Digital Marketing

Photo by EVG Kowalievska via Pexels While the idea of search engine optimization (SEO) is often associated with the concept “bigger is better”, times are changing. If fact, were you aware that an impressive 46 percent of all Google searches are now associated with local queries? This is crucial if you hope to maximize your […]

The digital marketing industry has witnessed a massive surge in the past five years and is expected to expand threefold by 2024. A recent study noted that marketers ranked data and analytics as the top skill required to succeed in this field, even above creativity and written communication skills. With such an exponential demand for

The last two years have been quite different in a way due to the outbreak of the COVID-19. Zoom and Google Meet became the default meeting rooms for many, while webinars became common events. Digital marketing became extremely popular in 2024 and proved once again that it has a vast scope. According to digital marketing

Growing a home improvement business and attracting new customers can be challenging. You need to set yourself apart from the competition and find the right strategies for your business. When choosing the best business strategies, marketing strategies are the most important ones. Digital marketing strategies bring your company to the next level and help you

Are you facing a hard time writing a blog? Well, I don’t blame you. It happens to every blogger whether they are new to this field or not. Writing a blog is difficult but if you conduct proper research it will not be a hard nut to crack. Our mind is full of great ideas.

Using email marketing in digital marketing is an essential part of the process. Besides being incredibly cheap and capable of engaging your customers, it offers an excellent value proposition. While most marketers are unaware that perfect email can positively impact SEO, they will likely learn about it soon. When crafting a marketing strategy consisting of

Marketing has always been about the techniques to reach target audiences or customers. What’s changed now, as technology evolved, is the platform where you will find that targeted audience. In the early days, companies depended on traditional marketing strategies to sell a product to customers. Print Media Marketing, Broadcast Marketing, OOH Marketing, Direct Selling, Event

Choosing the right career path for yourself can be daunting yet exhilarating. You would be required to assess your love and passion for a field against the long-term stability and career prospects available in the domain. If you are creative, a quick thinker and good at analysing, a digital marketing career might be the right

Trying to figure out why your website is not working the way you intended it to? One of the most common reasons for this can be a lack of SEO utilisation. The world of SEO keeps on evolving and changing every day because of the new algorithms introduced frequently. However, there are some fundamental principles

Every year, the digital marketing landscape changes. Something new always happens that can have an impact on your digital marketing strategies. To be successful in a digital world, you need to stay on top of the latest trends in SEO, social media campaigns, email marketing, DSP advertising, and paid Facebook and Google Adwords advertising. Overall,