If you want to match the pace with the understanding of the search engines then you need to be fast as the day by day the algorithms of these search engines are becoming smarter. The growth of voice-activated searches along with the ability of the search engines like Google to solve queries on the search result page has set a new level of ranking which requires the adoption of modern SEO techniques. On one side, search engines are becoming more intelligent while on the other side; the peace of website owners is being eaten away modification in optimizing strategy.
One of the most important things to keep in mind while designing your SEO strategy is to be updated as the search engine algorithm keeps on evolving in order to provide better experience to the users. Just like 2020, 2021 also has been an eventful year in the world of SEO. Keeping every aspect of SEO in mind is very much necessary in order to get better results from your efforts and that’s why by analyzing the SEO practices of past 6 months, we have compiled a list of some of the top SEO trends which you follow without any second thoughts.
Here are the top SEO trends of 2021:-
Focus on the audience
It is very much necessary to know your audience in order to understand what works better for your business. According to most of the SEO experts, if you know whether your customers like video and text then you will have competitive advantage for sure. If a user is searching for something then your content should be optimized in such a user-friendly way so that it offers and direct and simple answer. But along with that, you also need to understand that the taste and preference of your audience will also keep on evolving. If you are able to enhance customer experience then you will get advantages from search engines and your SEO will work in the way you want.
While designing your content, you have to keep customer intent as the main focus. You should build a platform which will make the customer more knowledgeable and more interested in your products. In 2021, you need to include SERPs while searching for keywords to know similar websites are ranking for a targeted phrase.
Video Content Optimization
The growth of video content can’t be ignored and according to some latest studies, it has been found that video content will become the leader of content while taking a share of 85% consumption on the digital platform. You should know that by 2021, 78% of mobile data will be used consumed for watching video content. It is very much necessary for you as a video content manager to jump up to at least 500k subscribers as soon as possible because such an achievement will be rewarded with a vanity URL which is very much necessary from SEO point of view. Along with this, you should never forget to build your content on YouTube optimized keywords in order to enhance the ranking of your channel on Google.
Many people don’t give that much time to channel description but that is a big mistake as the description area plays an important role in your ranking. It is true that the user wants to know more about you and if they will get a seamless experience then search engines like Google will reward you with better ranking.
Voice search will lead the world
According to most of the SEO experts, voice search will soon lead the world of search and that’s why it becomes very much necessary for you to keep an eye on it in 2021. By the end of 2021, the voice recognition market will grow $601 million and that show the growing dominance of voice searches in the near future. You need to optimize your website according to the voice in order to capitalize on the upcoming advantages and be future ready.
Voice search acts as a savior for all those people who are blind or who can’t use the screen for different reasons. Your approach towards voice search optimization needs to be different as focus on words like how, where, when, who will work better. The specific keyword based website content has to be now changed to long tail keywords as they will be a major part of voice searches. For example, if you use keywords like ‘Best street food’ then you will have to optimize it for a long tail keyword like ‘Where can I buy best street food?’
Google’s Mobile First Index
If you have been keeping an eye on Google over the past two years then you must have noticed that now Google is now giving more priority to mobile. But there is no surprise in it as the number of mobile users who use mobile data has increased dramatically over the past few years. The total number of web searches by mobile users is higher than desktop users and it is expected to grow in the near future as well. You should know that by the end of 2020, the total number of mobile users hit 100 million
Earlier, mobile optimization was only a ranking factor but in 2020, the Mobile First Index was finally implemented. So, if you haven’t optimized your website for mobile yet then it’s high time to do it as Google’s focus on mobile will increase in the future for sure.
So, if you are planning your SEO, use the above-mentioned latest SEO trends that will rule the algorithms of top search engines in 2021. Follow the latest trend and be future ready.
Kashyapi Prajapati has been involved in the world of accounting software, SEO and cloud computing from a very long time and currently, she is working as a content writer with Cloudwalks, a QuickBooks hosting company. Cloud computing and SEO is what she eats and drinks.