In the crowded world of the online marketplace search engine ranking Is a very important way of getting ahead of your competitors. Search engines dictate the flow of traffic and organic traffic, traffic garnered through genuine clicks through a search engine, can be the key to making a success of your company, depending on how much of your company exists online. SEO or Search Engine Optimization is the set of skills and tactics which are used to help boost your search engine ranking, amongst other things and improve your website’s performance overall. When done well you can really find yourself some opportunities for your business you might not have previously known were possible. However, as I said above, it takes skill and, most importantly, tactics. So, without further ado, here are some really important ways in which you can boost your organic ranking on the search engine of your choice.
One of the really important ways to crack the SEO game is to make sure that you get your website content right This can be a lot harder than it seems and, in fact, it’s probably advisable for you to look into getting specialist copywriters to help you. The biggest element to all of this is maintaining ‘fresh’ content. One way to do this is to maintain updates in a ‘blog’ style, meaning having an actual schedule for your content to change and bringing in a writer to help to continue to produce this writing.
Add Brackets To Your Titles
This one might seem a little obscure, but the effect is potentially very impactful, and the process for making it happen is simple and requires nothing more than a few clicks. Every day, search engine users look through hundreds of links to things, all roughly speaking looking identical: a title and then some meta text beneath it. This can get very stale, but, given how ubiquitous it is, gives you the opportunity to add something subtle to yours which will make it really stand out. In this case, I would recommend adding some simple brackets. Having a bracketed portion of your title makes your link pop, standing out from the ones around it through this easy and quick technique.
Rather than relying on your search engine performance directly, one of the only other ways for earning visitors to your website is by linking them to it directly on other platforms. The more visitors you get the better your search engine ranking performance will be. Naturally, targeting the distribution of your link is the really hard part, since you can’t really distribute it at random. One of the most effective ways to do this is through a technique called back-ending, where you litter links to your website across the internet, on other pages that are perhaps popular amongst the demographic you wish to target specifically.
Use Optimized Keywords
Keywords are a sort of currency when it comes to SEO, whereby using certain keywords can have a big influence on your ranking and your site’s overall performance. Optimizing your keywords is an ongoing process, reacting to trends and data development as they occur, rather than simply going for one set of keywords and leaving them as is. To find the best keywords to connect users with your product/site you should use a keyword analytics program, the likes of which are offered by companies like Google.
Monitor Keyword Usage
Having just suggested using keywords and describing them as internet currency, there are some unique pitfalls that you can come across without prior experience or warning. Once you find optimized keywords that will fit perfectly in the context of your webpage you have to be vigilant. There is a temptation to simply load your page with them, under the assumption that the more you have the better ‘optimized’ your page will be. Though this was once true, it is now the case that search engines are increasingly smart and will actually penalize you for over-use of keywords, in an attempt to find content that is genuinely appropriate for their users, rather than just click-bait.
Figure Out Your Meta Text
If you really think about the format of your link when viewed in the context of a search engine results page, there is definitely a sense in which the emphasis is on the title. However, titles can often sound quite similar to all the others surrounding it. If a user was looking, for example, to research how data affects search engine ranking, a lot of the results would have various websites with titles containing the word ‘data’ and ‘search engine’ and ‘ranking’ but the actual result content might be varying in an endless number of ways. The thing that will then make the decision for where they will end up, is the meta-description. This is the text sitting just below your hyperlink title. A lot of people allow the search engine to just automatically draw text from your website to fill this spot: that is a mistake. As one of the few tools you have to entice a click and improve your ranking overall, it has to be utilized effectively. Make it engaging.
Have A Good Website
Google, Ask Jeeves, Yahoo and all of the rest of the available search engines are all businesses: they have targets, customers and expectations. A search engine’s first priority is trying to land their users the largest number of appropriate links for their purpose. What they don’t want to do is send them somewhere unhelpful and poorly designed. So, make your website great and your search engine is more likely to reward you with a boosted ranking.
The world of SEO can be slightly daunting, especially since it is a comparatively new industry, with the importance of search engine data only really coming into thorough examination in the past 10-15 years. But it represents an opportunity, one which you should certainly not waste but grasp with both hands to boost your ranking and clicks.
Katrina Hatchett is a tech blogger at PhDKingdom and NextCourseWork. She has been involved in a whole host of business projects, where her main role is to define project problems and propose solutions, as well as improving overall efficiency of communication. She also writes for BritStudent, an academic service.