Promoting a new fintech startup with so many powerful giants on the market is not an easy task. If you are baffled but long for developing your brand, here you can read about 5 most effective social media strategies that could help you succeed in business
Fintech is one of the most fast-growing fields across the world. It is concerned with elaborating better and more convenient ways of providing financial services to companies and individuals. Fintech innovations are gradually becoming an essential need of numerous consumers that seek advanced security and better transaction methods.
If you are willing to enter this niche by launching your own Fintech startup, you need a set of sure-fire strategies that could pave the way for your activity in the market. New businesses normally have a small budget that puts limits on a number of marketing techniques they can potentially apply. However, it is vital to go with effective strategic marketing if you strive to build a reputable brand. This is why you should choose relevant marketing methods that could lay a firm foundation for further growth.
The most functioning strategies for promoting a newly launched enterprise rely on social media ideas focused on interaction with prospects and creation of an attractive image of your company. Since not every strategy requires massive spending and great manpower resources, you could benefit from those marketing techniques that are less involved with costs and rely on your team effort.
Here are 5 brilliant Fintech startup ideas that can speed up your business growth.
1. Explore social media opportunities
Over 80% of prospective buyers prefer engaging with their favorite brands on social media platforms. Let’s take Facebook. It is literally a vast database on the preferences and aspirations of all human beings. You can get information on any demographic area in a few clicks. It suffices to investigate a hundred profiles to draw infallible conclusions on what some audience is inclined to adore and choose.
The fintech industry is closely linked to public networks that create a favorable environment in which companies have a chance to promote their services, while customers have a rich choice. You can conduct as many surveys and opinion-polls as you need to gather all the essential information that defines what exactly people want to see on the market.
2. Mind the quality of content
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Your brand image is above all determined by the content customers see on your site and social media. It is not just beautiful words that make prospects believe that your business is trustful and worth making a deal. It is an appeal to your audience and an attempt to build their trust. High-quality content helps instill the right attitude towards your company and services. Engaging and strong content helps customers make wise buying decisions. Moreover, it also leads to better search engine optimization as a result of which your website is ranked higher on Google. Decent and high-quality content is usually followed by relevant pictures and statistical data that together increase customer confidence and keep them involved in your brand’s space. You should remember that each new post appearing on your media has an impact on the overall results that your social media strategy for fintech startup delivers.
3. Build trustful relationships with your target audience
Engaging with your target consumers is the best way to promote trustful and effective relationships with your clients. When it comes to Fintech, you should deserve the trust of your target audience to build customer loyalty and create new opportunities for further business growth. Obviously, your potential clients would prefer dealing with a company that actively communicates with the consumers to build flawless customer service. This means that the customers will be able to resolve any potential problems in the blink of an eye thanks to a well-established customer service philosophy. Fortunately, there exist many ways for you to build trustful relationships. For instance, you can let customers to leave their reviews or feedback and immediately react to any potential problems. You can also encourage them to participate in the process of continuous improvement of your product or services to reach maximum customer satisfaction. As an alternative, you could organize different fintech events devoted to your brand activity. Keep in mind that loyal customers are your key to success in a highly competitive Fintech environment!
4. Use videos to promote your success
Even the most sensational Fintech innovation must be supported by an effective marketing campaign to find its target users. Making creative videos will significantly enhance the process of reaching the minds of customers, especially when it comes to dedicated smartphone users. Having a couple of entertaining videos about your product will be a great booster for your business plans. After watching an informative video covering the pros of your Fintech solution, your customers will be well-informed about your product and a bundle of benefits it brings to the masses. Again, your videos can be grouped with your social media efforts and your work on building customer loyalty. You should remember that customers always appreciate those companies trying to get closer to their consumers by all means. At this point, video content will surely play a notable role in pushing your fintech company forward.
5. Invest in mobile apps
The last technique is more suited to those enterprises that have already implemented all the previous four. It simply boils down to the development of mobile applications that could allow people to learn about your brand with their smartphones or tablets.
People usually spend an average of two and a half hours on their smartphones. More than 50% of Internet surfing is done on mobile devices. Accordingly, companies without a user-friendly mobile app basically lose half of their prospective buyers that cannot access their pages and remain ignorant of their products and services.
The fintech banking services are primarily targeted at individuals that strive to feel at ease when handling their financial operations. With mobile apps, you are open to a higher number of customers and have a better chance of promoting your brand awareness among a wider audience.
How to choose the right marketing social media strategy?
There is no versatile social media marketing strategy because your marketing methods depend on your business goals. Whatever social media strategy for fintech startup you are going to choose, it is bound to come to fruition as long as you take into account demographic characteristics as well as your audience’s individual needs and expectations.