The credibility of your business depends on how consumers perceive your website. It is important for a business to target the right demographic and create a website that will compel the visitors to engage. This is where the importance of an excellent and responsive design comes in.
A meticulously designed website can bring in considerable traffic and encourage a consumer to opt for your product or service. Now, let us ponder over relevant statistics that emphasize the importance of great website design for the success of your business.
Source: Pixabay
- 72% of people prefer mobile-friendly websites, suggests an article published by Infront Webworks. It can be a real dampener to find out that even though your website is perfectly designed, people still won’t engage with it. The truth is that people are more eager to land on websites that are mobile-ready. Appealing design with user-friendly navigation is the new norm that attracts considerable traffic.
- According to a study conducted by Shopify, an increase in the site speed from 8 to 2 seconds can amp up the conversion rate up to 74%.
- According to the stats presented by Tyton Media, 94% of people judge a website based on how responsive the design is.
- As per a study conducted by Socpub.com, 57% of internet users say they won’t recommend a business that greets the mobile users with a shabbily designed website.
- As per an elaborate study conducted by KoMarketing, 44% of website visitors will leave an organization’s website if there is no mention of a phone number or contact information.
- 47% of website visitors check out a company’s products/services page before looking at the other sections of the site. (Source: KoMarketing)
- Infront webworks suggest that raising your website loading speed can prevent the loss of 7% of possible conversions.
- 48% of people stated that a website’s design is the No. 1 factor in determining the credibility of a business, suggests Blue Corona.
- 59% of people will read or browse through something beautifully designed rather than something boring and drab if given at least 15 minutes. (Adobe)
- As per the statistics published by BP Studios, despite strong user preferences for mobile-friendly websites, some reports anticipate that 91% of small businesses don’t have a mobile-optimized responsive website.
- Web design research stated that crowded web design is the most common blunder small businesses make when designing the site. This gives rise to confusion among the visitors, making them hit the back button.
- The statistics published in KoMarketing suggest, after landing on an organization’s website through a referral site, 50% of visitors will use the navigation menu to orient themselves.
- 50% of total e-commerce revenue is derived from mobile platforms. (in front webworks)
- If a website crops up in a search engine query and it isn’t mobile-compatible, 40% of online users will go back and choose a different search result, suggests BP Studios.
- The statistics on BP Studios suggest that 82% of consumers have a more positive feeling about a company after reading custom content.
- The statistics published in SAG IPL reveals that 62% of organizations increased their sales by designing responsive mobile platforms for their company websites.
- According to the data derived from SAG IPL, 48% of consumers have opined that if a business’ website is not mobile-friendly, they will take it as an indication that the business simply doesn’t care.
- Mobile devices now consist of nearly two out of every three minutes spent online. (comScore)
- According to Blue Corona, you have only 10 seconds to leave an impression and inform them about what they’ll gain out of your website. After this time (and even before that), the visitor will leave.
- Companies that value creativity are 46% more likely to have surpassed their 2017 business objectives. (Blue Corona)
- Peer-produced content is the least likely to be doubted. Overwhelmed consumers often turn to peers, family, and coworkers as the most trustworthy content sources.
- As per the web design stats presented by Cubicle Ninja, 80% of Smartphone users access retail content.
- Once your website page starts loading, it takes a user .05 seconds to form an opinion about it. (Blue Corona)
- According to BP Studios, 78% of respondents in a particular study have stated that an organization’s social media posts influence the purchase decision of the buyer.
- As per BP Studios, 8 out of 10 consumers will prefer shopping online if offered free shipping.
- According to Invisionapp.com, slow-loading websites cost retailers at least $2.6 billion of loss in sales each year.
- As per the insights posted on Conversionxl.com, it takes 2.6 seconds for a user’s eyes to land on the area of a website that creates the first impression.
- Consumers invest approximately 5.94 seconds to look at a website’s main image, suggests Conversionxl.com.
- 70% of small business websites lack a Call to Action (CTA) on their homepage, suggests curatti.com.
- According to Blue Corona, laptop/desktop was the most commonly used devices, but a Smartphone is widely used by the Millennials.
- The statistics gathered from invisionapp.com suggests 85% of adults think that an organization’s mobile website should be good or better than the desktop website.
- According to Web alive, 19.6% of people opine that if they are unable to see the product details, they don’t buy from mobile e-commerce.
Image Source: Pixabay
Insights on web-design based on the statistics
The stats presented above point towards major transformation in the domain of web design. The following are some vital insights businesses should gain before driving traffic and sales through their sites.
- Involve your consumers
Instant gratification is necessary to cater to consumers. Most buyers know that websites usually load fast. Now, if visitors land on yours and it takes too long, they would simply visit the next site. You need to grab their attention quickly and engage them before they feel the urge to move on.
- Focus on website content
The content on your site holds immense importance. The visitors want to find the information they need in a simple and hassle-free way. You need to think strategically before placing any information on your website.
“It’s won’t be sufficient to have everything packed on the single page. You need to create different sections of the content and guide the consumer through your story,” suggests Tim Sanders, an expert on IT assignment help from Assignmenthelp.us Producing small, digestible chunks will allow the consumers to skim through engaging contents.
- Make the most of mobile technology
Mobile technology is evolving at a breakneck speed, as more and more consumers are engaging with mobile sites. Though desktops/laptops are still in vogue, mobiles have turned out to be a convenient option for many.
Consumers would obviously want you to care about the devices they are using. It is vital for your site to be fast and responsive when accessed via a mobile phone.
Your mobile website should not only function but engage your consumers as well. Simply piling on information will never work. Think about how consumers engage differently with mobile devices and use the technology to reap favorable results.
Endnote,
Our world is witnessing the massive digital transformation, which indicates that businesses have to rely on websites to engage and retain their consumers. This calls for an engaging website design. Use these insights and make your business shine right away!
Selina is a web development enthusiast who loves to stay updated with the latest trends. She actively shares her opinions about the latest technologies through her informative blog and essay help. Apart from this, she is a pet lover and a passionate photographer.