Digital Marketing – What, How and Why?

Digital Marketing, What is it? Digital marketing is simply marketing of any products or services using digital technologies, primarily on the Internet, but it may also include display advertising, mobile phones, and any other digital medium. Following advancement in technology, digital marketing methods such as search engine marketing, optimization (SEM), search engine optimization (SEO), influence marketing, data-driven marketing, content marketing, content automation, e-commerce marketing, campaign marketing, social …

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