Mathew Richard, Author at CompleteConnection

Author name: Mathew Richard

Mathew Richard is the senior copywriter and content specialist at TradeKey – Your Key To Global Trade. With fluid style and witty turns of phrase, he demonstrated an intuitive understanding of the power of language which helps him nail TOV in copywriting. Written words are his second love, after Jasmine from Aladdin.

PPC VS SEO: Which Strategy Should You Invest in?

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If you are looking for a way to boost traffic on your site, then I’m sure you are aware of the fact that SEO (search engine optimization) and PPC (Pay-per-click) advertising are the two best techniques. However, before you invest, you have to be sure whether to go SEO, PPC, or both at the same […]

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