In today’s digital world, SEO has become very important for the survival of a business. Every business should perform SEO whether it is a small startup or a longstanding giant corporation. What do you do if you do not have enough funds to hire professional SEO support in Australia to help you? Do you just give up? Well, no! Free SEO tools have got your back.
Free is wonderful. Especially when that “free” whatever is giving you additional rank, traffic, riches, popularity, and reputation. Fortunately, there are a huge amount of free instruments in the SEO world. The drawback is that a portion of these free apparatuses are garbage. The prevalent view is that the more highlights an SEO device incorporates, the higher the cost. While this might be consistent to a specific degree, there are as yet many free and freemium devices that you can use for optimization purposes. Before we begin talking about that, first let’s see what SEO is, why it’s important and how you can perform SEO in Australia.
What is SEO?
Search engine optimization or commonly known as SEO is a way to expand your sites ranking in the natural search engine results for explicit keywords identified with your organization’s services and products. The higher your site positions in web searches on Google or Bing, the more traffic your website will get and consequently the better shot you have of creating new leads for your business.
Picking up views to your site through natural search is better than paid search administrations like Google Adwords whereby entrepreneurs are required to pay for every single click. When discussing SEO Google is frequently the most talked about as it is by a wide margin the most generally utilized internet searcher with a large number of individuals utilizing this site each day to search for new data.
Why Try To Rank Your Website In Google Australia?
Nowadays whenever we need to get information about anything, the first thing we do is type into the Google search bar and wait for the results. 90% of us don’t even look past the first 2-3 links and find what we are looking for.
Have you ever wondered, “How big is Myer?” or “Why Myer is so popular?”… SEO is the reason why Myer is one of the top stores in Australia and ranks #1 on Google search results. Shoppers today, are searching on Google BEFORE they discover items or services which make the top page positions in Google. Hence, if your website is not on the first page of the search results, you are losing 90% of your desired customers. Therefore, it is important to perform effective SEO which will improve your ranking on Google. The better the ranking, the more traffic to your business website; this results in:
- More customers knowing about your business;
- More leads for your sales team to pursue; and
- More validity and credibility for being positioned among the top ranking of Google Search results
How To Perform The SEO Process For Ranking In Google Australia
Search Engine Optimization is a simple but lengthy process which involves a series of steps and you need different tools to perform each step. In order to enhance your SEO, here are some simple steps that you should follow.
1. Audit Website SEO
This is a crucial step to perform as it tells you about the current state of your website. Conducting an audit of the website will expose any problems which might be limiting the ability of your websites to be visible in search engine results. The SEO Audit will check the page speed, highlight broken links and give an analysis of your content’s quality.
2. Correct Errors
Once you identify the SEO errors on your website then you have to fix them. Try to resolve all the technical errors affecting the performance of your website. Make sure you improve page speed, add keywords, compress image size, fix broken links and add social media links.
3. Setup GWT & GA
These tools are very important to help you gain data about your visitors. This data about the number of visitors, the device used to view your website, keywords used and etc. You can use google analytics and webmaster tools to gain this data.
4. Identify Quick Wins
Optimizing for keywords is the easiest and quickest way to improve your SEO rankings. You can identify the keywords and phrases most commonly used by your target audience by using different SEO tools. Once you have identified those common keywords, add them to your content, blogs and link addresses to increase optimization.
5. Research and Prioritize Keywords
This is a significant procedure to discover new keywords that potential clients will use to discover your products or services. It is ordinarily directed utilizing a scope of costly programming, yet you can use free tools to look for them. Keyword Research will result in a list of keywords and then you have to further research and decide which one is best for your needs. When you get the Keyword Research right and compose the correct content on your site, you can set up your business up to get heaps of free traffic from internet searcher results.
6. Backlink Building
A backlink is a link to the URL of your website which is placed on a different webpage. There are two types of backlinks i.e.: internal and external. Publishing the links to your website on your own site (internal links) or on another website (external links) creates more traffic and awareness to your site.
7. Track, Monitor & Report results
You need to track and monitor progress by reading and analyzing SEO reports. Assessing free SEO frameworks and checking for changes in guest numbers and rankings will keep you up to date about the website’s performance. Regular checkups will also help you identify issues on time.
Once you have finished the SEO procedure, it is an ideal opportunity to come back to the start and go over it once again. Website development is a constant procedure of research, amendment and assessing the results of your efforts. Therefore, SEO is never truly done, it is constantly updated.
Free Tools to Gain Rankings
Here are a few of the best free SEO tools that you can use to revamp your website and improve your Google ranking.
- Google Analytics
Google Analytics is to the online advertiser like air is to a human. One cannot survive without it. In case you are not yet utilizing Google Analytics, you must start doing it ASAP. There is no other information source that gives high caliber and point by point data like Google Analytics. In a Google-ruled period, it’s what we need to work with. The vast majority of different information instruments just piggyback on Google’s information utilizing the API. For all intents and purposes all the significant information and virtual data about traffic, site guests, etc originates from this basic source.
ClickFlow is a tool used to help organizations get natural traffic without more backlinks or posting excessive content. ClickFlow allows organizations to naturally observe which pages on their site have the most potential to develop incomes, for example, pages that have high impression include in search however a low active clicking percentage. Utilizing that data, ClickFlow will monitor feature tests to help develop your clicks from keywords you effectively rank for. ClickFlow drives up your main concern by demonstrating to you how much income you have picked up and the amount you remain to pick up.
- Google Webmaster Tools
In the event that Google Analytics is the air that an online advertiser inhales, at that point GWT is the fuel that the online advertiser needs. “Google Webmaster Tools” is very important for SEO. The very focal point of it is to deal with “search” and “optimization”. A portion of GWT’s best bits of knowledge originates from simply looking at the dashboard. SEOs and advertisers need to stay aware of the GWT dash all the time. GWT gives the same information as Analytics, however in a less difficult and progressively direct way. There is less tweaking you can do with the numbers, yet simpler access to them.
A standout amongst the most significant datasets from GWT is the connection information or link data. Staying fully informed regarding harmful backlinks is a protective move you can make. You need the information, you need the tools, and you need the power. More SEOs need to see the worth of GWT and utilize it more.
Schema furnishes clients with an upgraded experience where they are given explicit insights concerning a specific business on search result pages (SERPs). With this SEO tool, you can change your outcomes, customize reviews and update events. You can likewise incorporate the schema code very easily. The device likewise has a free WordPress module variant. There is a Scheme app as well which you can use for free for not more than 14 days. The best thing about this tool is that it provides different options for different businesses based on the needs and type of business.
- Keyword Planner
Since the Keyword Tool has been displaced, the Keyword Planner is the chief method for exploring keywords. You can use Keyword Planner by signing in to AdWords then go to Tools and you will find the Keyword Planner. It is the spot to be when you are doing any keyword or phrase research. The Keyword Planner is very functional and useful for finding organic keywords. As the chief keyword research tool, it plays a great role in SEO.
- SEOWorkers Analysis Tool
The Analysis Tool enables you to connect a website URL — any site, regardless of whether it is yours or not — and produce a report. SEOWorkers does not give anything new, yet it helps to spare a great deal of time in the examination and delivers background information about the data. A portion of the information, similar to the HTTP Headers Check is in the engine that we do not regularly think to check for. Other highlights included icons which help inform you about any problems. SEOWorkers gives a great deal of data, and some of it is unique in relation to other SEO related tools and provides detail consultations. For new SEOs it could be helpful to learn basic techniques.
- Google Trends
This is an amazing tool for the themes and keywords for your site. Google Trends looks at traffic for changed search terms; this includes geographic, historic and other related terms in Google. Understanding whether a term is a rising or falling component of your vocabulary is profoundly significant for producing engaging content. It keeps updating the list and tells you about the most popular current searches which you can use to optimize your website and to keep it up to date.
To boost your website’s ranking and to enhance your online marketing, SEO is the first step. You can use the above-mentioned tools for free from Google. Use them for keyword research, on-page optimization, backlink building, content creation and much more. All these tools play a vital role in strengthening your optimization strategies. Remember: “Google only loves you when everyone else loves you first” – and everyone else will only love you first if you perform SEO effectively.
A writer by day and a reader by night, Evelyn is a blogger and content marketer from Australia. She started her career as a junior writer in an Ad agency but with the passage of time her passion from food and travel grew so much that she started writing her own articles and blogs and get them posted on major Australian websites. Twitter