To build brand awareness and attract users, social media optimization in the digital era is highly essential. However, a lucrative social media strategy can only be crafted using the best social media optimization tools.
This blog pens down the 8 best social media optimization tools that you must use in alignment with your social media strategies to get maximum results. If you’re new to social media, you must definitely upskill in social media marketing to leverage maximum opportunities.
Did you know that more than 3.7 billion people use social media platforms worldwide? Hence, every social media platform is a must-take opportunity to build your online presence and attract your target audience.
Following effective social media tips will enable you to communicate with your audience, gather customer information and increase sales.
Let’s now look at the 8 best social media optimization tools.
8 Best Social Media Optimization Tools
1. Buzz sumo
Buzz Sumo is a Chrome Extension offering a variety of benefits to its users. The tool helps you to research popular keyword topics, connect with influencers and also track ongoing online trends.
Moreover, the tool also offers you customization options like language, locations, time frames, and use the ‘sort by’ feature to know the popularity of a particular keyword. Plugging in the URL of a blog post will enable you to know the top-performing content of that blogger. Hence, the tool can prove to be highly effective to segregate and gain a better understanding of your target audience.
Buzz Sumo is one of the best tools to research keyword ideas for your content marketing campaign and get to know the top influencers.
Hootsuite is a central management platform that enables you to schedule all your social media posts for each platform in advance, saving loads of time. You can schedule your social media posts on Hootsuite for more than 30 different platforms.
It allows you to schedule posts on a 24/7 cycle, helping you expand your reach to international audiences.
A few of the key features for using Hootsuite are given below.
- Schedule posts for active hours to receive more engagement
- Track mentions of your blog, business name or website
- Track which social media campaigns are successfully receiving engagement
- Track underperforming social media campaigns
- Enables you to reply to comments and mentions through the dashboard
3. Google Analytics
Google Analytics is a free tool offered by Google, that should be there on any marketer’s list. It is one of the most powerful tools on the web and is used by 60% of website owners.
Google Analytics is known for offering the most accurate results to its users. It provides valuable insights into every action taken by the visitor on your website.
Here’s a list of the few actions that you can track using this tool.
- The amount of time spent by each user on your website.
- The demographics of the users – location, gender and more
- The keywords used by people to search for your site on Google
- Where the visitors are from – outreach websites, ads, searches, direct.
- How many visitors does your site receive every day, monthly or in any other time period?
Learning Google Analytics tool can be extremely helpful in expanding your business or website.
Co-Schedule is an easy to use social media blog post calendar. It is an all-in-one platform for planning, organising and executing all your content marketing actions.
It offers a simple drag and drop interface where you can collaborate with your team members and plan your activities efficiently on a single dashboard, keeping your calendar up-to-date.
Using Co-schedule also lets you keep track of the most shared content directly through the dashboard.
Tagboard is an effective social media optimization tool that enables you to monitor and search keywords relevant to your niche and website. Once the keyword is entered, the tool delivers content related to that keyword published on different platforms.
It lets you comment and answer queries directly from the dashboard. It is an essential tool to track conversations and engagement of the audience during live events conducted on various social media platforms.
Canva is a graphic design tool offering a vast range of design options to its users. It enables you to design images, make videos, presentations, logos, brochures, invitations, resumes, certificates, PDFs and much more.
Canva is a convenient tool that can be used by all individuals from school children to large organizations.
It offers a free, pro and enterprise membership. The pro and enterprise memberships are suitable for bigger organisations as they offer more than 4 lakh templates to the users.
To use Canva, one does not need any prior knowledge. Canva allows you to customize your creations using a variety of colour palettes, font options and effects. With its easy drag and drop function, you can create something original and attractive within a couple of minutes!
Bitly is a useful platform that helps you to shorten your URL links, along with customization options, enabling you to share links across various platforms with ease.
Bitly allows you to track your results on each platform on which the bitly link is shared, enabling you to take note of both well-performing and underperforming platforms. This ultimately helps to channel your marketing efforts based on your collected insights.
HubSpot is a well-known platform offering several tools for marking, sales and customer relationship management. The tool allows you to create posts and videos for social media platforms, enables scheduling and also manages conversations from the dashboard.
Moreover, HubSpot also allows you to track your performance across all platforms and budget your marketing activities efficiently.
These were the 8 Best Social Media Optimization tools that you must use to grow your business.
Crafting an impactful social media strategy is crucial for any business. It requires time and tools that deliver efficient results. Digital marketing training can be extremely beneficial and can help you master several digital marketing techniques and tools in depth.
We hope you enjoyed reading this blog! Will you be using these 8 Best Social Media Optimization tools? Let us know in the comments section below.
Founder and CEO at IIDE
An ‘Edupreneur’ and the founder of IIDE – Indian Institute of Digital Education.
He is a passionate public speaker and teacher for over 10 years. He has trained over 1,00,000+ students and 25+ corporates in Digital Marketing via online and offline channels. He is a Harvard alumnus specialising in E-commerce. He is a TEDx speaker and is a visiting faculty at India’s top management institutes like the IIMs.