In the busy world running a business by targeting genuine customers is a bigger challenge. It is very difficult to target the customers with all details like product information, services, latest promotions. Here comes the solution for branding the business through online, SEO (Search Engine Optimisation), if this is done right along with marketing and technical knowledge. 95% of organic traffic comes from the front page of Google.
Here are 10 steps that every business should follow to improve the ranking and to improve customer.
- Create and Optimize Your Google My Business Account
Google my business is an important factor to improve local SEO, not just GMB will increase the customers we need to implement search engine optimization factors. It’s a free service that is provided by Google to promote business. GMB contains all details about the business for genuine customers
- Business name
- contact details
- Accurate location
- working hours
- Payment methods
- Be consistent – NAP Consistency
To consistent, we need to research and concentrate on keywords that people search. This increases the organic traffic to the website. Inconsistent listing creates negative remarks to the viewers. NAP – Name, Address, and Phone numbers are the consistent factors that bring more customers.
- Get Regular Review from Happy Customers
Reviews promote the business. Adding fake reviews bring down the value of the business and creates a problem. Genuine review improves the business and brings many loyal customers. Encourage customers to write reviews on the page event the bad and good things.
- Google My Business post
GMB is a major ranking factor for the local listing ranking. Verify the account, update the business require basis, link it with your account, update pictures constantly to make the customers view from the Google page itself. Google+ helps to communicate with customers.
- Manage Your Image and Video Ranking
The image that we update but be in standard format JPEG, PNG. There are tracking software’s to rank images and videos that are uploaded. Images can be compressed using compression tools. Videos can be optimized by changing title and metadata that are clickable also by including keyword and thumbnails add additional ranking.
- Optimize for Voice Search
The websites are mobile friendly, people search using voice search. In local SEO it’s important to optimize the question of how people ask and search. Compared to web search, voice search need more optimization because customers use a long-tail keyword to search. Hence it’s crucial to consider user content for optimizing voice search.
- Create Content Based on Local News Stories or Events
Write your blog according to local updated stories, activities and events. Create videos about the causes that business support, setup location specific webpage helps to rank up.
- Optimize your social profiles
Google+ is not only a social media platform, but it also gives more exposure to the website. The social profile must include physical location like city and state, business name, URL of the website and contact details. Having an account in social media like Facebook, Twitter, LinkedIn, Reddit exposes more customers to view the website.
- Structured Data Markup
If we wish to see our business appear in local knowledge graph panes of Google SERP structuring of data is important. It helps visitors to view NAP and review through featured snippet in SERP. It is important that we use different markups for different platforms. Google uses schema for its search results while Open Graph is used for social media sites. The bigger thing is that software are available on the internet that manages your markups from one place.