Viktor Micic

Viktor Micic is a product manager who helps moving companies turn daily operations into clear data. He leads CRM development at MoversTech, shaping tools for sales, dispatch, and customer care. He’s spent the last five years turning mover feedback into practical features that teams actually use.

A dashboard displaying various website traffic metrics as graphs

Business

How Small Businesses Can Use Data to Improve Everyday Decision-Making

By Viktor Micic / Business

In a small business, every day can be make-or-break. And as a small business owner, you make lots of crucial calls on the fly. Each one can shape your cash flow and customer mood — not to mention your team’s morale. Unsurprisingly, data can help you make the right calls.

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Business

Automating Customer Interactions Without Losing the Human Touch

By Viktor Micic / Business

You’ve probably had one of those weird moments with business automation. You start chatting with customer support, and something feels a bit off. The replies are polite and technically helpful but hollow. You get answers, but you walk away thinking, “Was that even a person?” That’s the line companies keep

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