Digital Marketing – What, How and Why?

Digital Marketing, What is it?

Digital marketing is simply marketing of any products or services using digital technologies, primarily on the Internet, but it may also include display advertising, mobile phones, and any other digital medium.

Following advancement in technology, digital marketing methods such as search engine marketing, optimization (SEM), search engine optimization (SEO), influence marketing, data-driven marketing, content marketing, content automation, e-commerce marketing, campaign marketing, social media optimization, social media marketing, email direct marketing, e-book, optical disk and display advertising are becoming more common. Digital marketing has now extended to even non-Internet channels that provide digital media as well, such as mobile phones (SMM and SMS), on-hold mobile ring tones and call-backs.In essence, this form of an extension to non-Internet networks has helped in differentiating digital marketing from online marketing, which is another catchy term for marketing methods which strictly occur online.

How Does It Work?

How Does It Work

The following are some of the ways digital marketing works thus helping you withstand competitions;

  1. Launch online

This is the first and important step in achieving an effective digital marketing performance. It involves launching a website and a social media page on public platforms such as Instagram, Facebook, LinkedIn,and Twitter.This can be followed by populating your page with quality contents and relevant as this will help to boost your credibility and brand perception. Also, of importance to note is that since most customers will tend to interact with you through the phone, try to invest in a phone as well.

  1. Search engine optimization (SEO)

SEO helps with the ranking of your website and normally relies on the content posted. To attain the best SEO ranking, you are required to make sure you that you provide quality content that utilizes keywords that are commonly used in the industry venturing in

  1. Define your customer

With a website and a social media presence offers you a better chance to promote adverts that reaches out to the exact kind of customer you want. Thus, you can specify the demographics of the people you are targeting in maybe in terms of location, age bracket,and gender

  1. Drum-up business on mobile

This is normally aimed at reaching the targeted group through their mobile devices via emails, websites, SMS or the company apps. When using this mode, try and provide your target customers with personalized time and location-sensitive information so that they can easily acquire what they want any time.

  1. Gauge On performance

When you adopt digital marketing tactics, it’s essential to measure the outcomes of your efforts to determine what works out. This is because not all digital marketing strategies would work well for your business, so gauging on the outcome helps you in re-strategizing.

Why Digital Marketing

Why Digital Marketing


Digital marketing is considered to be lesser expensive when compared to other marketing methods. Specific prices tend to vary based on what you’re doing,but adverts spend lower than all other forms of marketing.

Mobile Access     

With the current situation where almost everyone has a smartphone. This will be the best way to reach out easily. With Remarketing adverts, text and email marketing, and also social media you can easily be in front of your target group while they use many different apps on their mobile phones.


Digital marketing can take different forms which may include the use of banner ads, content marketing, email marketing and also social media posts. Thus, by simply learning how to market yourself digitally, you can open up a vast range of possibilities for future publicity strategies


Recently, many customers do almost all of their shopping online. Thus, with digital marketing, you can appeal to these people easily, thus expanding the reach of your company.


Most customers tend to engage more with marketing materials that combine multiple types of content such as video clips, photos, and audio. Thus, it is far easier to incorporate all these content types into digital marketing than any other form of publicity.


With digital marketing,you will stand a chance to communicate directly with the customers who see your content through messages, website comments, social media post,and reviews. This will prove them that you value what they say and think.


Digital marketing helps you to track all the activities. With it, you can easily monitor which adverts and types of content customers have viewed shortly before they make a purchase. This will, in turn, help you in establishing which forms of marketing methods are more effective


Digital marketing makes it easier to remark on certain issues and controversies that relate to your product or your business. Through this, you can easily establish yourself as an authority on such topics, resulting in readers developing trust and purchasing more.

Influencer Engagement

Influential figures in modern culture tend to promote themselves through social media. Digital marketing offers you a chance to engage with these influencers and gain their respect. If you happen to play your cards right, you can get them to recommend you, resulting in their followers becoming your customers and spread brand awareness.

Print Enhancement

Digital marketing will also let you expand on your print marketing efforts. By writing online content that clarifies claims you make in your print adverts, you can go into detail, maximizing the effectiveness of all methods of publicity and integrating on your campaigns.

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