Social media marketing is a way of creating awareness of yourself, your product/services or business through social media avenues, for example, YouTube, LinkedIn, Google+, Facebook and many more. The purpose is to pull through massive traffic to your website to enhance the awareness about your product and this gain more followers and find a client to trade.
1. Choose The Social Media Platform to Use
As a beginner, it is necessary to choose one or two social media platform to market your content and focus on those instead of trying to work on all platforms at the same time.
The best way to find out the right platform is to find the influencers and analyze where they have success.
For example, Get the leaders in your niche and check out the number of Google+ followers, Facebook fans, Pinterest followers, Twitter followers and much more.
In the event that you have 10000 Facebook fans but only 1000 Pinterest followers, this is a good sign that FB is the right for your niche than Pinterest.
Also, it is a good indication that you are more likely to have success with Facebook as compared to Twitter. Therefore, you can your efficiency as well as time on Facebook rather than any other platform.
2. Create an Optimized Profile
Social media management company for small business provide support to increase your visibility in search engines and helps to get more followers. You must do following things:
- Write good quality content about yourself that will convince and maybe convert viewers of your profile to clients. Your background achievement can help build interest of viewers.
- Insert a link to your website in your profile and from the website to social media sites. Pinterest and Twitter have a website location; Facebook has a link inserted option in the about section.
- A real image of your products/services shows the originality of what you offer. Try not to use utilizing animals, places or anything that is not genuine.
3. Connect Your Social Media to Your Website
After creating the optimized profile, you need to connect your social pages as well as your website to each other. There is a particular process for every platform and it is important that you do it wisely.
An accurate connection between your site and social platforms means that search engines and social media knows websites which website corresponds to which social media page.
4. Maintain Followers
It is important to keep your followers and it good to follow back those who have followed you. It’s great to keep the balance between followers and those you are following as this increases confidence in followers.
5. Insert Social Media Buttons On Your Website
Also, you need to add social media buttons on your website so that readers can easily share your content.
Depending on the social media platform and your website there are various methods and plugins to enable your readers to share your content.
For instance, if you are using WordPress search, Google for “how to add social media button t WordPress”
Keep the buttons above the fold to enhance exposure and keep in mind that larger buttons get more clicks than smaller buttons.
6. Find and Follow Influencers in Your Niche
Now it’s time to gradually build your own tribe of followers. Most of the users will not follow you back because you have a new account with no followers but adding them is necessary for 3 reasons:
Social media platform will use this information to make suggestions on who to follow so by following popular people in your niche is like telling them that you are also in that niche.
Most of the people follow the followers of a popular person because they know that some of them will follow them back.
7. Share The High-Quality Content
Sharing interesting and valuable content is more suitable to get you to post shares an enhanced number of visitors to your website and under some conditions more sales as well.
Moreover, the definition of interesting content depends on what your audience is interested in and finds engaging.
8. Follow The Rules
Social media platform has some rules to keep spammers away. For instance, there is a limit on
Google + on the number of users you can add or remove from your circle also there is a limit on twitter on the number of people you can follow per day, Facebook has its own rules.
This indicates that it may take some time to make thousands of followers so you have to be patient and not try to rush into results either by breaking the rules or by spending your money in ‘buying followers or tweets’ or anything similar.
9. Schedule Your Post Ahead of Time
There are various studies analyzing the effect of posting frequency and some best practices are:
Twitter: If you tweet more, you can get more publicity.
Pinterest: A few times per day is enough
Facebook personal page: As multiple times as you want
Google+ Business page and Google+ profile page: As many times as you want but don’t exceed it because this may produce the opposite results.
Facebook Business page: As many times as you want
10. Let People Know Where to Find You
Want to increase your followers on social media? Let the user know which platform you’re on and how to find you. In the event that you’ve got a blog or YouTube channel, you must link it to your social media account so that user can follow you just with a lick.
11. Use The Right Hashtag
The hashtag is a way for your current to appear in the right places, where people that are interested in the hashtags keyword may be looking around ready to see your post and follow you.
So use the hashtag in all your tweets. Try not to overuse it because the same research states that utilizing more than 2 hashtags in a tweet bring down the engagement rate by 17 %.
12. Don’t Forget to Follow People Back
The majority of the people focus on how to get new followers but they forget to follow back those who have already followed them.
If you don’t follow back the people, some of your fans will un-follow you and the number of your followers will be decreased.
13. Focus on Trends
If you consume your most of the time on social media, you’ll notice trends. 2016 was the year of the Facebook video where pretty much everyone’s Facebook feed was flooded with videos. Keep an eye out for those kinds of trends and if you can jump on them.
14. Create Links
If you create valid links, it can generate more traffic to your website. Without links, search engines unable serve their purpose. Furthermore, it is an ordinary practice among website owners to link out to other websites and blogs. Also, you can try this trick and see the amazing effects yourself.
15. Set-up Blogs
Blogs are helpful to growing at an uncontrollable rate. Also, spam blogs are taking over the playing field. In the event that you want to be successful in your online -marketing campaign, try not to avoid the effect that blogs can create. You may be caught off-guard with the amount of traffic it can bring to your site.