8 Metrics Every Digital Marketing Manager need to Track

marketing

We all need to know constantly monitor several factors to see how are our marketing efforts paying off. How successful are they? Do they require investment or better analysis to provide better ROI? These simple questions tend to become very puzzling for marketers. Do you think that running an ad campaign from which people are … Read more

Why is Content Marketing So Effective?

Content Marketing

If there is one thing that marketers know by heart, it’s that “content is king!” This statement has been a mantra in the marketing world for ages, but have you ever stopped to wonder why? A lot of marketers and business owners take on content marketing without any appropriate strategy, and while some succeed, others … Read more