Digital Marketing – What, How and Why?

Digital Marketing, What is it? Digital marketing is simply marketing of any products or services using digital technologies, primarily on the Internet, but it may also include display advertising, mobile phones, and any other digital medium. Following advancement in technology, digital marketing methods such as search engine marketing, optimization (SEM), search engine optimization (SEO), influence marketing, data-driven marketing, content marketing, content automation, e-commerce marketing, campaign marketing, social

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Essential Digital Marketing Tools for Small Businesses

As the owner of a business, you want to stay ahead of your competition. The rise of digital marketing has changed the way business look for customers. Prior to the rise of digital marketing, owners had to rely on traditional advertising to promote their business. Traditional marketing had businesses relying on promotional material such as

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Top B2B Digital Marketing Trends That are Here to Stay

Source. If there’s any constant in B2B digital marketing, it’s a paradoxical one: B2B is always changing. How many digital marketing B2B trends can you reliably count on in 2024 — and beyond? Here are our picks for this year’s most prominent and lasting digital marketing B2B trends (#2 might surprise you!) Minimalist design, authentic

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10 Ways Cloud Computing Can Improve Your Business

Yоu hears a lоt аbоut сlоud соmрutіng – offsite ѕtоrаgе оf cross-site information frоm аnуwhеrе уоu hаvе access tо thе Intеrnеt. Inѕtеаd оf enterprise dаtа bеіng ѕtоrеd оn оffісе hаrd drives, thе іnfоrmаtіоn іѕ lоаdеd іntо thе сlоud аnd downloaded whеn уоu nееd іt. Whаt аrе thе аdvаntаgеѕ оf cloud соmрutіng? It саn hеlр уоu

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How to Make More Online Sales Utilizing These 5 Types of Digital Marketing Strategies

Have you seen your recent sales stagnate? If you’re struggling to get sales, it might be time to evaluate your digital marketing strategy. Businesses are poised to spend over $110 billion on digital advertising this year. Yet, only 61% of marketers think that what they’re doing works. You don’t need to find yourself in the

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5 Effective Ways to Improve Office Safety

Source: https://safetyculture.com/wp-content/media/2024/03/5-effective-ways-to-improve-office-safety-infographic.png An office is often perceived as a place with less hazards and minimum risk of injury, especially when compared to workplaces in the fields of construction and manufacturing, to name a few. Apparently, it’s not always true. According to a 2017 report of the Bureau of Labor Statistics, there were 2.8 million nonfatal

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12 Cloud Management and Monitoring Tools to Watch for

Source: https://pixabay.com/ Addressing the challenges of streamlining and optimizing the complex tasks involved in cloud-based management system is certainly no child’s play. With 69% of enterprises planning to implement multi-cloud/hybrid IT environments in 2024, advanced cloud management and monitoring tools have a major role to play. From strategizing security audits to ensuring compliance management and

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