Search Engine Optimization or SEO is one of the best ways to grow organic traffic to your websites. But of course, ranking high on search engines isn’t as easy as one would think because of the competition to get the coveted top spot.
Building up your website’s SEO can take days to months just to set up and it’ll require you to constantly update your digital assets according to new SEO trends, and consistently churn out fresh content. But as tedious as this sounds, the benefits will outweigh the hassles. Especially when you realize the part that your website’s SEO performance can generate leads because, in essence, you’ll be the first company that shows up on their results page.
For this blog, we’ve listed our top nine tips on how you can improve your website’s SEO performance to enhance your business’ growth. Scroll down to read, understand, and apply these tips!
Table of Contents
Conduct a Competitor Analysis
When you’re making a strategy to improve your company’s SEO lead generation, it’s best if you take the time to analyze your competitor’s performance and content. Doing this step can help you understand your market better, emulate top-performing strategies, and fill in your competitor’s content gaps.
For example, if your competitor has created content on the importance of improving your SEO strategy, but they don’t have an actionable guide on how to do so, you can take advantage of this content gap to create one. You can also use this practice to see which keywords they’re targeting and see if you can utilize longtail keywords with the same intent as theirs.
Additionally, you can also go through your competitor’s content to see if you can emulate their article but improve upon their formatting standards and the amount of information included.
Narrow Down Keywords
Selecting keywords according to the user’s search intent is a critical part of improving your SEO strategy for lead generation. You’ll want to have content that has a healthy keyword density so that you’re not flagged for keyword stuffing.
It’s also a good practice to group relevant keywords together so that they help your page rank better. Let’s say that your company is looking to rank for social media management, you’ll want to have a keyword grouping that looks like this:
- Social media management
- Social media services
- Social media solutions
- Management company for social media
- Social media management firm
Implementing this technique into your company can help you distribute these keywords to your website so that they can help each other rank. You can also include LSI keywords into the mix to give your contributors more keyword varieties.
Include LSI Keywords
As we’ve mentioned above, introducing LSI keywords to your process can help your page rank better. LSI keywords help Google contextualize your content’s purpose and it boosts your rankings because the system understands that your content is aiming to educate the reader about that topic. But how exactly can you find LSI keywords?
An easy method is to go through Google’s search bar. The results that appear on the drop-down menu are considered LSI keywords. Additionally, you can also find related words to your topic using Quora, Reddit, and Google.
To better demonstrate, we’ve come up with an example for you. If you’re coming talking about construction equipment on your website, you’ll want to have the following keywords on your site:
- Heavy Machinery
Make Original Helpful Content
Keywords are a vital part of one’s lead generation SEO strategy but, the truth is that Google is constantly rolling out updates to remove the dependency on these. Every update that Google creates is geared towards its system recognizing whether the content is helpful to the user or not.
So, in the end, the only way to truly stay on top of Google’s rankings is to make helpful content. But of course it’s not all about the text, Google prefers pages that have a healthy ratio of media and text. This provides an additional challenge for content creators in finding related photos or videos of their topic for their pages.
Aside from the items we’ve mentioned above, you’ll also want to consider the bounce and exit rate, and the average time on page, which means you’ll want to have a well-formatted blog. Below are some copywriting tips to help you improve these rates:
- Avoid big blocks of text;
- Include a call to action;
- Add photos and videos;
- Publish regularly and consistently.
Optimizing your website’s schema can improve how the search engine understands your page and what you offer. This means that it gets an idea of the nature of your business, your location, and what you offer.
Adding these lines of code to your website can greatly improve your rankings and it can also help you attract local clients. However, if you’re having a hard time coming up with the code you need for your website, you can use a schema markup generator to help you execute this task.
Update Your Website
As tech continues to improve, some codes and plugins become obsolete. This is why it’s important that you look through your website’s code every once in a while and update it. It’s also critical that you continue to do this, so you can keep your website optimized and running at top speed.
Ditching those faulty plugins and leaving Adobe Flash behind for HTML 5 can greatly improve your website’s performance. While website loading seems like more of a convenience update, it plays a huge part in website rankings. Meaning if you want to keep your website’s SEO performance healthy, you’ll want to consider this factor.
Work With Other Websites
Did you know that Google likes it when you work with others? It’s true, having reputable domains link back to your website can benefit your page. This is probably why you’ll often find guest authors for different blogs.
Of course, not all websites are created equal, so you’ll want to make sure that you’re getting quality backlinks from a website that manufactures quality content and a low spam score. So, make sure to evaluate the website’s backlink value before pulling the trigger or else it may do more harm than good.
Measure Your Performance
Having hard data on file is an excellent way to measure the success of your website. Installing Google Analytics and Google Search Console on your site as soon as possible will help you have the information you need to monitor the performance of your website.
Once you have factual data on-hand, you can augment your SEO strategy to grow your business further.
Audit Your Website
We’ve mentioned above how important it is that you set a schedule of when you should audit your website and why you need to do so. Especially because small mistakes on your website can bring down your SEO ranking.
Having an SEO tool can simplify the website auditing process and keep you informed of any critical details you need to know to improve your digital asset. With various SEO tools under your belt, you can surely optimize your website to attract quality leads for your business in no time.
Update Your Knowledge
SEO algorithms are constantly changing. One way to always keep your website’s SEO strategy competitive is to keep updating your knowledge.
When you absorb new updates and apply them to your strategy, you’re guaranteed to keep your website’s equity on search engines. One way to do this is to look for trustworthy blogs that can provide you with the best tips and tricks in navigating new SEO updates.
Here at Complete connection, we believe in sharing helpful information about tech and digital marketing to our visitors. We have hundreds of blogs that can help you take your SEO strategy to the next level.
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Bernard San Juan III is the Managing Partner of Truelogic who comes from a successful career in online companies, where he played a critical role in building & managing workforce groups. He also manages overall sales, customer satisfaction, graphic design, copywriting, and training with first line supervisors.