Online marketing is becoming a part of our day to day lives. Since its importance is increasing, it becomes necessary for the business to adopt powerful ways to promote it. Marketing is the most important aspect of any business, and it needs to be planned smartly and rightly.
In this article, we are going to learn different ways of doing online marketing for businesses.
Table of Contents
1. Create a Blog and Post High-Quality Content Regularly.
It is the most compelling way to do marketing of your business online. You have to create a blog where you can post and share high-quality content that adds an exceedingly high amount of value regularly. It is a long term strategy, and it won’t pay off overnight, but every business person needs to realize the importance of including it in the online marketing strategy.
Not only does building a remarkable blog in any business or niche help to drive traffic by piquing the interest of Google, but it also leads to creating authority. If
you become an influencer in your industry, you’ll earn the attention of customers, the media, and businesses. That will lead to enormous amounts of visibility and deals.
2. Showcase Your Content on Medium and Quora.
If you’re looking to get some new traffic, you should work on marketing your content on sites like Medium and Quora. How does it work? Write a high-quality piece of content on your website. Make sure it’s keyword-centric, insightful, different, and adds a lot of value. Make sure that whatever you’re talking about benefits people in some way, shape, or form.
In the same way, write another informative article for Medium or Quora. Create a link from that article using a primary or relevant keyword back to the main article on your website or blog. It is called content marketing, and it’s the most powerful way of getting rank on Google’s SERPs, while also reaching large potential audiences through these authoritative sites.
3. Connect with others on LinkedIn Groups.
LinkedIn groups are an excellent way of connecting with others in your industry to help you to spread your message. You can boost your content through LinkedIn groups. It’s best to add significance to a discussion or conversation to make it better.
LinkedIn groups are also a great way of contacting people, with whom we may not have any relationship. Share updates with the group members frequently but make sure that you don’t spam their group by over messaging.
4. Use Facebook ads and Plan Accordingly.
Facebook ads, while not free, offer an excellent opportunity for reaching the right demographics for your business. If you know about your customer then, you can use their interest, location, status, age, and many other factors, to target them by sending them to strategically-targeted landing pages, also known as squeeze pages.
Search with micro-spends to see which ad copy and squeeze page receives the best responses for dropping consumers into your sales funnel. It might take a significant amount of time to get the appropriate mixture when it comes to promoting on a platform like Facebook, but once your campaign is successful, you have to analyze it frequently.
5. Leverage the Power of Instagram Influencers.
Today the power of social media is unstoppable; you can immediately reach thousands of people from over the globe within a few minutes. While this won’t be free, it will give you prompt access to a wide audience in your particular niche as long as you pick the right Instagram influencer to help spread your message.
6. Produce Useful Video Tutorials on YouTube.
YouTube allows an excellent resource for marketing your business on the web. While you might find some friction at the origin for building your audience, if you focus on creating useful video tutorials, finally, you’ll reach a large number of people. Again, you have to concentrate on adding value to your customer.
YouTube is a great source for tutorials because you can influence people about anything in an easy-to-understand format. Whether you’re screen-sharing to create a digital skill, or you’re capturing something in the actual world, make sure that the quality of the video and the overall content is great. Also, make sure to leave a link inside the description back to relevant content on your site.
7. Develop Relations with Your Customers Through Email Marketing.
Email marketing is something that every entrepreneur should be engaged with, but it’s not that easy. To work with email marketing, you need to have a good relationship with the customer, and you should give away something for free in exchange for the consumer’s email address.
If you are sure about collecting emails then, develop good relationships with your consumer through the system like Aweber, Get Response, Constant Contact, or Mailchimp. And don’t try to bargain at every corner and turn. Firstly, connect to them, then focus on selling.
8. Collaborate with Famous Bloggers in Your Niche.
Reaching out to popular bloggers in your niche can be an effective way to market your business online, especially if you have something of worth to add to one of their posts. If you find a famous blogger who frequently writes about a particular topic that directly relates to your line of work, then reach them out and ask for their collaboration. A prominent way to make this happen is to give your services as a guest blogger.
9. Do Something Extra for Your Customers.
Communication is one of the most vital components of every business. Today, customers notice everything of a brand, and a good interaction is the most influential part. How efficiently you cooperate with your new customers leads to talk about your brand, and this talk will become a referral in the future.
Doing something extra doesn’t mean that you have to pay a lot of money; there are a few ways you can use to go ahead and make a buzz about you.
- Ask your team to be polite and helpful to your customers.
- You can give them vouchers as a freebie or can organize an event quarterly.
10. Optimize your website for SEO.
For optimizing your website the relevant keyword is an essential aspect of promoting business online. However, you should keep one thing in mind that the goal is to build excellent content, but also ensure that you optimize your site’s On-Page and Off-Page SEO.
While this can become a very long discussion, pay attention to things like your site’s speed, Meta descriptions, mobile usability, link profile, reading level, citation of sources, quality of the content, insightfulness, and so on. It is not a single day show; it is a continuous process. So, do not get disheartened if you did not get results in the short term.
11. Give a talk at a professional platform or on a webinar.
If you have an authority in your field, then utilize it to give a professional talk through conference or webinar. Of course, TED Talks would be the first suggestion for professional conferences, but you could speak at several other kinds of meetings or even webinars conducted online.
When it comes to online marketing, webinars are one of the most effective tools for selling almost anything to a highly-engaged audience. And the more significant that audience, the more likely you’ll be able to sell your products or services. In the long term, it would most certainly give you publicity, and over time, it will allow you to develop more authority. It’s an excellent way to spread your word professionally.
12. Make sure you utilize the press release for announcing important information.
Press releases are a great way to announce information related to your business. It won’t give you instant media coverage but it will help you to communicate with the targeted audience.
However, a press release that’s well-written and has a good link profile can marginally help you with SEO. Still, it can allow you to deliver remarkable company news or events that you can then use to pursue media outlets through the proper PR channels actively.
13. Create a branded email signature.
One of the easiest ways you can use for online marketing is by using a branded email signature. Put your links and any potential accolades your business might have got directly into your email signature. It helps to quietly promote your business to people that are in contact with you on a daily basis.
You should incorporate social media links in your email signature, too, along with valuable links to relevant company marketing pieces, digital brochures, or news pieces that highlight your company. Drop a small tagline or one-sentence catchphrase about your business and its purpose as well.
14. Conduct contests or co-sponsor it with other companies
Contests are a great way to engage with the customer. The contest allows potential customers to actively participate in it, and even it enables new customers to get a peek into it. Even you can give away your products to new customers while giving pocket-friendly benefits to potential customers.
For making it huge, you can co-sponsor it with other companies, groups, or professionals in your field. Use social media platforms like LinkedIn and Facebook to get a strong network, or connections with others, and find different like-minded companies or professionals who are willing to accompany an award or giveaway with you. This tactic aims to add value in the eyes of the public.
15. Launch a referral program.
The referral program is a cost-effective method to make a buzz about you. It is also known as word of mouth. Referrals programs are beneficial for online businesses because it works as an advertisement. These programs create trust among the newbies through recommendations from the existing customers. It has the potential to boost your sales and give your business a new shape.
16. Execute the 80-20 rule to know and market to high-value customers.
Are you aware of this 80-20 rule, it is also known as the Pareto Principle. According to this rule, 80 percent of the outcomes you receive are from 20 percent of the efforts. Primarily, it’s a small part of what we do that leads to producing results. The same goes for sales as well, which says that 80 percent of your income comes from 20 percent of your customers.
If you can recognize those clients, that are contributing hugely to your income and you can expand your business by making the right efforts by offering extra benefits or discounts to them. You can easily track them if they are using any portal system for sign in or get tracked through cookies.
17. Make use of Pinterest, Flickr, Tumblr, and Instagram
Posting photos and videos with valuable hashtags on Pinterest, Flickr, Tumblr, and Instagram and helping you reach the right people. Many high-domain authority sites allow you to post photos and videos to build the chain of the follower. When we think of these sites, Pinterest, Flickr, Tumblr, and Instagram first come to our mind. Applying the relevant hashtags and descriptions to categorize what you’re posting about correctly, and follow other people who are in your industry or niche posting with those hashtags.
This tactic is not a one day show as it requires constant effort, and after some time, it will lead to an increase in traffic.
It’ll take time. But if you really want to add value and you’re enthusiastic about what you’re doing, you’ll create that following up over the coming months and years. Engage yourself by commenting, liking, and engaging with other people’s posts as much as you can in order to get yourself out there in the beginning.
In this article, we have seen a lot of ways to promote your businesses online. These ways can differ for any business, so apply them accordingly. Make a proper marketing plan and set up your budget. In this article, I have tried to cover most of the methods. I hope this will give you useful insight.
Keep learning and experimenting!
Shivani is a content writer at InviteReferals. She writes SEO articles, blogs, and guest posts for businesses who want to improve website ranking on SERP. She follows a balanced approach for the quality of content and its marketing. She loves to do creativity, although she had an English major in her graduation