With all the new technology and platforms being launched, you might be wondering whether or not certain strategies and platforms are still relevant and effective. For many years, Snapchat has been a go-to tactic for marketers to reach their audiences. The question is, is Snapchat marketing still relevant in 2022? To answer this question, we’ve taken a look at key statistics surrounding the app:
- As of October 2021, Snapchat has been considered the 12th most popular social media platform
- 238 million people use Snapchat every day
- Snap Inc’s Revenue has increased by roughly 38% from 678 million US dollars in 2020
to more than a billion US dollars in 2021.
- Snapchat’s Revenue and Users have been consistently growing since 2014
- Over 180 Million Snapchat users engage with Augmented Reality (AR) each day.
- Over 100 Million Snapchat users have played Snap Games.
Looking at the statistics, it’s pretty clear that Snapchat continues to grow and enjoy widespread global usage in recent years, which suggests people still love using this app. Therefore, Snapchat is definitely a channel that you should consider utilizing in your marketing strategy, especially when targeting teenagers and young adults from 15 to 25 years old as this demographic makes up 48% of Snapchat users as of Q32020.
What Snapchat Marketing Options are Available in 2022?
This popular messaging app offers several different options for advertising to encourage creativity amongst a variety of different business sectors. It’s important to note that Snapchat marketing isn’t for everyone. 75% of internet users in the U.S who use Snapchat are between the ages of 15 and 35. This is an important detail to keep in mind when considering using this channel and when considering the creative strategy you’re using.
That being said, there are many options Snapchat offers that allow businesses to create content that speaks to their audience, keeps them engaged, and drives the results that they’re looking for.
These ads are a great memorable way to make an impression on your target audience. With the Lens AR Experiences, you can create an augmented reality experience for users to play with while using the app. This is a great strategy that leaves users with a positive experience and leads them to associate your brand with fun, excitement, or other emotions that you are trying to create.
In 2020, Gucci created an AR experience that allowed users to try-on Gucci shoes using SnapML Technology. After trying on the shoes, users were offered the option to ‘Shop Now’ in order to purchase the items. This campaign reached over 18.9 million unique users and generated new sales.
Using these full-screen ads businesses can have the creative flexibility to communicate the message you need to your audience. These ads offer a CTA and swipe-up option to allow users to take action on your ad.
GOAT, who’s known for selling authentic sneakers with unique styles, used Snap Ads to drive App Installations, Snap Pixel to track conversions, and used a range of lifestyle categories to reach and engage their audience segments. This campaign saw great success and resulted in a 26% decrease in cost-per-acquisition compared to other channels used.
Collection Ads have up to 4 different tappable tiles that can showcase different images or products which gives the users the ability to browse different collections. Typically this function is seen being used for products such as clothing, shoes, hats due to the ease it provides customers who are looking to browse and shop. If the user is interested in shopping or purchasing an item, they can click on the item below is an example of how collection ads are laid out in Snapchat.
This ad format allows businesses the ability to use a series of videos or images to create a branded ‘Story’ similar to the ‘Story’ feature that is offered to users.
Depop, a mobile app and social marketplace app, used Story Ads with the goal of expanding its audience and growing in key markets. Combined with Snap Ads, they found huge success in their results. Because they saw results so quickly, they ended up spending more than 50% of their media budget and produced the high-quality users they were looking for.
Commercials on Snapchat are ads offered up to 3 minutes in length and are non-skippable for the first six seconds.
With the intention of rebranding and reaching younger audiences, BACARDI decided to use Commercials along with Filters, Snap Ads, and Lenses. They used the ‘Do what moves you’ slogan to inspire users to engage with their brand. The campaign reached over 2.5 million users and successfully repositioned the brand to be closer to its younger demographic.
Filter Ads are overlays that appear after you take a photo in the app and swipe to the side. This is an artistic feature that allows brands to add subtle brand logos or names within photo filters.
For their ‘Nothing else is REESE’S’ campaign, Hershey’s partnered with Snapchat to build awareness and engagement with Millennials. The campaign used filters, AR Experiences, and a Story Ad to remain top of mind and create a memorable experience for users. This campaign resulted in generating engagement from their target audience, over a million impressions, and improved ad awareness by 29 pts which exceeded category benchmarks.
Well, is Snapchat Marketing Still Relevant?
The short answer is yes. Snapchat marketing is still relevant in 2022. The question you need to ask yourself is ‘Is it right for my business?’. If you’re struggling to answer this question, Little Dragon Media can help you by providing a Strategic Consultation to determine what marketing channels are right for you. We also offer a variety of digital marketing services that will help your business thrive online. Reach out today to get started.
Heather Grundy is an SEO Specialist working for Little Dragon Media with over 10 years of experience in the Marketing Industry. Her passion is helping businesses thrive by providing strategic services to boost their online presence and support their business goals.