It is a matter of investing lots of resources and time, and if your website doesn’t have any visitors, what’s the use of it? To make your website earn the revenue you deserve, it first has to appear in your target audience’s search results.
How is that linked with guest blogging? One of the most important aspects that search engines like Google consider to rank a website is the number of backlinks pointing towards it. The number of these backlinks usually plays a significant role in determining where your website appears in the SERP (Search Engine Results Page).
When you practice guest blogging, you can get high-quality backlinks that improve your rankings in the search engine and bring more traffic to your company’s website.
Guest Blogging Will Increase Organic Traffic
One of the most important reasons people conduct SEO is bringing in organic traffic to their website. You can boost its performance by practicing guest blogging. How? Well, when you get a high-quality guest blogpost published on a website, you receive backlinks. Your performance on the SERPs improves with each high-quality backlink you receive, helping grow your website’s organic traffic.
It is also worth noting that search engines like Google and Bing start thinking of you as a valuable source providing substantial information to the users once you’ve received enough backlinks on your guest posts. They start ranking your website up in the search results, resulting in a stream of organic traffic for your website.
Improves Brand Visibility
Perhaps the biggest reason why people opt for guest blogging is improved brand visibility. When you write guest blogposts on third-party websites, People who previously didn’t know you get to know about your brand from a credible source. You can make a great impact with your guest blogging if you’re providing high-quality and timely information to the audience.
Guest Blogging Will Expand Your Network
Networking is an important factor for any business to become successful. When we talk about online businesses, guest blogging does the network expansion for you. In simpler words, you can say that guest blogging makes your brand or company recognizable in the industry. How is that so?
When you practice guest blogging, it’s not just your and their audience reading it, but also the other people in the industry will start knowing about you. Your network will expand, increasing chances of collaborations and partnerships, which can further enhance your profits.
Guest Blogging Will Improve Your Brand’s Reputation
Apart from the SEO benefits, guest blogging is significantly helpful in improving your brand’s reputation, and one of the biggest factors establishing brand trustworthiness is the custom content. When your audience sees your name attached to the content published on a highly authoritative website, they’ll start looking towards you as a credible and well-reputed brand.
This is especially helpful in increasing your customer base as a brand. However, you must make sure that the content you’re publishing is high-quality to enhance your reputation.
Boosting Social Media Shares
If you’re contributing premium quality content for guest blogging, don’t just expect other websites to share it. Even the readers online will share your blogposts and their links over their social media feed.As of 2020, there are nearly 3.80 active social media users; therefore, getting your blogs shared on social media can do wonders for you when we talk about raising brand awareness and increasing traffic.
Technically, the people sharing your blogposts online are acting as free referrals for your brand. The traffic on your website increases every time someone mentions your name over social media.
Guest Blogging Will Expand Your Subscriber List
The organic traffic on your website increases alongside the number of subscribers. Increasing your subscriber list is quite an important aspect for increasing your Click-through rates and boosting revenue.
To make your audience subscribe to your content, you have to provide them with world-class content in your guest blogpost. However, one thing to keep in mind is that you should consistently post high quality content with valuable information to keep them engaged once a user subscribes to your content.
Improves Your Image As An Influencer
Today, people are more likely to trust influencers than advertisements. You can also establish and enhance your position as an online influencer after you’ve contributed enough high-quality and engaging guest blogposts. This is because, with guest blogging, you’re connected with readers on third-party websites.
Once you’ve established yourself as an online influencer and an expert in your field, other business shall reach you out to get their products featured in your content. This will further improve your position as an influencer and open up another stream of revenue as well.
These were some benefits of guest blogging that you can avail of to improve your content marketing strategy.
Now, this brings us to another main question; what do we mean by high-quality guest blogging? Here’s the answer to that.
What Is High-Quality Guest Blogging?
A high-quality guest blogging is technically is what provides value to the audience by educating them. There’s no harm in featuring your brand in your guest blog post, but the primary goal should be to educate your audience.
Therefore, when creating content for your guest blogposts, you should present yourself as an authority figure in your industry, not just the brand. Build relationships with other industry experts and introduce yourself to the audience and educate them.
Some Tips To Enhance Results of Guest Blogging
- Provide a concise and clear author bio along with the content.
- Promote your blogposts on social media platforms.
- Try to add a CTA (Call To Action) in each post.
- Follow-ups from the guest posting site on how much traffic your blog generates.
- Include one high-quality link to your previous blogs relevant to the post.
Leverage these tips mentioned above to enhance the overall results and avail of all the benefits that guest blogging offers.
Alexa James is an Content and Inbound Marketing Specialist, Currently working for an online firm CydoMedia which provides web development services. He specializes in search engine marketing and online reputation management, having managed online marketing campaigns for clients from large enterprises to small businesses.