The Importance of SEO Keywords: How To Choose The Right Words?

SEO Keywords

To be successful in your use of SEO, an important part of your article is the keywords that you use. It is extremely important that you choose the best possible keywords or keyword phrases to increase your Google ranking and help to drive more traffic to your website or blog. The priority for you is to increase the traffic on your site, but it is also necessary that you attract the right kind of audience to your website. That is, in fact, the best way to gain traffic, and you do this with keywords. It might take a while before you are able to choose the keyword that is best for you and connects you to your target audience, but it’s definitely worth your while once you start to see the result.

Choosing the right keywords might be tricky but with the following tips, you can be sure that you will be able to choose the best possible keywords to help you rank and grow your traffic, which will ultimately lead to you making more money than you currently do.

Approach Your Site from a Customer Point of View

Before you are able to do this, you must first know who your target audience is. Once you have discovered this, then you put yourself in the position of those on the receiving end of your dissertation services. Think of it in this way, if I want to search for these products, what am I going to type in the Google search. Another way to make this easier for you is to meet with your family and friends, and your existing customers as well. Ask them the same question. What do/did they type in Google when they needed to find your product or service? Once you are able to get opinions from people, including yours, you can put them together to arrive at the best keyword for you.

The keyword you are using definitely has to be in line with your industry or the business you are into. You could also use commonly known phrases or terminologies in your business line or you check for common questions which your prospects ask. This is especially important since many people now prefer to use voice searches using the Google Assistant, Amazon Echo, HomePod, etc. on their mobile devices. So more search words will be related to natural speaking.

You really have to know what your prospects want and how they will search for your products and services. Then choose corresponding keywords. Using keywords related to your industry is an easy way to make your website rank for keywords important to your niche.

Study your competitors

Every industry and business niche have their competitors and your niche or industry is not any different. If you are going to compete with other brands, then maybe, it is a good idea to know what their keyword strategy is. This means that you have to visit their websites and go through their contents. While you might gain one or two things in terms of knowledge, your main objective is to be able to identify the keywords they are using to reach out to theirs and your audience. You might have to check their metatags, so you can identify their keywords faster. For instance, if you are into the essay writing service industry, going through your competitors’ website is a good way to widen your perspective, and remind you of things you probably left out. You could also get some ideas from them, since they have a different essay writer from yours, allowing you to improve on your work. And all of these are apart from being able to identify their keywords.

Long-tail keywords

Long-tail keywords usually combine more than three words or phrases. Although this type of keywords usually does not have a high search volume, they typically drive more traffic to your site. It is also relatively easy to rank on them very well because it is not so competitive. If you are choosing a long-tail keyword, you should get one that specifies the product or service you are rendering.

Using long-tail keywords helps you to refine the search terms that point to your website specifically, thereby, attracting some amount of relevant traffic to your website, especially those with a high conversion chance.

Long-tail keywords are very effective, but to maximize them, you can add geographic identifiers as part of the keywords. They are able to, therefore, attract searchers who live in the same locality as you or people looking for the product or service that you offer. An example is the search phrase, “essay writing services, Illinois”. This will bring out all the companies providing this service in Illinois. It is a lot easier to rank like this.

Keyword research tools are your best bet

There are a number of tools that you can use to research for the best keywords, and a very important one is the Google AdWords Keyword Tool. Undergoing the keyword search might be a lot at the time, but it is a fast way to grow your website and increase your traffic. Other tools that you can use for keyword research include SEMrush, Keyword Planner, Ahrefs, LongTailPro, Google Search Console, Moz Keyword Explorer, etc.

You can use these tools to research the best keywords to help you reach out to your target audience. These tools can help you to gather all the information that you need to know about similar keywords, keyword trends and volume, keyword competition and so on. To choose the keyword that’s right for you using this tool, write down the search terms that fit your content best and also the easiest to rank for. Then use those keywords in your content.

Check the result with you SERP rank

Monitoring and analyzing the result of the different steps you have taken to choose the best keyword for you should come naturally.

You must monitor the keywords or phrases that are trending, and also check regularly if there are newer keywords that your competitors already use.

The keywords that you have used on the contents on your website has to be monitored. You have to see what results they are producing by monitoring your position on the search engine results page (SERP).


Keywords are extremely important if you want to increase your SEO ranking and attract more traffic to your website. Once you find the right ones for you, it is ideal that you use them as much as possible, everywhere and anywhere that you can use them. Use them on your website content, social media posts, blog posts, etc. It becomes much easier for the audience you’re targeting to find you with your persistent use of keywords.

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