Aditya Kathotia

Aditya is the founder of Digital Polo a unique design company that provides unlimited design work for a simple, affordable fee. He also heads a full-service digital agency called Nico Digital.

The Role of Voice Technology in Digital Marketing

Introduction “Google, when is the meeting tomorrow?” “Siri, set a reminder for 2:30 p.m. to order lunch.” “Alexa, read this article for me.” Voice Technology is the latest buzzword in digital marketing. The reason being the rising use of virtual assistants. These audio-based technologies are transforming the way we live and respond to marketing messages …

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Everything You Need to Know About Choosing the Right Social Platform for Your Business

We all have an access to the digital world today. From our personal sphere to the professional workspace, almost everything can be easily conducted in the digital platform. From a business perspective, you can think of it as a tool that has multiple functioning capability, designed to achieve your desired marketing goals. There are many …

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5 Reasons Why Every B2B Marketer Should Resort to Account Based Marketing

One thing that is constant in the marketing world is change. New technology gives rise to new opportunities, which gives way to new trends. Something new is always waiting to happen in the marketing sphere. In this competitive world, companies that can stay abreast with the modern trends are the ones that stand a higher …

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