Guest posts are the best ways of getting your brand exposed to various niches that would have been impossible otherwise had you not chosen this approach. However, it is important that you know the ways of finding the best sites so that you can garner meaningful results.
Find your niche:
The first thing that you need to do is to find out sites in your niche that accepts the blog posts. All you need to do is to run a search using the right keywords. For instance, the below-mentioned image is to find the guideline for health guidelines. Similarly, you can run Google search to find out the guest post sites.
If you are looking for guest posts for a fashion brand, then you can use keywords like “fashion trend guest post sites” or high street fashion guest post sites. In fact, you can choose the keywords according to your niche and particular demands. You can use keyword finder tools to find out the relevant keywords. There are ample of free tools available on the web. The below mentioned are some keywords that might help you in finding the keywords
- Submit your post
- Become a contributor
- Write to us
- Submit a guest post
- Guest post by
- Contribute an article
- Want to write
Now, you are likely to get a list of sites that offer you the guest posting service. Undoubtedly, you cannot use all the sites. Some of them might not fit into the context while others might just be fine choices for your brand and requirements. So, make certain that you have a glimpse at a few sites.
Make certain that you read some blogs and posts before you send your queries. However, that would not suffice. In fact, the below mentioned are a few important factors that you should check and verify before selecting the site
- Find out whether the inbound links are do-follow or not-follow. If they are do- follow, then go ahead with it otherwise reject it.
- Find out the authority of the domain by using domain authority checker tools. The below-mentioned image shows how the tools can help you in getting traffic rank, reputation and reviews. Each tool has particular parameters and you should know these parameters before you with the site’s authority level.
Image Source: Alexa
Check a few blogs and their social sharing numbers. The best blogs will have good social sharing. In fact, you need a site that has better social sharing numbers because you can get more exposure by choosing such sites. So, make certain that you verify it properly.
You can check more guest posting site list 2018 here.
Consider your favorite blog site:
If you regularly follow some sites and think that the site can help you in getting the right exposure, then you should consider posting on the site. That means you have to find out whether they allow guest posts or not. That information is generally available on the “contact us” section of the site.
If that is available, then you should look at the terms and conditions of the guest posting. If you cannot find any such information, then you should consider contacting the editor of the site. If they find your blog relevant, then they might allow you to guest post.
Select the best site:
Out of thousands and hundreds of sites, you need to find the best sites that have potentiality. Now, how would you judge the potentiality? The first thing that you should is to find out the social sharing of the site. The next thing that you need to do is to find out the guidelines. The best site will have guidelines for the posts.
That is true! An effective site will have guidelines and they would not allow everything and anything to sit on their site. Hence, make certain that you follow the guidelines appropriately before submitting your post.
In addition, you also have to visit the social media page to find out how people are responding to their posts since the response of the readers is utmost importance, you have to verify that point too.
So, how would you do that? Are you going to look at the number of followers that the social media profile has? Undoubtedly, a site can have more than 1 million followers and all of those could be either fake or bought. In that case, you might not get the best result because the followers would not act. The crux of the matter is that you have to choose a site that has quality followers even if it is in hundreds if not in millions. At the end of the day, quality matters, not quantity.
Link building is not the end game:
Building link should not be your vision because too many unnecessary links can make your post look like spammy. In fact, the guest posts should aim to inform readers, engage and build the relationship. That means you have to find sites that promote better engagement.
If the site just allows you to submit your posts without reviewing, you need to run away from them. Actually, all the posts should be reviewed before they could be published. Ultimately, it would mean that you have to find a site that is responsible and have better authority. Without domain authority, they cannot promote your posts.
The guest blog is not yet dead and it’s not going to be anytime soon either. However, you could find the right sites and above-mentioned tips can help you in getting the best sites. Remember that you have to craft the best pitch. It should be professional.
Note: you have to have your own style of writing. If your style of writing does not get qualified for some site, then do not get frustrated, some other site might accept your posts, all you need to do is to look out for best sites and pitch your proposition. Ensure that you mention why you think that your posts should be included because the human mind is always looking for reasons and rationality.
Justin Kemp is working as a content writer and blogger with Ranking By SEO for last six years. He can be seen blogging about digital marketing, search engine optimization, social media optimization, PPC, etc.