If you’re a proud owner of a startup business, you probably already know that kick-starting a company takes blood, sweat, tears, and lots of money, too.
Now, having a sort of helping mechanism onboard that facilitates the otherwise strenuous process of putting your company on a map would undoubtedly be advantageous for you if you’re managing a startup. (Especially, if you are not working with the biggest of budgets.)
We’re speaking of course about digital marketing – a technique of marketing your business to the broad audiences of the World Wide Web where you organize websites, optimize their pages, and create clever meta descriptions that will be both attractive and descriptive.
The thing with digital marketing is, it does not only represent a great way to market your business nowadays, but you sort of have to do it whether you like it or not.
In this article, we’re going to discuss digital marketing and the impact it can have on your startup. As you will see, a carefully conducted digital marketing campaign, as well as regular maintenance and optimization of your online premises, have the potential to turn your business from an obscure place no one knows about, to a high-traffic commerce venue, people will love to come back to.
Right then folks, without further ado, here’s the deal.
Table of Contents
How Digital Marketing Can Take Your Startup to a Higher Level
1) Creating a Brand
One of the toughest things about starting a new business is convincing your new audiences and potential customers that there’s something that makes you different from the competition, that is – establishing a brand.
Anyone can sell leather shoes online, but not everyone can boast of a team of Italian artisans that makes everything by hand, from soles to the shoelaces.
Or, not every ramen restaurant outside Japan has its own Japanese chef who makes these according to the original recipe.
The idea here is, if there’s something that makes you stand out from the rest of the rubble, you need to talk about it and present it to the public. That said, one of the best ways to put some good words out there would be to market your business online. Whether it’s SEO, going mobile (pretty much a must these days), or concocting a mighty social media campaign, digital marketing can be a significant weapon in the hands of an owner of a startup business.
2) Lead Generation
Whatever it is you do in order to create a brand and spread awareness of your existence and capabilities as a business, the goal is always the same – lead generation. With it, of course, there closely follow sales as the result of having attracted people who like your products or services.
You can do this in a variety of different ways, but the best start is to create content where you can include keywords, so that when people roughly within the target group you’re looking for can find you when they type in the words that describe your business, or what you’re offering.
3) Social Media Marketing
A big part of digital marketing is social media marketing. It is harnessing the power of social media and using it to further the cause of your business.
The thing is, most social media platforms give you the opportunity to create accounts for your company where you can post business-related content and links. Also, you can start growing your social media audience, which is a great way to find new leads, as well as spread the message of your brand to new people on the social media-frequenting people.
Search engine optimization represents a great way to dress your content in a high-visibility jacket, so to speak.
The thing is, of course, search engine optimization takes time to learn and master, so you can’t expect quick results if you’re a complete rookie. On the other hand, if you feel you don’t have enough time to dedicate yourself to getting better at SEO, you can always hire the services of a professional team offering seo services. If you’re from Australia, GWM Brisbane can be an excellent choice for this purpose, for example.
5) E-Mail Marketing
Here’s a thing about digital marketing –it’s manifold, so you have plenty of different platforms and online venues where you can conduct your campaign, as well as maintain the level of interest people have in your business over time.
One of these ways is e-mail marketing.
Surely you’ve received these e-mails before where various businesses or social media pages you’ve subscribed to offer you a 20% off on a particular product, or some sort of deal with a limited time offer.
If you do it properly, and manage to strike a delicate balance between reminding your old customers about why they approached you in the first place and pitching another product or service to them, you can come up with an e-mail list of folks who will be on board with your subsequent e-mail campaigns, too.
6) Affiliate Marketing
If you aren’t sure whether or not a particular social media strategy will work for your business, learning that Amazon (one of the most successful businesses ever) is benefiting from it as we speak should give you an air of certainty.
What makes affiliate marketing so efficient is that it extends your reach many times over, because multiple people all concentrating on making people buy something from you can surely have a positive effect on your lead generation campaign. If you feel confident enough to go down this route, hire some affiliates to do the marketing for you, so you can concentrate on other aspects of running your business.
All things considered, running a digital marketing campaign is all about posting content regularly, covering as much of the World Wide Web with your presence as possible, as well as investing in some specialized software tools to enhance the degree of your SEO savviness, so to speak. The bottom line, as long as you’re willing to put in the necessary effort, as well as invest a little bit of money, there’s no doubt that you will have success with your digital marketing pursuits.
Mia Ackerson is a Melbourne-based writer. Loves writing about technology, digital marketing, and online businesses. She’s also interested inhome decorations,reading books, watching movies, baking, and gardening. You can follow her on twitter.