Content marketing is a very important tool for businesses that can help them in planning and preparing some dependable and cost-effective sources of new leads and website traffic generation. But if you think your content marketing strategy is just not working, you need to revisit the strategy to ensure that it is innovative yet strong.
A report from Content Marketing Institute states that B2B marketers who were successful in 2018 spent 40% of their business budget on content marketing. A lot of businesses, irrespective of their size, fail miserably when it comes to content marketing strategy. But don’t panic if you still can’t decide which content strategy or plan to rely on that can help you in achieving your goals.
Well-Written and in-depth content can do wonders for you. Let’s just dive in straight to find out more about in-depth content strategy.
Create Unique Content
The most important rule for producing an in-depth, good quality content or blog is that it should be unique and engages the audience. Try not to ever duplicate or spin content, whatsoever. Spinning or duplicating content shakes the trust values and gives an impression of plagiarism. Ensure that the content piece you generate is nothing but distinguished in its ideas. You can’t afford to simply re-write another piece of article or blog; however, you can shed some light on similar insights. You want the content to be creatively insightful and unique in its texture and words.
Give it a Keyword-Rich Heading
If you are certain about producing good, distinctive content, then make sure to add in keywords and an attractive title. Whether it is a video, blog, an article or other any kind of content, your work must be pleasantly attractive. What compels a customer to click and give leverage to your listing over another’s is highly significant to search hubs like Google.
No matter how low your content ranks than of those who have a higher-ranked piece of content, if your work is getting more attention and clicks, then it will surely make its way above the charts. We are not emphasizing click-bait; we only mean striking titles with power to draw the reader’s attention to investigate in further.
Some handful of ideas:
- Use lists: 10 Top Countries or Cities to Survive in for Digital Wanderers
- Use questions: 6 Sure-Shot Ways to Shed those Extra Pounds: How Many Ways have you Tried so far?
- Use controversy: Reasons why most Men consider Women are Awful Drivers
- Use lessons: 15 Lessons that I got to learn from my first year of Tech Business
- Highlight comparisons: 10 Year Challenge of Then Vs Now.
Find Your Target Audience
Make sure whatever you are producing in the name of good content should reach the relevant audience. Don’t create content for limited readers; produce something that appeals and attracts your audience at large. Otherwise, it will make them oblivious towards you. The whole blog, piece or article in one way or the other, must hold your existing readership. If your existing audience is missing, ensure that your piece of content is powerful enough to get their attention back.
This is crucial when trying to generate traffic because it is at the peak of accuracy. The more apt and in-depth content you have; the more appropriate it will be to the relevant audience. As a result, the audience, be it existing or new, will keep coming back to your page for new content.
Make it Highly Engaging
Believe it or not, good content is extremely appealing. Speaking with a metrics point of view, it shows that well-written content is absorbed, digested and widely read and visitors do not just scroll but also spend quality time reading your website’s content. A certain amount of time that a visitor spends on a site shows how engaging the content is. If you are committed to producing good content and its ranking, it has to be exceptional in writing. You could also use ebook creator guide for content upgradation.
When your readership is engaged and involved, they don’t only spend time reading the article, but they also click to check other features of your page. You’ve successfully gathered their attention and brought in something interesting for them.
Sharing Content with Your Entire Network
Sharing is another way that shows how well-written your content is. When readers like your content, they share your work with their friends, family, and social circle. These shares count, so this is the best way of establishing authority on your page. By producing good content, you are actually inviting visitors to share your content further through their social media accounts, or link the content in their blogs posts.
Think of excellent content that you have come across lately. When you discover a content that is worth reading, you tend to share it with others also. Search hubs like Google and a few others know that good content never goes unnoticed, so it keeps a track of the number of times it’s shared.
Make Content Valuable and Useful
A well-executed content is extremely useful as it brings massive value. Provide people with the information they crave for by going an extra mile. Check into minute details and create a difference with your written material as that’s the trail to achievement in the digital world.
When you produce valuable content that benefits people, you automatically become an authority and specialist in your own field. As your existence is recognized, so do the chances for making more money. Collecting feedback is another way to understand customer priority. Using the right content can help address their problems and let the potential businesses to connect with you. Creating buyer personas can help you improve your business.
Enhance a Keyword
Producing good content can be challenging. However, coming up with a well-written content that’s also keyword centric and is not something over-enhanced at the same time, is the toughest part. One has to be particular about how frequently or how rarely they use keyword and they also have to make sure that the whole article sounds organic and totally natural.
Make sure to choose the right keyword. You should try to come up with content that is not only search engine specific. You can use certain tools that produce market competitive keywords.
This is something self-explanatory. Ensure that you produce an error-free content. Not just grammatical mistakes but also errors relating to spellings. While a few mistakes and errors won’t compromise your ability to create good content, frequent mistakes will severely weaken your position. Before you begin, collect the right data and show your expertise in research to ensure professionalism.
The problem? Mistakes and errors disturb the smoothness of reading. Often when a customer finds too many grammatical and spelling blunders, they instantly lose interest. Prominent search hubs like Google is well aware of this, therefore, they pay extra attention to the errors if discovered in a content.
If you want to ensure a successful content marketing strategy, start by building a marketing plan, then add tools for better content generation and explore all the resources to keep an up-to-date strategy.
Sohail Rupani is a senior SEO strategist at PNC Digital a digital marketing agency based in Orlando. He specializes in SEO and SEM techniques. He is passionate about technology and loves to analyze the tech industry in his spare time and stay in touch with the latest happenings. He also writes technical articles about SEO and digital marketing. Follow @sohailrupani for more updates.