Over the years, there has been seen a tremendous change in the trends of e-commerce. There can be seen a huge change in the e-commerce marketing trends and it still on changing. There are chances when the today’s marketing trends won’t be same for tomorrow. Thus, for a company, it is important to watch out for some latest trends for the years to come. Adoption and implementation of new marketing trends will help in discovering different ways of providing better returns.
In the year 2020, e-commerce will evolve in terms of marketing influence and artificial intelligence. There’ll be a change the way how the customers will shop. Therefore, it is important for the implementation of new marketing trends in order to increase the sales of the business.
Here are 15 E-commerce Marketing Trends 2021 that need to be considered by the business to improve the sales:
Better customer’s experience:
Whether talking about B2B or B2C, it is all about customer’s experience. There’s a difference in the customer’s experience when buying from the physical store and online store.
In physical stores, customers are assisted by the shopping assistants to find the ideal products. In the coming years, there will be virtual assistants who will help to shop online.
Increase in the mobile payment:
Another important marketing trend to watch in 2021 is the increase in mobile payment getaway. The business needs to evaluate the mobile payment options for making the payment easy and safe for the customers.
Mobile is not new to the e-commerce business. Marketers are making use different techniques such as mobile apps and mobile site optimization. In 2021, try to give more emphasis pay-per-click marketing into mobile. According to the stats, there will be an increase in the mobile users in the coming years.This means there will be more potential customers for your business.
The emergence of voice search:
A few years ago, it was predicted that online search will be going to happen with speech or image. In 2018, voice search emerged with a huge hit. Right from mobile phones to search engines, voice search is in great demand. Thus, voice search is one of the importanteCommerce trends 2021 that will ensure your business sales.
Advertisement based on interests:
In the coming years, there will be more focus on personalized advertisements. So, it is important to watch this e-commerce marketing trend if you wish to improve your business sales. Even search engine giants are displaying ads that are based on the interest of the users. Evolution of e-commerce services will let the users see the ads what they want to see.
Performance of the site:
In 2021, you can also watch for website performance monitoring as this is predicted to become an ideal marketing trend. Let’s be honest, customers are usually very impatient. They want to open the site within a few seconds. The companies will have good e-commerce sites with fast responsive apps. E-Commerce Development Company will give more focus on the development of high performing mobile sites.
The dominance of mobile apps:
These days, shoppers are most interested in shopping online through mobile apps. On the internet, more than half of the searches are done through mobile phones. Many businesses have made their website mobile friendly so that more people can come online and shop. The demand of the mobile apps is ever increasing and it will grow in the years to come. So, people need to consider these mobile apps marketing trends in 2021.
Getting creative with Instagram stories:
No doubt, social media platforms also play an important role in e-commerce marketing. In 2021 and the years to come, Instagram stories will be in used by the e-commerce brands to attract more targeted audiences. There are predictions of making use of social media platforms features for e-commerce marketing and attracting the target audiences.
The emergence of influencer marketing:
Another important eCommerce trends 2020that needs to be considered by you is the influence marketing.
This is mainly done through celebrities in which the customers get influenced by the recommendations of the influencers. Through this, companies will get to target potential customers.
There will be more focus on product visualization in eCommerce marketing trends. There are many companies have apps that offer the feature of augmented reality. This allows the users to visualize the complete product from mobile devices. This marketing trend is going to be adopted by many companies in the coming years.
If we’re talking about the marketing trends that we cannot forget about the chatbots. From a few years, chatbots are in use for providing assistance to the users. In the coming years, chatbots will become smarter and quicker.
More options of payment:
Different payment options will also help the business to increase their sales to a great extent. There will be more use of mobile-based payments and digital wallets.
Post payment feature:
One of the marketing trends that will boom in the future is the post-payment option. This will help in preventing any kind of loss to the business. This mechanism will allow the customers to make the payment after receiving the order.
Marketers will give emphasis on the content of the sites in order to attract customers. This method of marketing will continue to grow in 2021. We all know that internet users are going to increase in this coming year. And therefore legion of websites are about to land on the internet and therefore the demand for high-quality content will also be increased to a great extent.
Another important marketing trend which rising and will continue to rise is the social payment. Payments or funds can be transferred through social media. These payments are quite similar to the digital transfer. This is the most seamless way of purchasing that makes it perfect for eCommerce development.
In 2021, there will be a number of e-commerce marketing practices and trends. New trends of post-payment, social payment, the dominance of mobile apps, site performance and many more are some important trends that will bring a huge change in the business and the sales.
Ronak Meghani is a serial entrepreneur who has worked with small-medium-large companies. He is a co-founder of Magneto IT Solutions and has been closely working with eCommerce ventures since 2010. He has helped 200-plus international brands for building/improving their online ventures in the area of UI/UX, development, launching, revenue enhancement, marketing strategy, multi-vendor eCommerce marketplace company and much more.