If you have spent a decent amount of time in SEO, you know that black hat SEO techniques are not working anymore. Google keeps updating its algorithm at an alarming rate. If you don’t keep up with them, you won’t survive in the Google search result page. You’ll be lost deep down where no one will be able to find you and do business with you.
Alternatively, if you want to rank high and sustain your position in the Google search result pages, you can follow these white-hat SEO strategies which will help you to list your business fast and be there for people to notice it.
Here are some of the easiest yet simple strategies that can help you stay ahead in the year 2024.
1) Meta titles and descriptions
Yeah yeah, I know what you might be thinking. There is nothing new in this.
However, to tell you the truth, meta title and description is the first place where Google will look for when assigning a position to your brand.
Let’s start with the page title.
Every page title should be unique and tell what the page is all about.
This is usually done by using an H1 tag to inform Google about the purpose of the page.
Mete descriptions will provide your customers with a reason to click on your page. Sure, you can use keywords naturally but ensure that these keywords don’t look out of context because customers of today will realize that it is just a click bait and this will drive them away.
2) Keep URLs short and meaningful
Studies after studies proved that when it comes to URL of a page, Google will rank those websites which are short and contain keywords which link directly to the product.
Regarding the meaningful part. When you add some relevance to your URLs, it becomes clear to the customer what the page is really about.
When you create a sensible URL, it will help the customer save their time, and they will only click on the URL if your product is something they are looking for.
3. Speed up your website with tools
If there is one sure-shot way to raise your rank in the Google search page, it is to speed up your site.
You can use tools like Pingdom to test the speed of your website.
The best part is that you won’t just get the speed, you’ll be able to know exactly what is causing the delay in your website and how you can prevent those delays by following the tips mentioned by the tool.
Speed affects the rank of website and Google gives much attention to websites which are speedy and don’t let the customers wait for a more extended period.
If you cannot find what is causing the delay, the best advice is to change the hosting service and see what affects it is creating to the rank of your website.
4. Don’t Forget those Internal Links
If you work on page authority, there is a good chance that you will be able to rank every page which is not working for your brand.
You can take help from internal links to raise the rank of a particular page.
When you find a page with a low PA (Page Authority), you can do much internal linking of that page in your blog to drive attention of Google to that page.
There is no need to overdo this. Make it look natural. If you create blog topics which relate to your page, it will be easy for you to develop natural internal links for that page.
5) Optimize those images
You might have heard that the alt tags in images are essential. Well, reality persists. You can follow the advice of a professional digital marketing company and add all the details critical to every image that you upload on the website.
Previously, it was okay to use images with not much of text. However, with the latest updates from Google, it is necessary to give images some life. Now, you must inform Google to search what the purpose of each image and how that image can help the user is.
Whether it is a product image, or it is an image of a header. The user should be informed about the purpose of each image. It is not just about uploading images; it is about optimizing those images for the user. You can use tools like Squoosh to optimize your images and help Google rank your website high in the search result.
Mohammad Ali is an experienced digital marketer and a search engine marketing specialist who is currently associated with Branex, as senior digital marketer and brand strategist.