Trends tend to change every now and then, especially due to the advancement of modern technology, and now you can not just sit and wait for the good things to happen by themselves. We live in a world when marketing technology moves fast and consumer interests and decisions never stop to amaze.
These fourteen tips will definitely help you to not only keep your business standing on both feet, but to make it much profitable than it already is!
Top Online Business Marketing Strategies:
1. Individual approach
So many people, so many tastes. Companies often try to reach out to their regular and possible customers with the most generic advertising strategy, which people tend to dislike quite often. Twenty-first century is a century of diversity, so it is no surprise, that simple marketing is not treated nicely by consumers.
Instead of sticking to your good old marketing plan, try something new! Decide for yourself – what is your target audience? What are their preferences? And last, but not least, what would you find appealing, if you were a customer? Make more personalized content on your business’ social media, send data-driven emails, analyze your customer’s purchase history and location, so your product will surely be purchased.
Your social media presence is one of, if not the, most influential things, which are considered by the customer when deciding to purchase a product or a service. It is rather crucial to have an eye-catching advertising in order to get the best profit. You will definitely have to invest in your social media content, so it will stand out in the sea of other posts.
The easiest way to reach a wider audience with your product is to promote it through visuals, which will grab people’s attention. Modern online market provides enormous amount of useful tools like Influx just for you to create those fresh posts.
3. Targeted Notifications
It may not be the most original idea, but you will stay up in people’s thoughts by constantly reminding worldwide web users about your product.Push-notifications are usually very short, which forces them to contain only the important information. The viewer immediately sees a small notification and boom! He doesn’t forget about your company and now is likely to make a decision in your advantage. Though there should be a certain schedule for such notifications, so people will not get annoyed by them and never again even consider buying your product just because of a bad memory.
4. Advanced Content
Thankfully, modern technologies allow us to play around with the way information is perceived. It has been proved that an audience is more likely to complete a survey or go through a poll, than just to read another text, simply advertising something. People very often catch themselves taking another BuzzFeed quiz, so why don’t you spend a little bit more time on a new ad strategy?
Interactive content makes people feel more connected to the brand and more involved in the general process of making a product.
5. Constant Updates
Frequent content updates is pretty much a basic, but crucial thing. Rewriting and reposting old articles, which don’t anymore attract a decent following, will help you to attract your desired attention and views. Moreover, it will show that you care about posting only the latest and mostly fresh info.
It is cheaper and easier to update old content, than to write a completely new article, while trying to avoid self-plagiarizing. Constant content refreshing will lead to better traffic and new customers and, therefore, to a better social media presence, which is definitely a good thing for your business.
Hosting a podcastis a nice way to reach out even bigger audience. As time went by, such type of entertaining content has gained a decent following. Podcasts are famous for easily reaching a lot of people and adapting the information even for users, who do not really understand the topic that is discussed. They are great for catching people’s interest and building an audience, which will come back in the future for an update, because listener’s interests often corelate with your own.
If you don’t feel like hosting your own show, appearing on podcasts as a guest will also boost your business’ popularity.
7. Artificial Intelligence
Our century is the time of artificial intelligence development. It is practically the heart and soul of global business and it surely will stick to a prime position in the nearest future, if it has already taken over many mechanical jobs.
Many companies use artificial intelligence, because it analyzes customer’s behavior and sales patterns much-much easier and definitely faster, than a human would. People often don’t even recognize that they are talking to an AI.
One of the most popular Artificial Intelligence examples is chatbots, which companies often (if not always) use to make customer support communication better. AI is already often responsible for recommending product, sending emails, providing money transactions and even creating new content. Many people prefer interacting with chatbots, because they are available 24/7, give an immediate response, are never rude and have all the information about the customer right here right now. Chatbots are greatfor doing basic repetitive work, so you will stay focused on more important tasks. So if you want to keep up with the times, you have to get in touch with AI.
8. Prompt Responses
If we are already talking about chatbots, it has been proven that modern buyers expect to found the best deal for them right now and not somewhere someday. It is important for businesses to be available from across the globe and to be sure your customer service is responsible for your customer’s safety and happiness and is always on point! It is rather important to make the user experience as great as possible, and prompt feedback plays a huge part in it.
9. Be Ready for Voice Search
Voice assistants are very popular nowadays. Almost every USA household has voice assistants like Alexa, Siri or Google. Their key benefit is not only making the life of people with certain disabilities much easier, but in maximizing marketing and advertising opportunities. Optimizing your content for voice searching is surely a great way to increase traffic.
10. Make Your Content Educational
Just plain advertising will never help you gain your audience’s trust, which is essential for marketing. Informational blogs are often on higher positions in people’s eyes, so discussing the issue, which your product or service is connected to, and contributing to the society by explaining, debunking and spreading the information about a certain problem.
Especially in times of self-isolation people consume more educational content, like webinars, ebooks, blog posts, infographics, so it is more likely they will prefer a blog which is filled with knowledge.
11. Invite Guests
Guest blogging is a great way to expand your current reach. This type of strategy is perfect for both sides, because using guest blogging allows you to share knowledge on a certain topic and to attract new following, which shows interest in that topic. That way guest bloggers will help you with their articles by attracting new traffic and improve your social media presence.
12. Bid Wisely
It’s possible to expand your advertisement targeting and bidding opportunities. There are smart bidding options, which analyze your past actions and even recommend things like target CPA, so that they are optimized just for you. Machine learning algorithms are trained on data, which gives you a better prediction about how different will the result of bidding different amounts be. The more information, e.g. device, location, ad characteristics, interface language, browser and operating system, the algorithm collects, the better it will be at lowering your ad expenses, which then will be turned into a profit.
13. Invest in Analytics
Metrics is practically a foundation of modern marketing, so it surely will be a struggle to get desired results, if you’re not investing in better analytics. With more resources to manage hundreds of ways to market your product or service, the job of analytics tracking is becoming a huge deal.
Another thing is that following this strategy you will move faster towards the pace of business intelligence, which entire goal is to support better business decision making. Already sounds promising, right? With business intelligence you will corelate your data to make the best decision possible in shorter amounts of time.
14. Respect Privacy
In modern days company lawsuits for abusing privacy rules are beyond huge. It is understandable, why people get offended, when businesses all around the world re-sell private information about their customers to profit off of it more. People want to trust brands and be sure, that their personal data is safe.
By loosing your audience’s trust you are loosing your profit, and it will definitely be harder than ever to recover and re-build your company’s reputation, if you decide to fall into a trap of info reselling.
Instead you should earn your customer’s respect by researching your target audience, finding the right strategy engaging them to make a purchase and developing a trustful relationship between you and your customers.
There you have it – top tips to boost your marketing in 2021! This year was definitely pretty rough at the start. But the hustle never stops!
You can not escape changes, so by sticking to the modern strategies and embracing new technology you will be one step ahead of your competitors.
Polehenka Alex is a marketing enthusiast and a germanic philology student from Ukraine. She is now working for a company called RGray which is situated in Kyiv.