Do you know that almost 49% of the businesses are working with digital marketing but they do not have a written strategy in place? The remaining half of the digital circle is sub-divided into two categories. Almost, 17% of the organizations have reported that they work on a stand-alone digital strategy, while 34% of the organizations have established a more general marketing plan for their respective businesses.
So which category of digital marketing in business do you actually belong to?
Ask yourself, why is it important to have a documented digital marketing strategy at your business? An integrated digital marketing plan can help you accumulate a good amount of information on the organic and paid search. It can provide you with a thorough insight into retargeting ads and social media reach. And when it comes to a website, it can help you to deploy some interestingly engaging practices such as marketing automation or even streamline conversion optimization for your brand.
Here are seven important reasons why we believe your business needs a superlative digital marketing strategy. Hence without further Ado, let’s check and assess these reasons once and for all.
You Will Have a Documented Digital Marketing Strategy
Organizations leveraging the power of digital marketing may become able to develop a general sense of what they want and how they are doing it. Their tactics might be in place but they aren’t appropriately defined. For example, you may know that your end-goal is to bring network traffic to your website but can you tell how much traffic you need? Maybe, your end-goal is to bring more customers but do you know which channels you should tap into or how much percentage of retention you should achieve?
A documented digital marketing strategy will define targets for your business and give it a direction.
You Will Have Everyone on-board and on the Same Page
Finding out whether there is a strong support for your digital activity or not can rather become a complicated task. In case, you have a written plan in place then accomplishing what you aimed for can incredibly become easier. You can preset your marketing priorities and a well-documented action plan will eventually help you measure your digital success. When something is not properly documented, then every other manager will follow their own practices and end up implementing different strategies.
A documented digital marketing strategy will keep a clarity that everyone in the organization is on the same page.
You Will Be Well Equipped with Potential Resource
If you are someone who pre-plans everything beforehand, then for you to find out how much budget does your digital programme requires to succeed is an essential task. Budgeting not only helps you to identify what kind of staff and skills you requires, but it may also help you understand how to successfully execute your plan. Obviously, there is no denying the fact that you can apply for more funding as per your need and hire more staff when the need arises. But, you will always be on the steady foot and be less efficient.
A well-documented digital strategy will help you plan budgets and staff members accordingly.
You Can Limit Up Duplication Errors and Wastage
When you are using a sufficient amount of resources and you don’t have a digital marketing strategy in place, then the resources which you are investing in your business will ultimately end up becoming a wastage. Most organizations invest a hefty amount on paid media through agencies for prospecting and retargeting, but often times, they forget to put up sufficient controls on their media spendings. This eventually leads them down a drain and not knowing how much they should be investing when and where often ends them up in a business demise.
In order to avoid duplication errors or resource wastage, good organizations empower written marketing strategies and focus on deploying these ideas at the workplace.
You Can Optimize Your Business and Stay Ahead
Most companies which have a website also have an integrated analytics. However, most senior managers do not ensure whether their respective marketers have enough time on their clock to act on it accordingly. You want to display continuous improvement and a good strategy can help you optimize your business. A great strategy is a worthwhile one which sends you ahead of the curve. You can clearly review the built-in systems and as long as you have a document to refer to, then you can make the changes accordingly.
Some other great benefits of penning down your marketing strategy are as follows:
- You will become capable to wrap your brain around the various complexities of your marketing strategy. It will enable you to take an analytical approach toward implementing everything you have in mind. You can pre-assess your budget and timeline so it suits best to win over your audience.
- A written marketing plan will enable you to focus on planning more than the implementation. It will enable you to become more operational in nature. You can direct your mental energy toward stabilizing core objectives such as achieving customer satisfaction with product/service.
- You want a vision of success and the only way to get one is using a documented marketing strategy. The more precise language you use in explaining your vision, the easier it is for the marketers to grasp your strategy and then work on it accordingly. Your employees will gain a clearer understanding of your respective expectations so you feel impressed by your professionalism.
Wrapping it All Up
Writing a strategy shouldn’t be a complicated process. You can start off with a couple of pages where you can jot down your goals and objectives. You can also describe your goals and be tactical with KPIs. But writing your marketing strategy down will eventually make your strategy agile and put your business back on track. After all, a marketing strategy is not only a report, it is the future digital face of your business.
