Social media management has become a key component of the business online strategy. Right from automated posts to user engagement metrics – everything can be monitored and controlled using specialized tools available in the market. These tools will save your time and also ensure that you can easily implement your digital strategy. In addition to this, these tools will provide you with actionable insights which can help you in growing your business considerably. Thus, it is vital for businesses to implement these tools and benefit from them.
So, let us have a look at the top 5 social media management tools that will be relevant in 2024.
IFTTT
This is one of the most popular tools for social media management. The full form of IFTTT is “if this, then that”. As the name suggests, this tool helps a business in managing its social media presence as well as in formulating online strategies. IFTTT lets you develop applets which work based on social media activity such as Facebook posts, likes as well as Twitter hashtags. Using this tool, you can make automated posts or even send automated emails to your followers based on hashtags.
The tool also has several other uses such as tracking the company’s name in RSS feeds. One of the biggest advantages of this tool is that it is completely free to use and hence it helps the business tomanage its budget. The tool can be used to monitor almost all major social networks such as Facebook, Twitter and others.
HootSuite
HootSuite is one of the oldest social media management tools. It was launched in 2008 and still remains extremely popular as well as relevant. The tool allows you to engage with social media users and track multiple metrics. All this can be done by making use of a simple dashboard which is extremely user friendly. Some of the world’s biggest companies such as Facebook, HBO,and Panasonic make use of this tool.
The tool comes with a basic version which is free to use but also has advanced variants which are based on paid subscriptions. Another important aspect of HootSuite is that it already has more than 15 million users around the world. It is available in multiple languages and can be used to track a range of different engagement metrics. It also allows you to create customised posts which can be uploaded to your account in order to engage your followers.
Sendible
Sendible is another social media monitoring tool which is becoming more and more popular around the world. It is a user friendly tool that allows you to increase online productivity by monitoring and regulating your business’ online presence. It helps you in achieving this by providing analytics which are relevant and actionable. For instance, Sendible allows you to track the number of times your posts have been viewed. At the same time, you can use it to analyze your user base according to their geographies as well as other demographics.
Further, Sendible is a tool which can be used for composing posts which can be automatically posted to your account. The only drawback of this tool is that it is priced higher compared to other tools available in the market. One user subscription will cost you $49 a month, which can be a bit high for small and medium enterprises. One advantage of Sendible is that it is a completely cloud based platform and thus you do not need to worry about the physical storage of your data. It also proves to be more efficient since the data is stored with secured third party servers.
Buffer
Buffer was initially launched in 2010. It has carved out a niche for itself in the increasingly congested social media tools market. The tool has various features which allow the user to track and regulate their social media presence. Buffer allows you to schedule up to 10 automated posts at a time. This means that you can create 10 meaningful posts at once and Buffer will post them on your account at set intervals.
This is a great feature since it allows you to focus on other important aspects of your business. Bufferis free to use,but it also comes with a paid version. The paid version allows for advanced customization of RSS feeds, which can be extremely useful for businesses. Buffercan be used across 8 social media profiles, which is again a very useful feature to have in today’s connected world.
CoSchedule
CoSchedule is a marketing tool which can be used by multiple users of your team. It will allow you to synchronize your calendars with your team members, automate social media posting, as well as conduct the pertinent analytics. You can easily track the user engagement metrics by looking at the dashboard. Further, the tool allows for scheduling campaigns as well as building content together. This feature allows various team members to brainstorm over social media posts and come up with the most relevant content.
This instrument will help you to schedule various posts at the same time, giving you the flexibility to build targeted marketing campaigns. The tool also has a paid version which allows for additional features such as blog posts, social promotion at one click, as well as advanced marketing analytics. The business plans for CoSchedule start at $60 per month.
To sum up, there are various tools that are available in the market for you to utilise and ensure that you maximize your online presence. By making use of these social media management instruments, your business can build comprehensive social media campaigns that would be relevant in the market and would be able to help in maximizing revenues. By automating your posts and providing you with in-depth analytics about your user engagement, these tools can also improve your efficiency in the long run.
Finally, the biggest advantage of these tools is that they are user friendly and offer loads of options when it comes to customization. This can help in implementing your brand strategy and reaching out to even more social media users.
Anna Clarke is the owner of online writing company 15 Writers. She is a successful entrepreneur with over 20 years’ experience in both freelancing and academic writing industries, specialising in Business, Economics, Finance, Marketing and Management.