When it comes to evaluating your website to ensure better performance, explore the most important website KPIs you should be analyzing.
Over 90 percent of people select businesses on the first page of a local search result.
This is the power of not only having SEO on your website but also having an optimized website. You want to make sure your website bounce rate is slow and you’re providing valuable content to your target market.
If you want to learn how to evaluate your website’s effectiveness, you need to consider website KPIs. These are also known as key performance indicators, which are essential website metrics if you want to improve the user experience.
Here’s a guide on essential website key performance indicators and what they reveal to you about your customers and your website.
The Conversion Rate
One of the most important website KPIs you need to keep an eye on is the conversion rate.
The conversion rate is how you take your leads and convert them into paying customers. Your conversion rate tells you how many leads are actually converting and how it compares to your competitors.
When you look at the conversion rate, you see what is causing the most conversion on your website.
It could be an advertisement that leads someone to your website and gets them to take action. It could also be how you nurture your leads after they download a lead magnet.
The ultimate goal is to take a look at the conversion rate and see if it can be improved. If you have a particularly low conversion rate, you should consider finding strategies that can help you elevate it so you can boost your business revenue.
Bounce Rate
The bounce rate is another website KPI that you need to consider if you want to improve the overall performance of your website.
The bounce rate tells you how long a visitor was on your website before they left. The user may have looked at a single page of your website and then decided to leave.
Having a high bounce rate means you should consider adjusting parts of your website to enhance the user experience.
The goal is to lower your bounce and keep users engaged with your website.
Pages Viewed
Another powerful website KPI is pages viewed. This means you are looking at what website pages spark the most interest for your target market.
If you discover that a particular page of your website is performing well, you should consider making adjustments to other pages.
You want to assess why some pages are viewed longer. It gives you insight into your target market and what they are looking for.
Average Time on Page
The average time on the page is similar to the page viewed.
The average time on the page will tell you what website pages are the least visited and which pages are the most attractive to your target market.
If you want to boost your business revenue, you should consider looking at what pages people tend to stay on the longest and why they stay on the longest.
It could be your blog, the product page, or something else entirely. But when you evaluate the average time on the page, it gives you insight into what is working and what isn’t working on your website.
Exit Pages
The final important KPI metric for a website is looking at exit pages. This means you are seeing where users are exiting your website.
You are seeing where you’re losing your target market.
You might discover that a particular blog or website page is causing people to leave the most when they visit your website. It means you need to make changes to your website to enhance the user experience.
Another way to measure website performance is with session replay, which shows the visitor’s journey on your website.
The Value of Website KPIs
While you may know what website KPIs to look at, you still need to know the value of KPIs and what they can do for your business.
The most value a KPI can do for your business is helping you build a stronger relationship with your target market. You’ll have a better idea of what they are looking for when they are visiting your website.
You’ll have a better idea of what you need to do to enhance the user experience.
In addition to building a stronger relationship with your target market, website KPIs will also give you more revenue.
By evaluating website pages and seeing what is driving the least amount of revenue and the most amount of revenue, you’ll have an idea of what changes you need to make on your website.
You’ll have an idea of how to optimize your website for more conversions. But equally as important, you’ll know how to generate more leads.
Ultimately, there’s a lot of value in website KPIs that you have to consider. It shows you what adjustments you need to make on your website if you want to cater to your audience and improve the user experience.
Now You Know How to Optimize Your Website
Learning about website KPIs and how they help your business is critical to business growth. It’s critical if you want to help your target market and create a better user experience for them.
This guide shows you what KPIs you need to consider and why they are of value to your business. By looking at these KPIs, you’ll have a better idea of how to optimize your website.
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Chris Mcdonald has been the lead news writer at complete connection. His passion for helping people in all aspects of online marketing flows through in the expert industry coverage he provides. Chris is also an author of tech blog Area19delegate. He likes spending his time with family, studying martial arts and plucking fat bass guitar strings.