The last two years have been quite different in a way due to the outbreak of the COVID-19. Zoom and Google Meet became the default meeting rooms for many, while webinars became common events. Digital marketing became extremely popular in 2021 and proved once again that it has a vast scope.
According to digital marketing statistics, around 60 percent of the world’s population has access to the internet. The figures went up by 20 percent in the last couple of years amid the pandemic, with several ventures going online.
It will be safe to predict that it is the quickest form of marketing due to its wide visibility, results measurability, and high reach. Soon, it is expected to become the major focus of all advertisers. Hiring a reputable digital marketing agency for all your digital marketing requirements is also crucial.
Let us now see how SMM, SEO, and web development have become the puzzle pieces of using digital marketing for business.
Social Media Marketing (SMM)
The most drastic transformation took place when social media emerged as a single-stop solution for growing our brands and finding fresh career opportunities. It simply proves how crucial SMM has become these days.
The platform has triggered several marketing professionals to think again about their marketing strategy on social media platforms. SMM enables marketers to engage and connect potential clients on platforms such as Facebook, YouTube, Twitter, LinkedIn, TikTok, and Instagram. Marketers can easily engage their target audience by their ability to create engaging content and a powerful social media strategy. If the trend continues, which is quite likely, social media will be a major digital marketing strategy even in 2022.
Importance of SMM in digital marketing
Business-to-business leaders can use social media platforms to accomplish the following:
1. Generate leads
Social media marketing can help in creating meaningful engagement and conversations within a target industry by uploading news, videos, intriguing trends, and data. You can not only create credibility with your potential customers but can also gain useful leads by using these strategies.
2. Create brand awareness
Organizations can narrate their stories across various platforms about the reason behind launching their products. They can also keep their audiences engaged with enthralling employee and customer stories.
In case B2B entrepreneurs can leverage their employees’ voice, their brand visibility can increase even further. After all, each employee has their personal network, while every network might have hundreds of contacts. Also, all these contacts could be, in turn, connected to several other people.
3. Deploy social listening
Entrepreneurs should always listen to what people and their customers are saying about their organizations. It will offer them an opportunity to receive frank and bias-free feedback about how people perceive your brand. You will also have a better understanding of the business’ area of improvement while also focusing on aspects that are approved by people.
4. Create relationships with leads
When organizations are into social selling, their sales personnel can nurture relationships with leads. By using social proofing and innovative content, they can assist their potential clients in solving problems. Thus, your sales professionals will be able to build credibility and trust.
5. Make your brand more authentic
When entrepreneurs engage more on social media, their brands get a chance to create the trust factor with potential customers, employees/talents, partners, and other stakeholders. It is particularly correct when people are trying to promote your services/products or brand to others. It has been seen that people are more likely to believe the recommendations or advice from their friends and families instead of the official brand channels.
Search Engine Optimization (SEO)
Search Engine Optimization or SEO is usually considered to be a marketing tool instead of marketing itself. It not only increases the scope of marketing but also expands the reach for a specific brand by alluring a large population of potential customers. However, a few elements should be considered when you optimize a web page. These are as follows:
- Content quality
- The number and quality of inbound links
- Degree of user engagement
Techniques of SEO strategy
● Off-page optimization
It includes methodologies, such as link building and web page promotion. Incoming links affect a website’s search ranking in search results to a large extent.
● On-page optimization
It is an SEO methodology used for increasing a web page’s visibility and web traffic.
In SEO, there is no quantifiable rubric or specific rule to secure a higher ranking for a web page in the search result. The algorithms of Google keep changing regularly, so it is not possible to make accurate predictions. The only means is to monitor the web page’s performance closely and make changes accordingly. So make sure to get in touch with a reliable search engine optimization firm for all your local SEO strategies. Importance of SEO in digital marketing
1. Improves quality of website content
Search Engine Optimi In SEO, there is no quantifiable rubric or specific rule to secure a higher ranking for a web page in the search result. The algorithms of Google keep changing regularly, so it is not possible to make accurate predictions. The only means is to monitor the web page’s performance closely and make changes accordingly. So make sure to get in touch with a reliable search engine optimization firm for all your local SEO strategies. It ensures improvement in the quality of website content and improves user experiences. If an organization’s content strategy is successful, it has meaningful content that is engaging and cohesive. It supports attracting the target market. The success of the organizations depends on creating quality content through SEO services. The tool helps in keeping a tab on an organization’s content strategy and optimizes it according to the most recent trends.
2. Increase in web traffic
SEO and search marketing are closely related. A prime goal of Search Engine Optimization is to boost web traffic. It is an outcome of the website’s increased ranking and visibility. SEO makes sure that the website gets a prominent position in the results of the search engine so that it can compete with the rivals.
3. Offers better ranking and visibility
SEO makes it simpler for your potential users to visit your website by improving its ranking among other rivals. Thus, your website is easily visible to a greater number of web users.
4. Offers improved user experience
Thanks to SEO, a website can become more responsive. Web users have high expectations in today’s world as they expect any web page to load within 2 seconds. If the page loading time is longer, the web page’s conversion rate is lower. If you can improve the page load’s speed, the bounce rate will reduce. Thus, users will likely visit your webpage more often. SEO ensures page optimization for desktop/laptop users and mobile phones both, thus engaging more web traffic from different sources.
Typically, there are multiple ways to define web designing. However, the actual meaning of all these definitions is that it is a mix of different elements like planning, creating, architecture, layout, etc.
Apart from that, all web designers should cover an array of elements for designing web pages. These include contrast, color, images, fonts, user interface, videos, etc. The result of these elements to create a web page is referred to as web design.
Importance of web design in digital marketing
Digital marketing and web design have a close relationship. Many online marketing techniques rely on corporate websites, such as content marketing, SMM, and SEO. Therefore, if you wish to have a well-designed website for your business, you should hire a digital marketing agency.
WordPress is mostly used for designing websites as it is extremely flexible and easy to use. It has various in-built designs and themes, which means there is no need to struggle with outputs and coding.
A website is necessary not only for digital marketing but also for any type of business, irrespective of its size. The purpose is your audience, and customers will discover your business through your website instead of the store or physical office.
A website is a necessity for business success in this digital world. The reason is your customers and audience will find you through the website rather than the physical office or store. More and more organizations are taking innovative steps in the digital space for their brand-building exercise in a short time.
Today’s websites are completely different from those in the earlier days. These days, even young students can create their website within a few hours without any kind of prior experience. However, it is not sufficient to simply create a website but to market it as well.
Web Design Techniques
Digital marketing and web design are some of the top strategies to market your business website. The important point to remember is that both play a prominent role in developing a business. Therefore, it is imperative to adhere to some key points while designing a website if you are serious about leveraging online marketing techniques.
1. The website should have a responsive design
The design of your website should be responsive in nature. For example, whenever any online user visits your business website, they should easily get the information they are looking for. You can use Live Chatbots to achieve this functionality. So, whenever these users key in their queries, these bots can respond to them. The process assists you in creating a relationship with all those people who visit your website.
2. Use WordPress
If you use WordPress to design your website, you can easily access it and make changes whenever required. Previously, when coding was used for website design, it was very tough to make any changes, execute outputs, and check errors. Now, you can simply add your content without writing any code.
Many online visitors get drawn to a website because of its unique themes and designs. It is essential to note that your website should be easy to use for visitors. Navigation is extremely crucial, and try to avoid clumsy themes and designs.
3. Use fresh content to update the website frequently
You should not keep any unwanted content on your website. Whenever you are updating your website, use fresh content to replace undesirable content. The use of digital marketing tools will draw more online visitors to your website. Every time a user accesses your website, they will instantly search for the specific content they were looking for. So, if they come across any irrelevant content, they may not visit your website again.
4. Add icons of popular social media platforms
It is obvious that a business will create a social page for their websites, such as Instagram, Facebook, LinkedIn, and Twitter. You should link these websites on the homepage of your business sites through tiny buttons. These users can get more details on your social media pages, such as comments, ratings, and reviews. It will enable online visitors to get redirected to your social media accounts with great ease.
5. Mobile optimization
You should optimize your business website for mobile as well as desktop views. That’s because a majority of the audience today access websites through their mobile phones. Another important point to note is that a majority of digital marketing techniques, such as email, SEM, and SMM, will be seen on mobile phones. These techniques can redirect online users to your website directly. Hence, there is a need for a mobile-friendly website.
The digital marketing strategy for your organization needs to be robust and a combination of all these tools we discussed in the article. AI and emerging technologies will play a big role in the SEO strategy for 2022. PPC marketing and social media optimizing services are also here to stay for a long time. Additionally, a user-friendly web design and digital marketing agency go hand in hand.
Aaron Hanson works as a Digital Marketer with e intelligence, a digital marketing company with offices in the UK and India. He works passionately to find innovative solutions for digital marketing pain points and loves to share his expertise with anyone who needs it.