While hundreds of new businesses emerge every year, only 80% make it to the second year. One of the main reasons behind business failure is poor financial management by new entrepreneurs. Since small businesses are lean on finances, their success of failure is fully dependent on how entrepreneurs handle matters finances. With most entrepreneurs opting […]

Located in the heart of Europe, the land of Bratwurst, Wiener Schnitzel and Lederhosen is officially the world’s number one hotspot for exhibition events. Germany is not only home to the some of the world’s largest exhibition venues, but over 60% of all the major exhibition and trade shows in the world are held in

Small businesses need marketing just as much as large businesses do (if not more). This is why it is so important to know what you can expect in the coming year in terms of marketing. Here are some small business marketing insights for 2024. #1 Stop Outsourcing Outsourcing has now become so common that almost

Photo by Wendy Wei from Pexels Business owners focus primarily on promoting their brand outdoor to attract new people to come and visit them. But what happens when those people get in for the first time? Do they have an idea where they are? Do they get lost or wander around the building till they