It’s well known that many Instagram influencers will do anything — including buying fake followers — in order to increase their appeal to potential brands for partnership. Influencer marketing has exploded and today, nearly every B2C brand has done some kind of collaboration or sponsorship with an influencer or at least considered it. It has […]
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For large businesses and organizations that have big advertising and marketing budgets, it is no big deal to spend a hundred or few hundred dollars on some campaign. It is only a small dent in their monthly marketing budget. In contrast, every dollar counts where a small business or entrepreneur is concerned. They have to
6 Ways to Market your Small Business for Less than $100 Read More »
Time to Interactive (previously called Consistently Interactive) is one of Google PageSpeed Insights main metrics that measures the time it takes the page to become interactive. Here’s an example of how page TTI is measured: Any kind of useful content has appeared on the page. This is First Contentful Paint. At this point, the user
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SEO is like fashion – every year it’s different. New global trends emerge – like voice or image search. Things that worked great a couple of years ago don’t work today. Google keeps changing its algorithm to serve more relevant results – and you have to follow. In this post, I’ll tell you about 10
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According to Google Ranking Factors, SEO content is one of the top three parameters of ranking. This means that any website, which wants to have a high level of performance needs to concentrate on SEO content writing. Content on digital channels has to satisfy, not only user intent but also search engine intent. This means
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For every business, marketing is essentially a set of tasks and activities carried out in order to drive sales and grow. Having an effective marketing plan not only involves advertisements and promotions. It requires a lot more than just reaching out to the customers. Having said that, marketing is, in fact, the complete set of
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The traffic attributed to your business website is directly related to the quality of backlinks it has. It is important to get backlinks from trusted and high-authority sites to gain better search engine rankings and traffic. Google bots are always in the process of checking out the quality of backlinks while scouring the Internet for
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With hundreds of link building programs screaming out in the market for their genuineness, it may get a bit difficult to identify the right one. But, it certainly isn’t impossible. In other words, there are measures to ensure that you end up buying the right program. But, the question is how do you do it?
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Surely, you don’t need one more SEO problem to worry about. Particularly when your websites already have hundreds of URLs. What if someone from Google called you and told you how your websites will benefit only if you would leverage the power of SEO friendly URL structure! I’m sure that will get your attention. Here’s
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In the world of SEO, the only constant is change. It has been reported that Google changes its algorithm of search around six hundred to five hundred times every year. While the majority of the updates may be small, SEO and users do not pick these even though Google lets out significant updates. Over the
Types of Google SEO Algorithm And Ways of Recovering From Them Read More »