Have you seen your recent sales stagnate?
If you’re struggling to get sales, it might be time to evaluate your digital marketing strategy. Businesses are poised to spend over $110 billion on digital advertising this year. Yet, only 61% of marketers think that what they’re doing works.
You don’t need to find yourself in the same position. You just need to make sure that you’re investing your energies and resources in the right types of digital marketing strategies.
Read on to learn more about the five digital marketing strategies that will have a big impact on your business revenue.
Search engine optimization is one of the most difficult types of digital marketing strategies to master. When you really think about it, you’re trying to position yourself to be in the top 3 search results, outranking all of the competition out there.
Too many business owners invest time and energy into SEO tactics that don’t work anymore, instead of focusing on the future. Where SEO is heading isn’t on keyword stuffing.
Google is starting to make dramatic changes in search results in an effort to give users the most relevant results. Google is starting to use artificial intelligence and recognize that buyers make a journey from researching a product to buying a product.
Google will give results for each step of the journey, which means that your company needs to do the same.
When you’re talking about the buyer’s journey, blogging is an excellent way to position your company early in the buying process.
At this stage, people are usually looking for information about a certain product, service, or they’re trying to solve a problem themselves.
For example, they have a clogged drain. They lookup solutions on Google for a clogged drain. They go to a blog post that shows them how to unclog the drain.
After a few attempts, they can’t do it, so they call a plumber. They’re at the buying stage of the buyer’s journey. They return to Google again to find one. Using AI, Google shows results according to browsing history, location, and dozens of other factors. The site they previously visited is likely to appear again.
The user is familiar with this company and will be more inclined to trust it and contact that plumber.
You have to structure your blog according to how people read. People are likely to access your content on mobile devices, and they’re going to read fast, just scanning headlines.
Your blog should provide the necessary information in those headlines so readers can scan quickly and get what they need.
3. Account Based Marketing
Account-based marketing (ABM) is quickly becoming a buzzword in B2B sales. At the core of ABM are personalization and a heavy reliance on data.
Your leads and prospects are scored according to their likelihood to buy. The higher the likelihood there is, these leads will be passed on to sales. If they’re not ready to buy just yet, marketing will work with these leads.
They’ll generate customized content such as email campaigns that speak directly to the needs of that customer.
ABM is challenging to implement because it’s a new way of doing things for many companies. Companies are accustomed to having marketing and sales work as separate units. They may not have the reporting tools in place to make it effective.
You’ll be best served by working with an ABM company. MRP has this rundown on how to find the top ABM company to work with.
4. Paid Advertising
Paid advertising can make business owners wince because they think it’s expensive. It can be expensive depending on your industry.
At the same time, it can be one of the most affordable means of boosting sales. One of the lowest cost methods of paid advertising is retargeting. This is when you advertise to your site’s visitors through a display ad on Google’s ad network or through Facebook.
This will keep your company in front of visitors when they leave your site. It will also encourage them to return to your site.
5. Measure Your Success
You’re about to invest a lot of time and money into the various types of digital marketing. How will you know it’s successful?
The thing that you have to remember with digital marketing is that people take multiple steps from seeing an ad or blog post, to click through to your website, to scheduling an appointment and making a purchase.
You can look at your sales and see that they haven’t increased. You can easily assume that your digital marketing strategy isn’t working, so you stop.
If you don’t look deeper than that, you’re missing an opportunity to see where the breakdown is in the process. Take a close look at the numbers.
If your ad is generating traffic, but people leave your website quickly, then there’s something not working with either the design or the content of the website. Another reason could be that you have a slow website and people aren’t willing to wait for it to load.
By digging deeper into the data, you’re able to make the right adjustments to make your campaigns a success.
Types of Digital Marketing to Smash Your Sales
Digital marketing is an affordable way to drive traffic to your website and increase sales for your business. The different types of digital marketing allow your business to remain flexible and ensure that you’re choosing the right strategies for your business.
No matter how you market your business, you have to measure your success by analyzing data, which will help you pinpoint where there are issues in your digital marketing campaigns. That will only make your campaigns stronger and get more sales.
When you start to see sales grow, you’ll be ready to take your business to the next stage of growth. Read this article to find out how you can take your business to the next level.